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- Secret Wood
Brand page · Jewelry · Canada
Secret Wood traffic, ads & competitors 40.5k visits a month, 9 active Meta ads, Gravity score 422.
Secret Wood — Secret Woods is a jewelry brand that handcrafts experimental jewelry including GLO rings that glow in the dark and interchangeable shell-based pieces. The brand creates collectible jewelry designed to feel like tiny worlds that can be carried. In September 2026 mysecretwoods.com drew an estimated 40.5k visits, up 25% on the month before. It ranks #806 of 33,382 Jewelry brands in Canada and holds a 3.9 Trustpilot rating over 1,354 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 91 peers: Jewelry brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Secret Woods is a jewelry brand that handcrafts experimental jewelry including GLO rings that glow in the dark and interchangeable shell-based pieces. The brand creates collectible jewelry designed to feel like tiny worlds that can be carried.
01 · Traffic
Secret Wood website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Secret Wood drew an estimated 40.5k visits in September 2026, up 25% on the month before and down 10% over three months.
- Worldwide#203,495of 4.5m sites · Top 5%
- In United States#64,512of 1.2m sites · Top 10%
- Jewelry, worldwide#4,742of 132,285 brands · Top 5%
- Jewelry, United States#806of 33,382 brands · Top 5%
40.5k
estimated visits in September
1 mo ▲ +24.9%4 mo ▼ −9.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Secret Wood reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Secret Wood holds 3.9 out of 5 on Trustpilot over 1,354 reviews, 2 of them in the last twelve months: 42% of customers give five stars and 31% one star. That volume places Secret Wood in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Secret Wood best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Secret Wood sells on Shopify, 44% of its catalogue in stock. The best seller is GLO Original, at US$59.00, followed by BLACK GLO and SPACE METEOR.
#1GLO OriginalSecret WoodUS$59.00In stock
#2BLACK GLOSecret WoodUS$79.00In stock
#3SPACE METEORSecret WoodUS$59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Secret Wood in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 70% of the catalogue
- In stock
- 44%
- Upper price quartile
- US$129.00
- Currency
- USD
04 · Ads
Secret Wood ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Secret Wood runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Find Your GlowSecret Wood6 Oct 2026video
Find Your GlowSecret Wood5 Oct 2026video
Light Up the Darkness 🖤Secret Wood5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Secret Wood influencers
The creators who tag @secret.wood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Secret Wood competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Secret Wood among Jewelry brands in Canada. The closest is CHILI CHILI CRYSTAL, then Mountain Jade, LLUME, Graziella Fine Jewellery, albertafossilfamily, Standing Stone Silver.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CHILI CHILI CRYSTALchilichilicrystal.com | |||||||
| Mountain Jademountainjade.ca | |||||||
| LLUMEllumejewelry.com | |||||||
| Graziella Fine Jewellerygraziellafinejewellery.com | |||||||
| albertafossilfamilythefossilfamily.com | |||||||
| Standing Stone Silverstandingstonesilver.com |
07 · Company
Who is behind Secret Wood?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Secret Wood is a company based in Vancouver, Canada, on a domain registered in November 2018. It employs about 200 people.
- Entity country
- 🇨🇦 Canada · Vancouver
- Domain registered
- 6 Nov 2018
- Employees
- 200 on LinkedIn
- Own store
- mysecretwoods.com · Shopify · USD
- Catalogue
- 70 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Secret Wood
What people ask Google about Secret Wood.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Secret Wood legit?
According to Gravity by Benchr, Secret Wood is a brand based in Vancouver, Canada: its website has existed since November 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 200 people on LinkedIn, it has 422,751 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Secret Wood?
Customers rate Secret Wood 3.9 out of 5 on Trustpilot over 1,354 reviews, 2 of them in the last twelve months: 42% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Secret Wood?
Secret Woods is a jewelry brand that handcrafts experimental jewelry including GLO rings that glow in the dark and interchangeable shell-based pieces. The brand creates collectible jewelry designed to feel like tiny worlds that can be carried. Gravity by Benchr classifies it under Jewelry, with Jewelry making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Secret Wood expensive?
Secret Wood's best seller, GLO Original, sells US$59.00 on mysecretwoods.com. 44% of the catalogue is in stock. Gravity does not track prices daily: check mysecretwoods.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Secret Wood discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Secret Wood advertises on Facebook and Instagram, where its offers often run. Check mysecretwoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Secret Wood?
Secret Wood sells on its own website, mysecretwoods.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Secret Wood?
Gravity by Benchr records a company based in Vancouver, Canada, whose domain was registered in 2018, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Secret Wood growing?
Not at the moment. Gravity by Benchr estimates about 40,500 visits to mysecretwoods.com in September 2026, up 25% in a month and down 10% over three months. Secret Wood ranks #806 of 33,382 Jewelry brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Secret Wood use?
Gravity by Benchr identifies mysecretwoods.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Secret Wood's ad budget?
Gravity by Benchr does not publish a spend figure for Secret Wood on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Canada?
Among Jewelry brands in Canada in the Gravity by Benchr index, Secret Wood ranks #806 of 33,382 by estimated traffic. Its closest competitors on the same market are CHILI CHILI CRYSTAL, Mountain Jade, LLUME, Graziella Fine Jewellery and albertafossilfamily. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Secret Wood.