Brand page · Hobbies & Creative Arts · Belgium
Mystershirt: 63.7k visits a month, 256 active Meta ads, Gravity score 521.
Mystershirt — Mystershirt is a company that sells football shirts packed in mystery boxes, allowing customers to decide what they don't receive, with a 100-day money back guarantee. In September 2026 mystershirt.com drew an estimated 63.7k visits, down 50% on the month before. It ranks #43 of 1,179 Hobbies & Creative Arts brands in Belgium and holds a 3.7 Trustpilot rating over 2,206 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Hobbies & Creative Arts brands in Belgium with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mystershirt is a company that sells football shirts packed in mystery boxes, allowing customers to decide what they don't receive, with a 100-day money back guarantee.
01 · Traffic
How much traffic Mystershirt gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mystershirt drew an estimated 63.7k visits in September 2026, down 50% on the month before and down 62% over three months.
- Worldwide#138,252of 4.5m sites · Top 5%
- In Netherlands#1,910of 78.6k sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,930of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Netherlands#43of 1,179 brands · Top 5%
63.7k
estimated visits in September
1 mo ▼ −49.8%4 mo ▼ −61.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mystershirt.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mystershirt holds 3.7 out of 5 on Trustpilot over 2,206 reviews, 1,100 of them in the last twelve months: 60% of customers give five stars and 20% one star. That volume places Mystershirt in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Clothing and Equipment Shop Soccer Store Sportswear Store Clothing Store e-Commerce Agency
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mystershirt sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mystershirt sells on Shopify, 100% of its catalogue in stock. The best seller is Premium Football Shirt Mystery Box, at €39.95–€49.95, followed by Shipping Insurance, Full Order Protection and Retro Football Shirt Mystery Box.
#1Premium Football Shirt Mystery BoxMystershirt€39.95–€49.95In stock
#2Shipping Insurance, Full Order ProtectionMystershirt€2.95In stock
#3Retro Football Shirt Mystery BoxMystershirt€89.95–€94.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mystershirt in its comparison group.
- Average rating
- 4.02 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$78.35
- Currency
- EUR
04 · Ads
What Mystershirt is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mystershirt runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Mystery VoetbalshirtsMystershirt13 Oct 2026image
20.000+ shirts op voorraad. ⚽️Mystershirt12 Oct 2026video
20.000+ shirts op voorraad. ⚽️Mystershirt12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Artor Group BVverified
Text ad20 Oct 2026Artor Group BVverified
Text ad20 Oct 2026Artor Group BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mystershirt.
The creators who tag @mystershirt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mystershirt competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mystershirt among Hobbies & Creative Arts brands in Belgium. The closest is La Cancha Oficial, then OKTAGON, futmantos.com, Warmheld, FUTGOD, Afufi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Cancha Oficiallacanchatiendadeportiva.com.co | |||||||
| OKTAGONstore.oktagonmma.com | |||||||
| futmantos.comfutmantos.com | |||||||
| Warmheldwarmheld.com | |||||||
| FUTGODfutgod90.com | |||||||
| Afufiafufi.com |
07 · Company
The company behind Mystershirt.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mystershirt is a company based in Niel, Belgium, founded in 2021 according to LinkedIn, on a domain registered in October 2021. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium · Niel
- Founded
- 2021, per LinkedIn
- Domain registered
- 12 Oct 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mystershirt.com · Shopify · EUR
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mystershirt
What people ask Google about Mystershirt.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mystershirt legit or a scam?
According to Gravity by Benchr, Mystershirt is a brand based in Niel, Belgium: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 131,943 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mystershirt reviews: is it worth it?
Customers rate Mystershirt 3.7 out of 5 on Trustpilot over 2,206 reviews, 1,100 of them in the last twelve months: 60% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mystershirt sell?
Mystershirt is a company that sells football shirts packed in mystery boxes, allowing customers to decide what they don't receive, with a 100-day money back guarantee. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Collectibles making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mystershirt expensive?
Mystershirt's best seller, Premium Football Shirt Mystery Box, sells from €39.95 to €49.95 on mystershirt.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check mystershirt.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mystershirt discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mystershirt advertises on Facebook and Instagram and on Google, where its offers often run. Check mystershirt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mystershirt?
Mystershirt sells on its own website, mystershirt.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mystershirt?
Gravity by Benchr records a company based in Niel, Belgium, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mystershirt growing?
Not at the moment. Gravity by Benchr estimates about 63,700 visits to mystershirt.com in September 2026, down 50% in a month and down 62% over three months. Mystershirt ranks #43 of 1,179 Hobbies & Creative Arts brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mystershirt use?
Gravity by Benchr identifies mystershirt.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mystershirt spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mystershirt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Belgium?
Among Hobbies & Creative Arts brands in Belgium in the Gravity by Benchr index, Mystershirt ranks #43 of 1,179 by estimated traffic. Its closest competitors on the same market are La Cancha Oficial, OKTAGON, futmantos.com, Warmheld and FUTGOD. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mystershirt.