Brand page · Books · United Kingdom
Mystery Guides traffic, ads & competitors 160k visits a month, 114 active Meta ads, Gravity score 557.
Mystery Guides — Mystery Guides creates history-themed puzzle books that turn city streets into outdoor treasure hunt adventures, offering walking activities focused on local history and puzzle-solving. In September 2026 mysteryguides.co.uk drew an estimated 160k visits, down 23% on the month before. It ranks #27 of 2,162 Books brands in the United Kingdom and holds a 4.0 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Books brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mystery Guides creates history-themed puzzle books that turn city streets into outdoor treasure hunt adventures, offering walking activities focused on local history and puzzle-solving.
01 · Traffic
Mystery Guides website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mystery Guides drew an estimated 160k visits in September 2026, down 23% on the month before and up 7% over three months.
- Worldwide#63,212of 4.5m sites · Top 5%
- In United Kingdom#3,226of 192k sites · Top 5%
- Books, worldwide#659of 53,824 brands · Top 5%
- Books, United Kingdom#27of 2,162 brands · Top 5%
160k
estimated visits in September
1 mo ▼ −22.8%4 mo ▲ +7.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mystery Guides reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mystery Guides holds 4.0 out of 5 on Trustpilot over 31 reviews, 16 of them in the last twelve months: 74% of customers give five stars and 6% one star. That volume places Mystery Guides in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Event Ticket Seller Event Management Company Amusement Center Escape Room Center Tour Operator
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mystery Guides best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mystery Guides sells on Shopify, 100% of its catalogue in stock. The best seller is The Mystery of The Gunpowder Snitch (AVAILABLE MID-NOVEMBER 2026), at £19.99, followed by The Mystery of The Great Coin Robbery and Physical Gift Card (sent in the post).
#1The Mystery of The Gunpowder Snitch (AVAILABLE MID-NOVEMBER 2026)Mystery Guides£19.99In stock
#2The Mystery of The Great Coin RobberyMystery Guides£19.99In stock
#3Physical Gift Card (sent in the post)Mystery Guides£19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mystery Guides in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$26.46
- Currency
- GBP
04 · Ads
Mystery Guides ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mystery Guides runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text, video).
🏅TripAdvisor Winner 2026Mystery Guides6 Oct 2026video
🏅TripAdvisor Winner 2026Mystery Guides6 Oct 2026video
🏅TripAdvisor Winner 2026Mystery Guides6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wells Sermo Ltd,verified
Video ad20 Oct 2026Wells Sermo Ltd,verified
Text ad20 Oct 2026Wells Sermo Ltd,verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mystery Guides influencers
The creators who tag @mysteryguides on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mysteryguides on Instagram, led by Daniel Boys (10.2k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDaniel Boys@danielboys · 🇬🇧 GB | Music concerts dance Creator | 10.2k | 4.2% | 1 | Tagged @mysteryguides |
06 · Competitors according to Gravity
Mystery Guides competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mystery Guides among Books brands in the United Kingdom. The closest is COREX, then UNSOLVED CASE FILES, Masters of Mystery, Puzzle Post, Hunt A Killer, puzzleyou.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COREXcorexbooks.com | |||||||
| UNSOLVED CASE FILESunsolvedcasefiles.com | |||||||
| Masters of Mysterymastersofmystery.com | |||||||
| Puzzle Postpuzzlepost.com | |||||||
| Hunt A Killerhuntakiller.com | |||||||
| puzzleyou.sepuzzleyou.se |
07 · Company
Who is behind Mystery Guides?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mystery Guides is a company based in Portsmouth, United Kingdom, on a domain registered in January 2020.
- Entity country
- 🇬🇧 United Kingdom · Portsmouth
- Domain registered
- 21 Jan 2020
- Own store
- mysteryguides.co.uk · Shopify · GBP
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mystery Guides
What people ask Google about Mystery Guides.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mystery Guides legit?
According to Gravity by Benchr, Mystery Guides is a brand based in Portsmouth, United Kingdom: its website has existed since January 2020, it sells on a Shopify store, it has 25,930 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mystery Guides reviews
Customers rate Mystery Guides 4.0 out of 5 on Trustpilot over 31 reviews, 16 of them in the last twelve months: 74% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mystery Guides sell?
Mystery Guides creates history-themed puzzle books that turn city streets into outdoor treasure hunt adventures, offering walking activities focused on local history and puzzle-solving. Gravity by Benchr classifies it under Books, with Books making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mystery Guides expensive?
Mystery Guides' best seller, The Mystery of The Gunpowder Snitch (AVAILABLE MID-NOVEMBER 2026), sells £19.99 on mysteryguides.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check mysteryguides.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mystery Guides discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mystery Guides advertises on Facebook and Instagram and on Google, where its offers often run. Check mysteryguides.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mystery Guides?
Mystery Guides sells on its own website, mysteryguides.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mystery Guides?
Gravity by Benchr records a company based in Portsmouth, United Kingdom, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mystery Guides doing well?
Yes. Gravity by Benchr estimates about 159,800 visits to mysteryguides.co.uk in September 2026, down 23% in a month and up 7% over three months. Mystery Guides ranks #27 of 2,162 Books brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mystery Guides use?
Gravity by Benchr identifies mysteryguides.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mystery Guides spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mystery Guides on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in the United Kingdom?
Among Books brands in the United Kingdom in the Gravity by Benchr index, Mystery Guides ranks #27 of 2,162 by estimated traffic. Its closest competitors on the same market are COREX, UNSOLVED CASE FILES, Masters of Mystery, Puzzle Post and Hunt A Killer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mystery Guides.