Brand page · Personal Care · United States
Topicals: 179k visits a month, 58 active Meta ads, Gravity score 552.
Topicals — Topicals is an American skincare company that creates science-backed products for chronic skin conditions, focusing on shade-inclusive and clinically effective solutions. In September 2026 mytopicals.com drew an estimated 179k visits, down 13% on the month before. It ranks #457 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Topicals is an American skincare company that creates science-backed products for chronic skin conditions, focusing on shade-inclusive and clinically effective solutions.
01 · Traffic
How much traffic Topicals gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Topicals drew an estimated 179k visits in September 2026, down 13% on the month before and down 13% over three months.
- Worldwide#57,404of 4.5m sites · Top 5%
- In United States#18,872of 1.2m sites · Top 5%
- Personal Care, worldwide#2,665of 215,119 brands · Top 5%
- Personal Care, United States#457of 33,626 brands · Top 5%
179k
estimated visits in September
1 mo ▼ −12.8%4 mo ▼ −12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Topicals.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Topicals holds 2.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Skin Care Clinic Health and Beauty Shop Beauty Salon
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Topicals sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Topicals sells on Shopify, 83% of its catalogue in stock. The best seller is High Roller Ingrown Tonic, at US$26.00, followed by Faded Brightening Cleansing Bar and Slick Salve Lip Balm - Mint.
#1High Roller Ingrown TonicTopicalsUS$26.00In stock
#2Faded Brightening Cleansing BarTopicalsUS$28.00In stock
#3Slick Salve Lip Balm - MintTopicalsUS$16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Topicals in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 85% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$34.75
- Currency
- USD
04 · Ads
What Topicals is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Topicals runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
20% Off EverythingTopicals7 Oct 2026video
20% Off EverythingTopicals7 Oct 2026video
20% Off EverythingTopicals6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Topicals Rx Incverified
Text ad20 Oct 2026Topicals Rx Incverified
Text ad20 Oct 2026Topicals Rx Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Topicals.
The creators who tag @topicals on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @topicals on Instagram, led by Olamide Ayomikun Olowe (71.9k followers, 7.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOlamide Ayomikun Olowe@olamideaolowe · 🇳🇬 NG | Entrepreneurship startups Creator | 71.9k | 7.9% | 5 | Tagged @topicals |
06 · Competitors according to Gravity
Who Topicals competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Topicals among Personal Care brands in United States. The closest is Earthly Derm, then Seora Skincare, FIXDERMA, Remedy Science by Dr. Muneeb Shah, /PHD/ - Proven Honest Derma, Asaya.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Earthly Dermearthlyderm.com | |||||||
| Seora Skincareseoraskincare.com | |||||||
| FIXDERMAfixderma.com | |||||||
| Remedy Science by Dr. Muneeb Shahremedyskin.com | |||||||
| /PHD/ - Proven Honest Dermaphdbeauty.com | |||||||
| Asayaworldofasaya.com |
07 · Company
The company behind Topicals.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Topicals is a company based in United States, founded in 2018 according to LinkedIn, on a domain registered in February 2019. It employs about 114 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2018, per LinkedIn
- Domain registered
- 16 Feb 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 114 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mytopicals.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Topicals
What people ask Google about Topicals.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Topicals legit or a scam?
According to Gravity by Benchr, Topicals is a brand based in United States: its website has existed since February 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 114 people on LinkedIn, it has 286,901 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Topicals known for?
Topicals is an American skincare company that creates science-backed products for chronic skin conditions, focusing on shade-inclusive and clinically effective solutions. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Topicals expensive?
Topicals' best seller, High Roller Ingrown Tonic, sells US$26.00 on mytopicals.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check mytopicals.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Topicals promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Topicals advertises on Facebook and Instagram and on Google, where its offers often run. Check mytopicals.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Topicals?
Topicals sells on its own website, mytopicals.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Topicals?
Gravity by Benchr records a company based in United States, founded in 2018 according to LinkedIn, on a domain registered in 2019, with 114 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Topicals doing well?
Not at the moment. Gravity by Benchr estimates about 179,300 visits to mytopicals.com in September 2026, down 13% in a month and down 13% over three months. Topicals ranks #457 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Topicals use?
Gravity by Benchr identifies mytopicals.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Topicals' ad budget?
Gravity by Benchr does not publish a spend figure for Topicals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Topicals ranks #457 of 33,626 by estimated traffic. Its closest competitors on the same market are Earthly Derm, Seora Skincare, FIXDERMA, Remedy Science by Dr. Muneeb Shah and /PHD/ - Proven Honest Derma. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Topicals.