- Gravity
- Rankings
- Health & Beauty
- Personal Care
- naifcare.com
Brand page · Personal Care
naifcare.com: 33.8k visits a month, 16 active Meta ads.
naifcare.com — Naïf Good Care is a personal care brand that helps parents and babies take care without worries, offering safe and soft products that are good for skin while minimizing environmental impact. In September 2026 naifcare.com drew an estimated 33.8k visits, down 38% on the month before. It ranks #144 of 2,136 Personal Care brands and holds a 4.1 Trustpilot rating over 694 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Naïf Good Care is a personal care brand that helps parents and babies take care without worries, offering safe and soft products that are good for skin while minimizing environmental impact.
01 · Traffic
How much traffic naifcare.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
naifcare.com drew an estimated 33.8k visits in September 2026, down 38% on the month before and down 58% over three months.
- Worldwide#237,912of 4.5m sites · Top 10%
- In Netherlands#3,425of 78.6k sites · Top 5%
- Personal Care, worldwide#12,127of 215,119 brands · Top 10%
- Personal Care, Netherlands#144of 2,136 brands · Top 10%
33.8k
estimated visits in September
1 mo ▼ −38.1%4 mo ▼ −57.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about naifcare.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
naifcare.com holds 4.1 out of 5 on Trustpilot over 694 reviews, 48 of them in the last twelve months: 79% of customers give five stars and 7% one star. That volume places naifcare.com in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Baby Store Hair Product Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What naifcare.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
naifcare.com sells on Shopify, 93% of its catalogue in stock. The best seller is Mineral Sunscreen Spray Baby & Kids SPF50 100ml, at €26.99, followed by Bath Foam Baby & Kids 500ml and Aftersun Gel Baby & Kids 100ml.
#1Mineral Sunscreen Spray Baby & Kids SPF50 100mlnaifcare.com€26.99In stock
#2Bath Foam Baby & Kids 500mlnaifcare.com€17.99In stock
#3Aftersun Gel Baby & Kids 100mlnaifcare.com€7.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places naifcare.com in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 33% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$35.83
- Currency
- EUR
04 · Ads
What naifcare.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
naifcare.com runs Meta ads on Facebook, Instagram, and has advertised on Google since February 2023 (image, text, video).
Shampoo zonder troepNaïf8 Oct 2026video
Alles voor je kidsNaïf8 Oct 2026video
Verzorging zonder troepNaïf8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Naïf Care B.V.verified
Text ad21 Oct 2026Naïf Care B.V.verified
Text ad21 Oct 2026Naïf Care B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about naifcare.com.
The creators who tag @naifcare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naifcare on Instagram, led by Walra (25.2k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWalra@walraofficial · 🇳🇱 NL | Decoration garden diy Creator | 25.2k | 0.1% | 1 | Tagged @naifcare |
06 · Competitors according to Gravity
Who naifcare.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for naifcare.com among Personal Care brands. The closest is BelleBox, then Flore.algerie, メンズコスメNULL公式ストア, DELASAVIA, Vitaminita Natural Beauty, KaliFlower Organics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BelleBoxbellebox.bg | |||||||
| Flore.algeriefloredz.com | |||||||
| メンズコスメNULL公式ストアmens-null.net | |||||||
| DELASAVIAdelasavia.cl | |||||||
| Vitaminita Natural Beautyvitaminita.bg | |||||||
| KaliFlower Organicskaliflowerorganics.com |
07 · Company
The company behind naifcare.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
naifcare.com is an e-commerce brand, founded in 2013 according to LinkedIn, on a domain registered in December 2012. It employs about 43 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2013, per LinkedIn
- Domain registered
- 27 Dec 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 43 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naifcare.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about naifcare.com
What people ask Google about naifcare.com.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is naifcare.com a legit company?
According to Gravity by Benchr, naifcare.com is a brand: its website has existed since December 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 43 people on LinkedIn, it has 52,494 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about naifcare.com?
Customers rate naifcare.com 4.1 out of 5 on Trustpilot over 694 reviews, 48 of them in the last twelve months: 79% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is naifcare.com known for?
Naïf Good Care is a personal care brand that helps parents and babies take care without worries, offering safe and soft products that are good for skin while minimizing environmental impact. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
naifcare.com prices: how much is it?
naifcare.com's best seller, Mineral Sunscreen Spray Baby & Kids SPF50 100ml, sells €26.99 on naifcare.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check naifcare.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a naifcare.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: naifcare.com advertises on Facebook and Instagram and on Google, where its offers often run. Check naifcare.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy naifcare.com?
naifcare.com sells on its own website, naifcare.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind naifcare.com?
Gravity by Benchr records a company, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 43 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is naifcare.com doing well?
Not at the moment. Gravity by Benchr estimates about 33,800 visits to naifcare.com in September 2026, down 38% in a month and down 58% over three months. naifcare.com ranks #144 of 2,136 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does naifcare.com use?
Gravity by Benchr identifies naifcare.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.
What is naifcare.com's ad budget?
Gravity by Benchr does not publish a spend figure for naifcare.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, naifcare.com ranks #144 of 2,136 by estimated traffic. Its closest competitors on the same market are BelleBox, Flore.algerie, メンズコスメNULL公式ストア, DELASAVIA and Vitaminita Natural Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with naifcare.com.