Brand page · Personal Care · Denmark
Nailster traffic, ads & competitors 63.5k visits a month, 128 active Meta ads, Gravity score 708.
Nailster — Nailster Sweden is a company that sells nail polish and accessories for creating beautiful nails at home. In September 2026 nailster.se drew an estimated 63.5k visits, up 77% on the month before. It ranks #35 of 830 Personal Care brands in Denmark and holds a 4.4 Trustpilot rating over 1,979 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Personal Care brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nailster Sweden is a company that sells nail polish and accessories for creating beautiful nails at home.
01 · Traffic
Nailster website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nailster drew an estimated 63.5k visits in September 2026, up 77% on the month before and up 391% over three months.
- Worldwide#138,597of 4.5m sites · Top 5%
- In Sweden#1,031of 27.3k sites · Top 5%
- Personal Care, worldwide#6,970of 215,119 brands · Top 5%
- Personal Care, Sweden#35of 830 brands · Top 5%
63.5k
estimated visits in September
1 mo ▲ +77.3%4 mo ▲ +391.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nailster reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nailster holds 4.4 out of 5 on Trustpilot over 1,979 reviews, 352 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places Nailster in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nailster best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nailster sells on Shopify, 99% of its catalogue in stock. The best seller is Top Coat - No Wipe Shine, at SEK 151.92, followed by Primer and UV/LED-Lampa Pro.
#1Top Coat - No Wipe ShineNailsterSEK 151.92In stock
#2PrimerNailsterSEK 151.92In stock
#3UV/LED-Lampa ProNailsterSEK 319.92In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nailster in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 18% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$27.17
- Currency
- SEK
04 · Ads
Nailster ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nailster runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2023 (image, text, video).
Få en plass først i køenNailster8 Oct 2026image
Varaa paikkasi jonon kärjessäNailster8 Oct 2026image
Vind en fuld negletaske 💅Nailster8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Codefort Projects ApSverified
Text ad20 Oct 2026Codefort Projects ApSverified
Text ad20 Oct 2026Codefort Projects ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nailster influencers
The creators who tag @nailster_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nailster_com on Instagram, led by J&G NAILS (12.3k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJ&G NAILS@jg_nails99 · 🇸🇪 SE | Beauty cosmetics skincare Creator | 12.3k | — | 12 | Tagged @nailster_com |
06 · Competitors according to Gravity
Nailster competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nailster among Personal Care brands in Denmark. The closest is Nailster, then Nailster, Naillak, Nailster.com, Neglefeber, Sandstone Scandinavia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nailsternailster.dk | |||||||
| Nailsternailster.no | |||||||
| Naillaknaillak.dk | |||||||
| Nailster.comnailster.com | |||||||
| Neglefeberneglefeber.dk | |||||||
| Sandstone Scandinaviasandstonescandinavia.com |
07 · Company
Who is behind Nailster?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nailster is a company based in Hørning, Denmark.
- Entity country
- 🇩🇰 Denmark · Hørning
- Own store
- nailster.se · Shopify · SEK
- Catalogue
- 192 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nailster
What people ask Google about Nailster.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nailster legit?
According to Gravity by Benchr, Nailster is a brand based in Hørning, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 74,894 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Nailster?
Customers rate Nailster 4.4 out of 5 on Trustpilot over 1,979 reviews, 352 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nailster known for?
Nailster Sweden is a company that sells nail polish and accessories for creating beautiful nails at home. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nailster prices: how much is it?
Nailster's best seller, Top Coat - No Wipe Shine, sells SEK 151.92 on nailster.se. 99% of the catalogue is in stock. Gravity does not track prices daily: check nailster.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nailster discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nailster advertises on Facebook and Instagram and on Google, where its offers often run. Check nailster.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nailster?
Nailster sells on its own website, nailster.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Nailster doing well?
Yes. Gravity by Benchr estimates about 63,500 visits to nailster.se in September 2026, up 77% in a month and up 391% over three months. Nailster ranks #35 of 830 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nailster use?
Gravity by Benchr identifies nailster.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nailster spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nailster on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, Nailster ranks #35 of 830 by estimated traffic. Its closest competitors on the same market are Nailster, Nailster, Naillak, Nailster.com and Neglefeber. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nailster.