Brand page · Clothing · New Zealand
Naked Kiwi (nakedkiwi.nz) traffic, ads & competitors 86.5k visits a month, 57 active Meta ads, Gravity score 587.
Naked Kiwi — Naked Kiwi is an online retailer specializing in men's underwear, swimwear, sportswear, and accessories. The brand offers various styles including jockstraps, trunks, briefs, thongs, and clothing items for men. In September 2026 nakedkiwi.nz drew an estimated 86.5k visits, down 13% on the month before. It ranks #1,717 of 97,158 Clothing brands in New Zealand and holds a 3.1 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Naked Kiwi is an online retailer specializing in men's underwear, swimwear, sportswear, and accessories. The brand offers various styles including jockstraps, trunks, briefs, thongs, and clothing items for men.
01 · Traffic
Naked Kiwi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Naked Kiwi drew an estimated 86.5k visits in September 2026, down 13% on the month before and up 97% over three months.
- Worldwide#106,197of 4.5m sites · Top 5%
- In United States#34,648of 1.2m sites · Top 5%
- Clothing, worldwide#10,185of 459,295 brands · Top 5%
- Clothing, United States#1,717of 97,158 brands · Top 5%
86.5k
estimated visits in September
1 mo ▼ −12.5%4 mo ▲ +97.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Naked Kiwi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Naked Kiwi holds 3.1 out of 5 on Trustpilot over 44 reviews, 44 of them in the last twelve months: 50% of customers give five stars and 39% one star. That volume places Naked Kiwi in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Naked Kiwi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Naked Kiwi sells on Shopify, 99% of its catalogue in stock. The best seller is Ultra Silk Thong, at NZ$22.95, followed by Waterproof Intimacy Splash Blanket and Essentials Ice Silk Briefs.
#1Ultra Silk ThongNaked KiwiNZ$22.95In stock
#2Waterproof Intimacy Splash BlanketNaked KiwiNZ$89.95–NZ$119.95In stock
#3Essentials Ice Silk BriefsNaked KiwiNZ$17.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Naked Kiwi in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 55% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$19.58
- Currency
- NZD
04 · Ads
Naked Kiwi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Naked Kiwi runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since August 2025 (image).
Naked KiwiNaked Kiwi4 Oct 2026image
GX ThongNaked Kiwi30 Sept 2026image
GX ThongNaked Kiwi30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Naked Kiwi influencers
The creators who tag @nakedkiwinz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nakedkiwinz on Instagram, led by Chad Walters (27.4k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChad Walters@lifeaschad · 🇳🇿 NZ | Fitness sport bodybuilding Creator | 27.4k | 0.4% | 2 | Tagged @nakedkiwinz |
06 · Competitors according to Gravity
Naked Kiwi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Naked Kiwi among Clothing brands in New Zealand. The closest is AhBoy2Man, then Army & Outdoors, Army & Outdoors, DailyJocks, Army & Outdoors, easymonkey.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AhBoy2Manahboy2man.com | |||||||
| Army & Outdoorsarmyandoutdoors.co.nz | |||||||
| Army & Outdoorsarmyandoutdoors.com.au | |||||||
| DailyJocksdailyjocks.com | |||||||
| Army & Outdoorsarmyandoutdoors.com | |||||||
| easymonkey.jpeasymonkey.jp |
07 · Company
Who is behind Naked Kiwi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Naked Kiwi is a company based in Wellington, New Zealand.
- Entity country
- 🇳🇿 New Zealand · Wellington
- Own store
- nakedkiwi.nz · Shopify · NZD
- Catalogue
- 60 collections
08 · What people ask about Naked Kiwi
What people ask Google about Naked Kiwi.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Naked Kiwi a legit company?
According to Gravity by Benchr, Naked Kiwi is a brand based in Wellington, New Zealand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 3,528 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Naked Kiwi reviews
Customers rate Naked Kiwi 3.1 out of 5 on Trustpilot over 44 reviews, 44 of them in the last twelve months: 50% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Naked Kiwi?
Naked Kiwi is an online retailer specializing in men's underwear, swimwear, sportswear, and accessories. The brand offers various styles including jockstraps, trunks, briefs, thongs, and clothing items for men. Gravity by Benchr classifies it under Clothing, with Men's Undergarments making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Naked Kiwi prices: how much is it?
Naked Kiwi's best seller, Ultra Silk Thong, sells NZ$22.95 on nakedkiwi.nz. 99% of the catalogue is in stock. Gravity does not track prices daily: check nakedkiwi.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Naked Kiwi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Naked Kiwi advertises on Facebook and Instagram and on Google, where its offers often run. Check nakedkiwi.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Naked Kiwi?
Naked Kiwi sells on its own website, nakedkiwi.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Naked Kiwi growing?
Yes. Gravity by Benchr estimates about 86,500 visits to nakedkiwi.nz in September 2026, down 13% in a month and up 97% over three months. Naked Kiwi ranks #1,717 of 97,158 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Naked Kiwi use?
Gravity by Benchr identifies nakedkiwi.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Naked Kiwi's ad budget?
Gravity by Benchr does not publish a spend figure for Naked Kiwi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Naked Kiwi ranks #1,717 of 97,158 by estimated traffic. Its closest competitors on the same market are AhBoy2Man, Army & Outdoors, Army & Outdoors, DailyJocks and Army & Outdoors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Naked Kiwi.