Brand page · Clothing Accessories · Austria
NAKED Optics traffic, ads & competitors 30.8k visits a month, 105 active Meta ads.
NAKED Optics — NAKED Optics is an Austrian brand that develops high quality and functional eyewear for endurance sports, embodying a passion for outdoor activities in both summer and winter. In September 2026 nakedoptics.net drew an estimated 30.8k visits, down 36% on the month before. It ranks #77 of 2,193 Clothing Accessories brands in Austria and holds a 4.2 Trustpilot rating over 66 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
NAKED Optics is an Austrian brand that develops high quality and functional eyewear for endurance sports, embodying a passion for outdoor activities in both summer and winter.
01 · Traffic
NAKED Optics website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NAKED Optics drew an estimated 30.8k visits in September 2026, down 36% on the month before and down 26% over three months.
- Worldwide#257,475of 4.5m sites · Top 10%
- In Germany#11,261of 184k sites · Top 10%
- Clothing Accessories, worldwide#3,693of 85,207 brands · Top 5%
- Clothing Accessories, Germany#77of 2,193 brands · Top 5%
30.8k
estimated visits in September
1 mo ▼ −35.8%4 mo ▼ −26.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
NAKED Optics reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NAKED Optics holds 4.2 out of 5 on Trustpilot over 66 reviews, 23 of them in the last twelve months: 80% of customers give five stars and 8% one star. That volume places NAKED Optics in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
NAKED Optics best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NAKED Optics sells on Shopify, 100% of its catalogue in stock. The best seller is Replacement Lens VOLT, at €29.99, followed by Replacement Lens TROOP EVO and Case for Replacement Lenses.
#1Replacement Lens VOLTNAKED Optics€29.99In stock
#2Replacement Lens TROOP EVONAKED Optics€34.99In stock
#3Case for Replacement LensesNAKED Optics€14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NAKED Optics in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 93% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$55.99
- Currency
- EUR
04 · Ads
NAKED Optics ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NAKED Optics runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2023 (image, text, video).
Win your winter kit worth over 1 000,- €! 😱❄️ What’s included: 1x Ski Amadé ALL-In Card White (855,- €) 1x Ski Goggle Deluxe Bundle: GoggleNAKED Optics8 Oct 2026image
Die Skibrille, die man siehtNAKED Optics6 Oct 2026image
Sitzt unter jedem HelmNAKED Optics5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NAKED GmbHverified
Text ad20 Oct 2026NAKED GmbHverified
Text ad20 Oct 2026NAKED GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
NAKED Optics influencers
The creators who tag @nakedoptics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nakedoptics on Instagram, led by Martin (30.8k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMartin@skioholic · 🇦🇹 AT | Fitness sport bodybuilding Creator | 30.8k | 1.9% | 12 | Tagged @nakedoptics |
06 · Competitors according to Gravity
NAKED Optics competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NAKED Optics among Clothing Accessories brands in Austria. The closest is Blacksheep Eyewear GmbH, then Spect Eyewear, KAPVOE, coastoptics.ca, Handover, Inztinto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blacksheep Eyewear GmbHblacksheep-eyewear.at | |||||||
| Spect Eyewearspecteyewear.com | |||||||
| KAPVOEkapvoesport.com | |||||||
| coastoptics.cacoastoptics.ca | |||||||
| Handoverhandoverstore.com | |||||||
| Inztintoinztinto.cl |
07 · Company
Who is behind NAKED Optics?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NAKED Optics is a company based in Bergheim bei Salzburg, Austria, founded in 2014 according to LinkedIn, on a domain registered in August 2016. It employs about 7 people.
- Entity country
- 🇦🇹 Austria · Bergheim bei Salzburg
- Founded
- 2014, per LinkedIn
- Domain registered
- 9 Aug 2016
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- nakedoptics.net · Shopify · EUR
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NAKED Optics
What people ask Google about NAKED Optics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NAKED Optics a legit company?
According to Gravity by Benchr, NAKED Optics is a brand based in Bergheim bei Salzburg, Austria: its website has existed since August 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 71,630 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NAKED Optics reviews
Customers rate NAKED Optics 4.2 out of 5 on Trustpilot over 66 reviews, 23 of them in the last twelve months: 80% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NAKED Optics known for?
NAKED Optics is an Austrian brand that develops high quality and functional eyewear for endurance sports, embodying a passion for outdoor activities in both summer and winter. Gravity by Benchr classifies it under Clothing Accessories, with Sunglasses making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
NAKED Optics prices: how much is it?
NAKED Optics' best seller, Replacement Lens VOLT, sells €29.99 on nakedoptics.net. 100% of the catalogue is in stock. Gravity does not track prices daily: check nakedoptics.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a NAKED Optics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NAKED Optics advertises on Facebook and Instagram and on Google, where its offers often run. Check nakedoptics.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NAKED Optics?
NAKED Optics sells on its own website, nakedoptics.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind NAKED Optics?
Gravity by Benchr records a company based in Bergheim bei Salzburg, Austria, founded in 2014 according to LinkedIn, on a domain registered in 2016, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NAKED Optics growing?
Not at the moment. Gravity by Benchr estimates about 30,800 visits to nakedoptics.net in September 2026, down 36% in a month and down 26% over three months. NAKED Optics ranks #77 of 2,193 Clothing Accessories brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NAKED Optics use?
Gravity by Benchr identifies nakedoptics.net as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.
What is NAKED Optics' ad budget?
Gravity by Benchr does not publish a spend figure for NAKED Optics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Austria?
Among Clothing Accessories brands in Austria in the Gravity by Benchr index, NAKED Optics ranks #77 of 2,193 by estimated traffic. Its closest competitors on the same market are Blacksheep Eyewear GmbH, Spect Eyewear, KAPVOE, coastoptics.ca and Handover. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NAKED Optics.