Brand page · Household Supplies
NAKED PAPER traffic, ads & competitors 112k visits a month, 326 active Meta ads.
NAKED PAPER — NAKED PAPER is a brand that sells eco-friendly toilet paper made without bleach or harsh chemicals, available in brown color as nature intended. In September 2026 nakedpaper.com drew an estimated 112k visits, down 5% on the month before. It ranks #15 of 1,208 Household Supplies brands and holds a 4.7 Trustpilot rating over 1,738 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
NAKED PAPER is a brand that sells eco-friendly toilet paper made without bleach or harsh chemicals, available in brown color as nature intended.
01 · Traffic
NAKED PAPER website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NAKED PAPER drew an estimated 112k visits in September 2026, down 5% on the month before and down 14% over three months.
- Worldwide#85,016of 4.5m sites · Top 5%
- In United Kingdom#4,373of 192k sites · Top 5%
- Household Supplies, worldwide#270of 30,320 brands · Top 1%
- Household Supplies, United Kingdom#15of 1,208 brands · Top 5%
112k
estimated visits in September
1 mo ▼ −4.6%4 mo ▼ −14.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
NAKED PAPER reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NAKED PAPER holds 4.7 out of 5 on Trustpilot over 1,738 reviews, 485 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places NAKED PAPER in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
NAKED PAPER best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NAKED PAPER sells on Shopify, 100% of its catalogue in stock. The best seller is Unbleached Bamboo Toilet Paper, at £25.50–£75.99, followed by Unbleached Bamboo Kitchen Roll and Unbleached Recycled Toilet Paper.
#1Unbleached Bamboo Toilet PaperNAKED PAPER£25.50–£75.99In stock
#2Unbleached Bamboo Kitchen RollNAKED PAPER£14.99In stock
#3Unbleached Recycled Toilet PaperNAKED PAPER£23.50–£72.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NAKED PAPER in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$28.78
- Currency
- GBP
04 · Ads
NAKED PAPER ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NAKED PAPER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
The UK's Highest Rated Eco Loo Roll 🧻Naked Paper6 Oct 2026video
The UK's Highest Rated Eco Loo Roll 🧻Naked Paper6 Oct 2026video
UK's Top Eco Loo Roll, Now Even Softer.Naked Paper6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Naked Paperverified
Text ad20 Oct 2026Naked Paperverified
Text ad20 Oct 2026Naked Paperverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
NAKED PAPER influencers
The creators who tag @naked_paper on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naked_paper on Instagram, led by NANCY (1.1m followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNANCY@nancy.birtwhistle · 🇬🇧 GB | Decoration garden diy Creator | 1.1m | 0.6% | 1 | Tagged @naked_paper |
06 · Competitors according to Gravity
NAKED PAPER competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NAKED PAPER among Household Supplies brands. The closest is Splesh, then Oliroli, leavesofdawn.com, Sipar, Yakima, EarthKind.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Spleshsplesh.co.uk | |||||||
| Olirolioliroli.com | |||||||
| leavesofdawn.comleavesofdawn.com | |||||||
| Siparsiparsps.com | |||||||
| Yakimayakima.com.au | |||||||
| EarthKindearthkind.com |
07 · Company
Who is behind NAKED PAPER?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NAKED PAPER is an e-commerce brand, founded in 2020 according to LinkedIn, on a domain registered in July 2005. It employs about 15 people.
- Founded
- 2020, per LinkedIn
- Domain registered
- 14 Jul 2005
- Employees
- 15 on LinkedIn
- Own store
- nakedpaper.com · Shopify · GBP
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NAKED PAPER
What people ask Google about NAKED PAPER.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NAKED PAPER legit?
According to Gravity by Benchr, NAKED PAPER is a brand: its website has existed since July 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 47,474 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about NAKED PAPER?
Customers rate NAKED PAPER 4.7 out of 5 on Trustpilot over 1,738 reviews, 485 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NAKED PAPER known for?
NAKED PAPER is a brand that sells eco-friendly toilet paper made without bleach or harsh chemicals, available in brown color as nature intended. Gravity by Benchr classifies it under Household Supplies, with Household Paper Products making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NAKED PAPER expensive?
NAKED PAPER's best seller, Unbleached Bamboo Toilet Paper, sells from £25.50 to £75.99 on nakedpaper.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check nakedpaper.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
NAKED PAPER promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NAKED PAPER advertises on Facebook and Instagram and on Google, where its offers often run. Check nakedpaper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NAKED PAPER?
NAKED PAPER sells on its own website, nakedpaper.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind NAKED PAPER?
Gravity by Benchr records a company, founded in 2020 according to LinkedIn, on a domain registered in 2005, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NAKED PAPER doing well?
Not at the moment. Gravity by Benchr estimates about 112,300 visits to nakedpaper.com in September 2026, down 5% in a month and down 14% over three months. NAKED PAPER ranks #15 of 1,208 Household Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NAKED PAPER use?
Gravity by Benchr identifies nakedpaper.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is NAKED PAPER's ad budget?
Gravity by Benchr does not publish a spend figure for NAKED PAPER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands?
Among Household Supplies brands in the Gravity by Benchr index, NAKED PAPER ranks #15 of 1,208 by estimated traffic. Its closest competitors on the same market are Splesh, Oliroli, leavesofdawn.com, Sipar and Yakima. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NAKED PAPER.