Brand page · Lawn & Garden · Australia
Nakie: 114k visits a month, 1,423 active Meta ads, Gravity score 603.
Nakie — Nakie is a German outdoor gear brand that sells sustainable camping hammocks, picnic blankets, beach towels, and other outdoor accessories made from recycled plastic bottles. In September 2026 nakie.co drew an estimated 114k visits, up 19% on the month before. It ranks #16 of 1,029 Lawn & Garden brands in Australia and holds a 4.5 Trustpilot rating over 369 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Lawn & Garden brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nakie is a German outdoor gear brand that sells sustainable camping hammocks, picnic blankets, beach towels, and other outdoor accessories made from recycled plastic bottles.
01 · Traffic
How much traffic Nakie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nakie drew an estimated 114k visits in September 2026, up 19% on the month before and up 28% over three months.
- Worldwide#84,021of 4.5m sites · Top 5%
- In Australia#1,860of 105k sites · Top 5%
- Lawn & Garden, worldwide#382of 52,482 brands · Top 1%
- Lawn & Garden, Australia#16of 1,029 brands · Top 5%
114k
estimated visits in September
1 mo ▲ +18.7%4 mo ▲ +28.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nakie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nakie holds 4.5 out of 5 on Trustpilot over 369 reviews, 245 of them in the last twelve months: 83% of customers give five stars and 8% one star. That volume places Nakie in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Clothing Store Swimwear Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nakie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nakie sells on Shopify, 87% of its catalogue in stock. The best seller is Shipping Protection, at A$2.99, followed by Sound of Summer - Recycled Sand Free Beach Towel and Toiletry Bag.
#1Shipping ProtectionNakieA$2.99In stock
#2Sound of Summer - Recycled Sand Free Beach TowelNakieA$79.95In stock
#3Toiletry BagNakieA$49.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nakie in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 80% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$111.55
- Currency
- AUD
04 · Ads
What Nakie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nakie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
The Ultimate Camping Hack You Need! ⛺Nakie5 Oct 2026video
Nakie have designed the IMPOSSIBLE hammockNakie5 Oct 2026image
The Hooded Towel That Does It AllNakie2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nakieverified
Text ad21 Oct 2026Nakieverified
Text ad21 Oct 2026Nakieverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nakie.
The creators who tag @nakie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Nakie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nakie among Lawn & Garden brands in Australia. The closest is Rumpl Australia, then Saltwater Picnic Co., The Z Hut, Byron Bay Beach Life, Xcelerator Online, Picnic Season.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rumpl Australiarumpl.com.au | |||||||
| Saltwater Picnic Co.saltwaterpicnic.co | |||||||
| The Z Hutthezhut.com.au | |||||||
| Byron Bay Beach Lifebyronbaybeachlife.com.au | |||||||
| Xcelerator Onlinexceleratoronline.com.au | |||||||
| Picnic Seasonpicnicseason.com |
07 · Company
The company behind Nakie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nakie is a company based in Brisbane, Australia, founded in 2019 according to LinkedIn, on a domain registered in October 2019. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Brisbane
- Founded
- 2019, per LinkedIn
- Domain registered
- 1 Oct 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nakie.co · Shopify · AUD
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nakie
What people ask Google about Nakie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nakie a legit company?
According to Gravity by Benchr, Nakie is a brand based in Brisbane, Australia: its website has existed since October 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 287,374 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Nakie?
Customers rate Nakie 4.5 out of 5 on Trustpilot over 369 reviews, 245 of them in the last twelve months: 83% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nakie sell?
Nakie is a German outdoor gear brand that sells sustainable camping hammocks, picnic blankets, beach towels, and other outdoor accessories made from recycled plastic bottles. Gravity by Benchr classifies it under Lawn & Garden, with Outdoor Living making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nakie cost?
Nakie's best seller, Shipping Protection, sells A$2.99 on nakie.co. 87% of the catalogue is in stock. Gravity does not track prices daily: check nakie.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nakie discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nakie advertises on Facebook and Instagram and on Google, where its offers often run. Check nakie.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nakie?
Nakie sells on its own website, nakie.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nakie?
Gravity by Benchr records a company based in Brisbane, Australia, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nakie doing well?
Yes. Gravity by Benchr estimates about 114,000 visits to nakie.co in September 2026, up 19% in a month and up 28% over three months. Nakie ranks #16 of 1,029 Lawn & Garden brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nakie use?
Gravity by Benchr identifies nakie.co as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nakie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nakie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Australia?
Among Lawn & Garden brands in Australia in the Gravity by Benchr index, Nakie ranks #16 of 1,029 by estimated traffic. Its closest competitors on the same market are Rumpl Australia, Saltwater Picnic Co., The Z Hut, Byron Bay Beach Life and Xcelerator Online. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nakie.