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  5. NALAMOVES

Brand page · Fitness & General Exercise Equipment · Finland

NALAMOVES Top 5% worldwide Top 5% in Finland Top 5% in Fitness & General Exercise Equipment Top 5% in Fitness & General Exercise Equipment in Finland
nalamoves.shop·🇫🇮 Espoo, Finland· Shopify

NALAMOVES traffic, ads & competitors 108k visits a month, 66 active Meta ads.

NALAMOVES — NALAMOVES is a brand that sells premium home workout equipment, including wall bars, pull-up/dip extensions, gymnastic rings, and offers a mobile app. The products are made in Finland from quality Finnish Birch. In September 2026 nalamoves.shop drew an estimated 108k visits, up 14% on the month before. It ranks #60 of 1,967 Fitness & General Exercise Equipment brands in Finland and holds a 4.3 Trustpilot rating over 46 reviews.

nalamoves.shop@nala.moves 680kFacebookLinkedIn 17Trustpilot 4.3Meta Ad Library 66

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
108k
+14% vs. August 2026
Instagram followers
680k
379 posts · @nala.moves
Trustpilot
4.3
46 reviews · 45 in 12 months
Meta ads
66
active · on Google since 2024
Products
100%
in stock · 3 collections
Rank in the United States
#60
of 1,967 in Fitness & General Exercise Equipment
LinkedIn
17
followers · 3 employees
Earned media value
€3.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

NALAMOVES is a brand that sells premium home workout equipment, including wall bars, pull-up/dip extensions, gymnastic rings, and offers a mobile app. The products are made in Finland from quality Finnish Birch.

01 · Traffic

NALAMOVES website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

NALAMOVES drew an estimated 108k visits in September 2026, up 14% on the month before and down 31% over three months.

  • Worldwide#88,141of 4.5m sites · Top 5%
  • In United States#28,924of 1.2m sites · Top 5%
  • Fitness & General Exercise Equipment, worldwide#199of 11,219 brands · Top 5%
  • Fitness & General Exercise Equipment, United States#60of 1,967 brands · Top 5%
Monthly visitssource Sept 2026

108k

estimated visits in September

1 mo ▲ +14.5%4 mo ▼ −30.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

NALAMOVES reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

NALAMOVES holds 4.3 out of 5 on Trustpilot over 46 reviews, 45 of them in the last twelve months: 83% of customers give five stars and 13% one star. That volume places NALAMOVES in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 20 Oct 2026
4.3TrustScore · 46 reviews · 45 in 12 months
Top 40% review volumeTop 40% rating quality
5 ★83%
4 ★2%
3 ★0%
2 ★2%
1 ★13%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

NALAMOVES best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

NALAMOVES sells on Shopify, 100% of its catalogue in stock. The best seller is Nala Wall Bars Combo, at €570.00–€580.00, followed by Bundle and Gymnastic Rings.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Push Up & Pull Up Bars50%
Exercise Machine & Equipment Sets13%
General Purpose Athletic Equipment13%
Table Tops13%

Share of the catalogue by product family.

Activity mixdominant: Fitness & General Exercise Equipment
Fitness & General Exercise Equipment63%
Athletics25%
Table Accessories13%

The dominant category places NALAMOVES in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
100% of the catalogue
In stock
100%
Upper price quartile
US$567.02
Currency
EUR

05 · Influencers

NALAMOVES influencers

The creators who tag @nala.moves on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nala.moves on Instagram, led by Debora (11k followers, 0.2% engagement).

Influencersaccounts tagging @nala.moves · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDebora@familie_ambroise · 🇳🇱 NLParenting family Creator11k0.2%2Tagged @nala.moves
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

NALAMOVES competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for NALAMOVES among Fitness & General Exercise Equipment brands in Finland. The closest is MERACH DE, then MERACH EU, Joroto, Vytora, Joroto, JASPORT.

CompetitorsFitness & General Exercise Equipment · Finland · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
MERACH DEmerachfit.de
MERACH EUmerachfit.eu
Jorotojoroto.eu
Vytoravytora.fr
Jorotojoroto.com
JASPORTjasport.de
Competitors Gravity finds for NALAMOVES. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare NALAMOVES with MERACH DE

07 · Company

Who is behind NALAMOVES?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

NALAMOVES is a company based in Espoo, Finland. It employs about 3 people.

Legal entityGravity index, Sept 2026
Entity country
🇫🇮 Finland · Espoo
Employees
3 on LinkedIn
DistributionGravity index, Sept 2026
Own store
nalamoves.shop · Shopify · EUR
Catalogue
3 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about NALAMOVES

What people ask Google about NALAMOVES.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is NALAMOVES legit?

According to Gravity by Benchr, NALAMOVES is a brand based in Espoo, Finland: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 680,110 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about NALAMOVES?

Customers rate NALAMOVES 4.3 out of 5 on Trustpilot over 46 reviews, 45 of them in the last twelve months: 83% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is NALAMOVES known for?

NALAMOVES is a brand that sells premium home workout equipment, including wall bars, pull-up/dip extensions, gymnastic rings, and offers a mobile app. The products are made in Finland from quality Finnish Birch. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Push Up & Pull Up Bars making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does NALAMOVES cost?

NALAMOVES' best seller, Nala Wall Bars Combo, sells from €570.00 to €580.00 on nalamoves.shop. 100% of the catalogue is in stock. Gravity does not track prices daily: check nalamoves.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.

NALAMOVES promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: NALAMOVES advertises on Facebook and Instagram and on Google, where its offers often run. Check nalamoves.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy NALAMOVES?

NALAMOVES sells on its own website, nalamoves.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind NALAMOVES?

Gravity by Benchr records a company based in Espoo, Finland, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is NALAMOVES doing well?

Not at the moment. Gravity by Benchr estimates about 107,600 visits to nalamoves.shop in September 2026, up 14% in a month and down 31% over three months. NALAMOVES ranks #60 of 1,967 Fitness & General Exercise Equipment brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does NALAMOVES use?

Gravity by Benchr identifies nalamoves.shop as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records.

What is NALAMOVES' ad budget?

Gravity by Benchr does not publish a spend figure for NALAMOVES on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Fitness & General Exercise Equipment brands in Finland?

Among Fitness & General Exercise Equipment brands in Finland in the Gravity by Benchr index, NALAMOVES ranks #60 of 1,967 by estimated traffic. Its closest competitors on the same market are MERACH DE, MERACH EU, Joroto, Vytora and Joroto. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NALAMOVES.