Brand page · Baby Safety · United States
Nanit: 672K visits a month, 118 active Meta ads.
Nanit — Nanit is a company that makes smart baby monitors to track the health, wellness and development of babies, including sleep, breathing and growth, providing personalized insights and advice for parents. In September 2026 nanit.com drew an estimated 672K visits, up 1% on the month before. It ranks #1 of 85 Baby Safety brands in United States and holds a 1.8 Trustpilot rating over 137 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Nanit is a company that makes smart baby monitors to track the health, wellness and development of babies, including sleep, breathing and growth, providing personalized insights and advice for parents.
01 · Traffic
How much traffic Nanit gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nanit drew an estimated 672K visits in September 2026, up 1% on the month before and up 8% over three months.
- Worldwide#19,673of 4.5M sites · Top 1%
- In United States#6,468of 1.2M sites · Top 1%
- Baby Safety, worldwide#1of 439 brands · Top 1%
- Baby Safety, United States#1of 85 brands · Top 5%
672K
estimated visits in September
1 mo ▲ +1.3%4 mo ▲ +7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nanit.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nanit holds 1.8 out of 5 on Trustpilot over 137 reviews, 30 of them in the last twelve months: 1% of customers give five stars and 84% one star. That volume places Nanit in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Software Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nanit sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nanit sells on Shopify, 100% of its catalogue in stock. The best seller is The Best Sellers Bundle, at US$369.00–US$499.00, followed by The Signature Bundle.
#1The Best Sellers BundleNanitUS$369.00–US$499.00In stock
#2The Signature BundleNanitUS$439.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nanit in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$421.50
- Currency
- USD
04 · Ads
What Nanit is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nanit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
Your baby registry must-haveNanit13 Oct 2026image
Your baby registry must-haveNanit13 Oct 2026image
Your baby registry must-haveNanit13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026UDISENSE INC.verified
Text ad19 Oct 2026UDISENSE INC.verified
Text ad19 Oct 2026UDISENSE INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nanit.
The creators who tag @get_nanit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @get_nanit on Instagram, led by Lexi Tobin (56.9K followers, 11.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLexi Tobin@lexitobin · 🇺🇸 US | Parenting family Creator | 56.9K | 11.8% | 3 | Tagged @get_nanit |
06 · Competitors according to Gravity
Who Nanit competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nanit among Baby Safety brands in United States. The closest is Owlet US, then cradlewise.com, myspotcam.com, TWISTSHAKE, Nejbaby, Momcozy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Owlet USowletcare.com | |||||||
| cradlewise.comcradlewise.com | |||||||
| myspotcam.commyspotcam.com | |||||||
| TWISTSHAKEtwistshake.com | |||||||
| Nejbabynejbaby.cz | |||||||
| Momcozyde.momcozy.com |
07 · Company
The company behind Nanit.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nanit is a company based in New York, United States, on a domain registered in June 2006. It employs about 210 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 30 Jun 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 210 on LinkedIn · 51-200
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nanit.com · Shopify · USD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nanit
What people ask Google about Nanit.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nanit a legit company?
According to Gravity by Benchr, Nanit is a brand based in New York, United States: its website has existed since June 2006, it sells on a Shopify store, it employs 210 people on LinkedIn, it has 164,674 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Nanit reviews
Customers rate Nanit 1.8 out of 5 on Trustpilot over 137 reviews, 30 of them in the last twelve months: 1% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nanit?
Nanit is a company that makes smart baby monitors to track the health, wellness and development of babies, including sleep, breathing and growth, providing personalized insights and advice for parents. Gravity by Benchr classifies it under Baby Safety, with Baby Monitors making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nanit cost?
Nanit's best seller, The Best Sellers Bundle, sells from US$369.00 to US$499.00 on nanit.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check nanit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nanit discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nanit advertises on Facebook and Instagram and on Google, where its offers often run. Check nanit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nanit?
Nanit sells on its own website, nanit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Nanit?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2006, with 210 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nanit growing?
Yes. Gravity by Benchr estimates about 671,900 visits to nanit.com in September 2026, up 1% in a month and up 8% over three months. Nanit ranks #1 of 85 Baby Safety brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nanit use?
Gravity by Benchr identifies nanit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records.
How much does Nanit spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nanit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Safety brands in United States?
Among Baby Safety brands in United States in the Gravity by Benchr index, Nanit ranks #1 of 85 by estimated traffic. Its closest competitors on the same market are Owlet US, cradlewise.com, myspotcam.com, TWISTSHAKE, Nejbaby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nanit.