Brand page · Baby & Toddler Furniture
cradlewise.com: 350K visits a month, 424 active Meta ads.
cradlewise.com — Converts from a bassinet to crib for up to 24 months of use, with a built-in baby monitor and a sound machine. In September 2026 cradlewise.com drew an estimated 350K visits, down 24% on the month before. It ranks #4 of 227 Baby & Toddler Furniture brands.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Converts from a bassinet to crib for up to 24 months of use, with a built-in baby monitor and a sound machine.
01 · Traffic
How much traffic cradlewise.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
cradlewise.com drew an estimated 350K visits in September 2026, down 24% on the month before and down 20% over three months.
- Worldwide#33,128of 4.5M sites · Top 1%
- In United States#10,757of 1.2M sites · Top 1%
- Baby & Toddler Furniture, worldwide#9of 2,088 brands · Top 1%
- Baby & Toddler Furniture, United States#4of 227 brands · Top 5%
350K
estimated visits in September
1 mo ▼ −24.1%4 mo ▼ −19.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about cradlewise.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
cradlewise.com holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What cradlewise.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
cradlewise.com sells on Shopify, 100% of its catalogue in stock. The best seller is Cradlewise Smart Bassinet & Crib, at US$1,499.00–US$1,799.00, followed by CradlewiseProtect and Cradlewise Mattress.
#1Cradlewise Smart Bassinet & Cribcradlewise.comUS$1,499.00–US$1,799.00In stock
#2CradlewiseProtectcradlewise.comUS$129.00In stock
#3Cradlewise Mattresscradlewise.comUS$129.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places cradlewise.com in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 30% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$159.00
- Currency
- USD
04 · Ads
What cradlewise.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
cradlewise.com runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2024 (image, text, video).
Try For 60 NightsCradlewise7 Oct 2026video
Try For 60 NightsCradlewise7 Oct 2026image
All-in-One Smart CribCradlewise7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Cradlewise Inc.verified
Text ad21 Oct 2026Cradlewise Inc.verified
Text ad21 Oct 2026Cradlewise Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about cradlewise.com.
The creators who tag @cradlewise on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cradlewise on Instagram, led by Kiarra Hillman (277K followers, 8.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKiarra Hillman@kiarra.hillman · 🇺🇸 US | Parenting family Creator | 277K | 8.5% | 1 | Tagged @cradlewise |
06 · Competitors according to Gravity
Who cradlewise.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for cradlewise.com among Baby & Toddler Furniture brands. The closest is Owlet US, then Happiest Baby, Nanit, Halo x aden + anais, Newton Baby, nanny-care.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Owlet USowletcare.com | |||||||
| Happiest Babyhappiestbaby.com | |||||||
| Nanitnanit.com | |||||||
| Halo x aden + anaishalosleep.com | |||||||
| Newton Babynewtonbaby.com | |||||||
| nanny-care.comnanny-care.com |
07 · Company
The company behind cradlewise.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
cradlewise.com is an e-commerce brand, on a domain registered in February 2016.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 22 Feb 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cradlewise.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about cradlewise.com
What people ask Google about cradlewise.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is cradlewise.com a legit company?
According to Gravity by Benchr, cradlewise.com is a brand: its website has existed since February 2016, it sells on a Shopify store, it has 59,407 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is cradlewise.com?
Converts from a bassinet to crib for up to 24 months of use, with a built-in baby monitor and a sound machine. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Swaddling Blankets making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
cradlewise.com prices: how much is it?
cradlewise.com's best seller, Cradlewise Smart Bassinet & Crib, sells from US$1,499.00 to US$1,799.00 on cradlewise.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check cradlewise.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a cradlewise.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: cradlewise.com advertises on Facebook and Instagram and on Google, where its offers often run. Check cradlewise.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy cradlewise.com?
cradlewise.com sells on its own website, cradlewise.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind cradlewise.com?
Gravity by Benchr records a company, whose domain was registered in 2016. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is cradlewise.com growing?
Not at the moment. Gravity by Benchr estimates about 349,900 visits to cradlewise.com in September 2026, down 24% in a month and down 20% over three months. cradlewise.com ranks #4 of 227 Baby & Toddler Furniture brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does cradlewise.com use?
Gravity by Benchr identifies cradlewise.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records.
How much does cradlewise.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for cradlewise.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler Furniture brands?
Among Baby & Toddler Furniture brands in the Gravity by Benchr index, cradlewise.com ranks #4 of 227 by estimated traffic. Its closest competitors on the same market are Owlet US, Happiest Baby, Nanit, Halo x aden + anais, Newton Baby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with cradlewise.com.