Brand page · Clothing
Napapijri: 380K visits a month, 15 active Meta ads.
Napapijri — Italian clothing brand for cultural adventurers who write maps. In September 2026 napapijri.com drew an estimated 380K visits, up 17% on the month before. It ranks #26 of 5,997 Clothing brands and holds a 1.6 Trustpilot rating over 398 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Italian clothing brand for cultural adventurers who write maps
01 · Traffic
How much traffic Napapijri gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Napapijri drew an estimated 380K visits in September 2026, up 17% on the month before and up 62% over three months.
- Worldwide#31,015of 4.5M sites · Top 1%
- In Italy#818of 138K sites · Top 1%
- Clothing, worldwide#2,641of 459,295 brands · Top 1%
- Clothing, Italy#26of 5,997 brands · Top 1%
380K
estimated visits in September
1 mo ▲ +17.4%4 mo ▲ +62.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Napapijri.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Napapijri holds 1.6 out of 5 on Trustpilot over 398 reviews, 54 of them in the last twelve months: 14% of customers give five stars and 78% one star. That volume places Napapijri in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Napapijri sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Napapijri sells on Shopify, 98% of its catalogue in stock. The best seller is Rainforest Winter Anorak Jacket, at CHF 265.00, followed by Semiury Beanie and Semiury Beanie.
#1Rainforest Winter Anorak JacketNapapijriCHF 265.00In stock
#2Semiury BeanieNapapijriCHF 55.00In stock
#3Semiury BeanieNapapijriCHF 55.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Napapijri in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 3% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$163.91
- Currency
- CHF
04 · Ads
What Napapijri is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Napapijri runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2026 (image, text, video).
For a limited time onlyNapapijri8 Oct 2026image
Mid-Season SaleNapapijri8 Oct 2026image
Mid-Season SaleNapapijri7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026VF International SAGLverified
Text ad21 Oct 2026VF International SAGLverified
Text ad21 Oct 2026VF International SAGLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Napapijri.
The creators who tag @napapijri on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @napapijri on Instagram, led by Mongol Rally - Official (21.7K followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMongol Rally - Official@mongolrallyofficial · 🇮🇹 IT | Automotive mobility Creator | 21.7K | 4.8% | 3 | Tagged @napapijri |
06 · Competitors according to Gravity
Who Napapijri competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Napapijri among Clothing brands. The closest is snowpeakstore.co.kr, then thenorthface.com.ar, Outerknown, Eddie Bauer, nobis.ca, Weekend Offender.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| snowpeakstore.co.krsnowpeakstore.co.kr | |||||||
| thenorthface.com.arthenorthface.com.ar | |||||||
| Outerknownouterknown.com | |||||||
| Eddie Bauereddiebauer.com | |||||||
| nobis.canobis.ca | |||||||
| Weekend Offenderweekendoffender.com |
07 · Company
The company behind Napapijri.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Napapijri is an e-commerce brand, founded in 1987 according to LinkedIn, on a domain registered in January 1997. It employs about 315 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1987, per LinkedIn
- Domain registered
- 8 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 315 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- napapijri.com · Shopify · CHF
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Napapijri
What people ask Google about Napapijri.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Napapijri legit?
According to Gravity by Benchr, Napapijri is a brand: its website has existed since January 1997, it sells on a Shopify store, it employs 315 people on LinkedIn, it has 406,053 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Napapijri reviews: is it worth it?
Customers rate Napapijri 1.6 out of 5 on Trustpilot over 398 reviews, 54 of them in the last twelve months: 14% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Napapijri sell?
Italian clothing brand for cultural adventurers who write maps Gravity by Benchr classifies it under Clothing, with Hats making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Napapijri prices: how much is it?
Napapijri's best seller, Rainforest Winter Anorak Jacket, sells CHF 265.00 on napapijri.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check napapijri.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Napapijri promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Napapijri advertises on Facebook and Instagram and on Google, where its offers often run. Check napapijri.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Napapijri?
Napapijri sells on its own website, napapijri.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Napapijri?
Gravity by Benchr records a company, founded in 1987 according to LinkedIn, on a domain registered in 1997, with 315 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Napapijri growing?
Yes. Gravity by Benchr estimates about 380,000 visits to napapijri.com in September 2026, up 17% in a month and up 62% over three months. Napapijri ranks #26 of 5,997 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Napapijri use?
Gravity by Benchr identifies napapijri.com as a Shopify store (standard plan, not Shopify Plus), selling in CHF. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records.
What is Napapijri's ad budget?
Gravity by Benchr does not publish a spend figure for Napapijri on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Napapijri ranks #26 of 5,997 by estimated traffic. Its closest competitors on the same market are snowpeakstore.co.kr, thenorthface.com.ar, Outerknown, Eddie Bauer, nobis.ca. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Napapijri.