Brand page · Clothing · United States
Outerknown: 220K visits a month, 275 active Meta ads, Gravity score 577.
Outerknown — Outerknown is a men's and women's apparel brand that builds better clothes with high-quality, long-lasting materials while focusing on environmental sustainability and fair wages for factory workers. In September 2026 outerknown.com drew an estimated 220K visits, down 11% on the month before. It ranks #667 of 97,158 Clothing brands in United States and holds a 2.0 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Outerknown is a men's and women's apparel brand that builds better clothes with high-quality, long-lasting materials while focusing on environmental sustainability and fair wages for factory workers.
01 · Traffic
How much traffic Outerknown gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Outerknown drew an estimated 220K visits in September 2026, down 11% on the month before and down 25% over three months.
- Worldwide#48,330of 4.5M sites · Top 5%
- In United States#15,816of 1.2M sites · Top 5%
- Clothing, worldwide#4,357of 459,295 brands · Top 1%
- Clothing, United States#667of 97,158 brands · Top 1%
220K
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −25.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Outerknown.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Outerknown holds 2.0 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Clothing Store Women's Clothing Store Men's Clothing Store Streetwear Store Clothing Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Outerknown sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Outerknown sells on Shopify, 73% of its catalogue in stock. The best seller is The Field Pant, at US$158.00, followed by Blanket Shirt and Chroma Blanket Shirt.
#1The Field PantOuterknownUS$158.00In stock
#2Blanket ShirtOuterknownUS$168.00In stock
#3Chroma Blanket ShirtOuterknownUS$168.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Outerknown in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 86% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$135.00
- Currency
- USD
04 · Ads
What Outerknown is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Outerknown runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2026 (image, text, video).
The Woolaroo HoodieOuterknown6 Oct 2026image
The Woolaroo HoodieOuterknown6 Oct 2026image
Pull On & Get Out ThereOuterknown6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Outerknown, LLCverified
Image ad20 Oct 2026Outerknown, LLCverified
Text ad20 Oct 2026Outerknown, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Outerknown.
The creators who tag @outerknown on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @outerknown on Instagram, led by Lisa Andersen (65K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLisa Andersen@andersenlisa · 🇺🇸 US | Relationship couple life Creator | 65K | 1.0% | 7 | Tagged @outerknown |
06 · Competitors according to Gravity
Who Outerknown competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Outerknown among Clothing brands in United States. The closest is surf.inc, then Roark, thenorthface.com.br, activefashionworld.de, outdoorlook.co.uk, lumberjack.com.tr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| surf.incsurf.inc | |||||||
| Roarkroark.com | |||||||
| thenorthface.com.brthenorthface.com.br | |||||||
| activefashionworld.deactivefashionworld.de | |||||||
| outdoorlook.co.ukoutdoorlook.co.uk | |||||||
| lumberjack.com.trlumberjack.com.tr |
07 · Company
The company behind Outerknown.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Outerknown is a company based in Carlsbad, United States, founded in 2013 according to LinkedIn, on a domain registered in August 2013. It employs about 89 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Carlsbad
- Founded
- 2013, per LinkedIn
- Domain registered
- 7 Aug 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 89 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- outerknown.com · Shopify · USD
- Catalogue
- 7,057 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Outerknown
What people ask Google about Outerknown.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Outerknown a legit company?
According to Gravity by Benchr, Outerknown is a brand based in Carlsbad, United States: its website has existed since August 2013, it sells on a Shopify store, it employs 89 people on LinkedIn, it has 293,891 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Outerknown reviews: is it worth it?
Customers rate Outerknown 2.0 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 0% give five stars, 75% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Outerknown sell?
Outerknown is a men's and women's apparel brand that builds better clothes with high-quality, long-lasting materials while focusing on environmental sustainability and fair wages for factory workers. Gravity by Benchr classifies it under Clothing, with Swimwear making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Outerknown cost?
Outerknown's best seller, The Field Pant, sells US$158.00 on outerknown.com. 73% of the catalogue is in stock. Gravity does not track prices daily: check outerknown.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Outerknown have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Outerknown advertises on Facebook and Instagram and on Google, where its offers often run. Check outerknown.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Outerknown?
Outerknown sells on its own website, outerknown.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Outerknown?
Gravity by Benchr records a company based in Carlsbad, United States, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 89 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Outerknown growing?
Not at the moment. Gravity by Benchr estimates about 220,000 visits to outerknown.com in September 2026, down 11% in a month and down 25% over three months. Outerknown ranks #667 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Outerknown use?
Gravity by Benchr identifies outerknown.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Outerknown spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Outerknown on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Outerknown ranks #667 of 97,158 by estimated traffic. Its closest competitors on the same market are surf.inc, Roark, thenorthface.com.br, activefashionworld.de, outdoorlook.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Outerknown.