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  5. Nathan Sports

Brand page · Outdoor Recreation · United States

Nathan Sports Top 5% worldwide Top 5% in United States Top 5% in Outdoor Recreation Top 5% in Outdoor Recreation in United States
nathansports.com·🇺🇸 Fountain Valley, United States· Shopify·Since 1998

Nathan Sports: 79.1k visits a month, 45 active Meta ads, Gravity score 607.

Nathan Sports — Nathan Sports is a brand that specializes in hydration gear and apparel for running, hiking, working out, cycling, and other sports activities. In September 2026 nathansports.com drew an estimated 79.1k visits, up 49% on the month before. It ranks #431 of 14,873 Outdoor Recreation brands in United States.

nathansports.com@nathansportsinc 74.2kFacebookLinkedIn 17Trustpilot 2.9Meta Ad Library 45

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
79.1k
+49% vs. August 2026
Instagram followers
74.2k
2,152 posts · @nathansportsinc
Trustpilot
2.9
2 reviews · 1 in 12 months
Meta ads
45
active
Products
94%
in stock · 96 collections
Rank in United States
#431
of 14,873 in Outdoor Recreation
LinkedIn
17
followers · 17 employees
Earned media value
€18.7k
per month, Instagram

Gravity score

607/ 1000 · 10 of 10 indicators rated
Brand Power536
Momentum615
Performance670

Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nathan Sports is a brand that specializes in hydration gear and apparel for running, hiking, working out, cycling, and other sports activities.

01 · Traffic

How much traffic Nathan Sports gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nathan Sports drew an estimated 79.1k visits in September 2026, up 49% on the month before and up 17% over three months.

  • Worldwide#114,709of 4.5m sites · Top 5%
  • In United States#37,444of 1.2m sites · Top 5%
  • Outdoor Recreation, worldwide#2,198of 101,136 brands · Top 5%
  • Outdoor Recreation, United States#431of 14,873 brands · Top 5%
Monthly visitssource Sept 2026

79.1k

estimated visits in September

1 mo ▲ +49.5%4 mo ▲ +16.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Nathan Sports.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nathan Sports holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
2.9TrustScore · 2 reviews · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Running Store Activewear Store Running Club

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Nathan Sports sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nathan Sports sells on Shopify, 94% of its catalogue in stock. The best seller is Extended Straw with Bite Top 2 Pack, at US$29.00, followed by Zipster Max and ExoShot 2.0 Handheld 14oz.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hydration System Accessories51%
Sport Safety Lights & Reflectors8%
Gloves & Mittens4%
Hair Accessories2%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation64%
Fitness & General Exercise Equipment11%
Clothing Accessories10%
Communications4%
Tools3%

The dominant category places Nathan Sports in its comparison group.

Prices and ratingsstore data
Average rating
4.28 / 5
Rated products
86% of the catalogue
In stock
94%
Upper price quartile
US$66.00
Currency
USD

05 · Influencers

Who talks about Nathan Sports.

The creators who tag @nathansportsinc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nathansportsinc on Instagram, led by Hillary Allen (61k followers, 1.3% engagement).

Influencersaccounts tagging @nathansportsinc · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHillary Allen@hillygoat_climbs · 🇦🇺 AUFitness sport bodybuilding Creator61k1.3%6Tagged @nathansportsinc
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Nathan Sports competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nathan Sports among Outdoor Recreation brands in United States. The closest is HydroLid, then Ancient Trail, Drye Fan Store, Dera Running, CMC Design, Metolius Climbing.

CompetitorsOutdoor Recreation · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
HydroLidhydrolid.com
Ancient Trailancienttrail.com
Drye Fan Storedryefan.com
Dera Runningrundera.com
CMC Designcmcdesign.com
Metolius Climbingmetoliusclimbing.com
Competitors Gravity finds for Nathan Sports. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nathan Sports with HydroLid

07 · Company

The company behind Nathan Sports.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nathan Sports is a company based in Fountain Valley, United States, on a domain registered in November 1998. It employs about 17 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Fountain Valley
Founded
Data not available
Domain registered
24 Nov 1998
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
17 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nathansports.com · Shopify · USD
Catalogue
96 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nathan Sports

What people ask Google about Nathan Sports.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nathan Sports legit?

According to Gravity by Benchr, Nathan Sports is a brand based in Fountain Valley, United States: its website has existed since November 1998, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 74,179 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Nathan Sports?

Nathan Sports is a brand that specializes in hydration gear and apparel for running, hiking, working out, cycling, and other sports activities. Gravity by Benchr classifies it under Outdoor Recreation, with Hydration System Accessories making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Nathan Sports cost?

Nathan Sports' best seller, Extended Straw with Bite Top 2 Pack, sells US$29.00 on nathansports.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check nathansports.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Nathan Sports have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nathan Sports advertises on Facebook and Instagram, where its offers often run. Check nathansports.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Nathan Sports?

Nathan Sports sells on its own website, nathansports.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Nathan Sports?

Gravity by Benchr records a company based in Fountain Valley, United States, whose domain was registered in 1998, with 17 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nathan Sports doing well?

Yes. Gravity by Benchr estimates about 79,100 visits to nathansports.com in September 2026, up 49% in a month and up 17% over three months. Nathan Sports ranks #431 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nathan Sports use?

Gravity by Benchr identifies nathansports.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Nathan Sports spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nathan Sports on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in United States?

Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Nathan Sports ranks #431 of 14,873 by estimated traffic. Its closest competitors on the same market are HydroLid, Ancient Trail, Drye Fan Store, Dera Running and CMC Design. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nathan Sports.