Brand page · Personal Care · Australia
Natio: 53.4k visits a month, 49 active Meta ads, Gravity score 615.
Natio — Natio is an Australian, family-owned natural beauty-care brand that combines plant extracts and pure essential oils using aromatherapy to offer premium quality natural products for the entire family. In September 2026 natio.com.au drew an estimated 53.4k visits, down 7% on the month before. It ranks #168 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Natio is an Australian, family-owned natural beauty-care brand that combines plant extracts and pure essential oils using aromatherapy to offer premium quality natural products for the entire family.
01 · Traffic
How much traffic Natio gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Natio drew an estimated 53.4k visits in September 2026, down 7% on the month before and down 41% over three months.
- Worldwide#160,771of 4.5m sites · Top 5%
- In Australia#3,879of 105k sites · Top 5%
- Personal Care, worldwide#8,131of 215,119 brands · Top 5%
- Personal Care, Australia#168of 6,103 brands · Top 5%
53.4k
estimated visits in September
1 mo ▼ −7.2%4 mo ▼ −41.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Natio.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Natio holds 3.7 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Beauty Product Supplier Cosmetics Store Cosmetics Industry Beauty Supply Store Skin Care Clinic Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Natio sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Natio sells on Shopify, 97% of its catalogue in stock. The best seller is Aromatherapy Daily Defence Face Moisturiser SPF 50+, at A$21.95, followed by Ageless Daily Moisturiser UV Protection SPF 50+ and Aromatherapy Moisturising Lip Balm SPF 50+.
#1Aromatherapy Daily Defence Face Moisturiser SPF 50+NatioA$21.95In stock
#2Ageless Daily Moisturiser UV Protection SPF 50+NatioA$21.95In stock
#3Aromatherapy Moisturising Lip Balm SPF 50+NatioA$5.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Natio in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 74% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$17.40
- Currency
- AUD
04 · Ads
What Natio is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Natio runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, video).
Glow boosting skincareNatio Australia30 Sept 2026image
Natural Australian Skincare 🌿Natio Australia28 Sept 2026image
Nature nurtures best 🌿Natio Australia24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Natio Pty Ltdverified
Image ad21 Oct 2026Natio Pty Ltdverified
Image ad21 Oct 2026Natio Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Natio.
The creators who tag @natiobeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @natiobeauty on Instagram, led by GlamRus Doc (39.4k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGlamRus Doc@glamrusdoc · INTL | Beauty cosmetics skincare Creator | 39.4k | 0.3% | 2 | Tagged @natiobeauty |
06 · Competitors according to Gravity
Who Natio competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Natio among Personal Care brands in Australia. The closest is Adorn Cosmetics, then e.l.f. Cosmetics Australia, Gelous Australia, Sundae Body, The Body Shop, EasyTatt™.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Adorn Cosmeticsadorncosmetics.com.au | |||||||
| e.l.f. Cosmetics Australiaelfcosmetics.com.au | |||||||
| Gelous Australiaau.gelous.co | |||||||
| Sundae Bodysundaebody.com | |||||||
| The Body Shopthebodyshop.com.au | |||||||
| EasyTatt™easytatt.com |
07 · Company
The company behind Natio.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Natio is a company based in Heidelberg West, Australia, founded in 1993 according to LinkedIn. It employs about 87 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Heidelberg West
- Founded
- 1993, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- natio.com.au · Shopify · AUD
- Catalogue
- 191 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Natio
What people ask Google about Natio.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Natio legit?
According to Gravity by Benchr, Natio is a brand based in Heidelberg West, Australia: it sells on a Shopify store, it employs 87 people on LinkedIn, it has 49,620 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Natio sell?
Natio is an Australian, family-owned natural beauty-care brand that combines plant extracts and pure essential oils using aromatherapy to offer premium quality natural products for the entire family. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Natio prices: how much is it?
Natio's best seller, Aromatherapy Daily Defence Face Moisturiser SPF 50+, sells A$21.95 on natio.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check natio.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Natio discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Natio advertises on Facebook and Instagram and on Google, where its offers often run. Check natio.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Natio?
Natio sells on its own website, natio.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Natio?
Gravity by Benchr records a company based in Heidelberg West, Australia, founded in 1993 according to LinkedIn, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Natio growing?
Not at the moment. Gravity by Benchr estimates about 53,400 visits to natio.com.au in September 2026, down 7% in a month and down 41% over three months. Natio ranks #168 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Natio use?
Gravity by Benchr identifies natio.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Natio spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Natio on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Natio ranks #168 of 6,103 by estimated traffic. Its closest competitors on the same market are Adorn Cosmetics, e.l.f. Cosmetics Australia, Gelous Australia, Sundae Body and The Body Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natio.