Brand page · Books
National Book Tokens traffic, ads & competitors 294k visits a month, 42 active Meta ads.
National Book Tokens — National Book Tokens is a company that sells gift cards and vouchers for book lovers, accepted in bookshops throughout the UK and Ireland and online. In September 2026 nationalbooktokens.com drew an estimated 294k visits, down 12% on the month before. It ranks #16 of 2,162 Books brands and holds a 2.2 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
National Book Tokens is a company that sells gift cards and vouchers for book lovers, accepted in bookshops throughout the UK and Ireland and online.
01 · Traffic
National Book Tokens website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
National Book Tokens drew an estimated 294k visits in September 2026, down 12% on the month before and up 52% over three months.
- Worldwide#38,228of 4.5m sites · Top 1%
- In United Kingdom#1,933of 192k sites · Top 5%
- Books, worldwide#372of 53,824 brands · Top 1%
- Books, United Kingdom#16of 2,162 brands · Top 1%
294k
estimated visits in September
1 mo ▼ −12.4%4 mo ▲ +52.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
National Book Tokens reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
National Book Tokens holds 2.2 out of 5 on Trustpilot over 20 reviews, 2 of them in the last twelve months: 30% of customers give five stars and 70% one star. That volume places National Book Tokens in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Used Book Store Book Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
National Book Tokens best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read National Book Tokens's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places National Book Tokens in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
National Book Tokens ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
National Book Tokens runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Your TBR just got longer.National Book Tokens6 Oct 2026image
Your TBR just got longer.National Book Tokens6 Oct 2026image
Your TBR just got longer.National Book Tokens6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Book Tokens Limitedverified
Text ad20 Oct 2026Book Tokens Limitedverified
Text ad20 Oct 2026Book Tokens Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
National Book Tokens influencers
The creators who tag @book_tokens on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @book_tokens on Instagram, led by Books Are My Bag (40.3k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBooks Are My Bag@booksaremybag · 🇬🇧 GB | History culture education Creator | 40.3k | 0.3% | 2 | Tagged @book_tokens |
06 · Competitors according to Gravity
National Book Tokens competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for National Book Tokens among Books brands. The closest is BookXcess, then Chapters Bookstore, YAKABOO, Book Grocer, waterstones.com, Barnes & Noble.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BookXcessbookxcess.com | |||||||
| Chapters Bookstorechaptersbookstore.com | |||||||
| YAKABOOyakaboo.ua | |||||||
| Book Grocerbookgrocer.com | |||||||
| waterstones.comwaterstones.com | |||||||
| Barnes & Noblebarnesandnoble.com |
07 · Company
Who is behind National Book Tokens?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
National Book Tokens is an e-commerce brand, founded in 1932 according to LinkedIn, on a domain registered in February 2003. It employs about 13 people.
- Founded
- 1932, per LinkedIn
- Domain registered
- 17 Feb 2003
- Employees
- 13 on LinkedIn
- Own store
- nationalbooktokens.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about National Book Tokens
What people ask Google about National Book Tokens.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is National Book Tokens legit or a scam?
According to Gravity by Benchr, National Book Tokens is a brand: its website has existed since February 2003, it employs 13 people on LinkedIn, it has 20,738 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
National Book Tokens reviews
Customers rate National Book Tokens 2.2 out of 5 on Trustpilot over 20 reviews, 2 of them in the last twelve months: 30% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is National Book Tokens known for?
National Book Tokens is a company that sells gift cards and vouchers for book lovers, accepted in bookshops throughout the UK and Ireland and online. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
National Book Tokens promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: National Book Tokens advertises on Facebook and Instagram and on Google, where its offers often run. Check nationalbooktokens.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind National Book Tokens?
Gravity by Benchr records a company, founded in 1932 according to LinkedIn, on a domain registered in 2003, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is National Book Tokens doing well?
Yes. Gravity by Benchr estimates about 293,700 visits to nationalbooktokens.com in September 2026, down 12% in a month and up 52% over three months. National Book Tokens ranks #16 of 2,162 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does National Book Tokens spend on Meta ads?
Gravity by Benchr does not publish a spend figure for National Book Tokens on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, National Book Tokens ranks #16 of 2,162 by estimated traffic. Its closest competitors on the same market are BookXcess, Chapters Bookstore, YAKABOO, Book Grocer and waterstones.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with National Book Tokens.