Brand page · Clothing · United States
NATORI: 377K visits a month, 50 active Meta ads, Gravity score 494.
NATORI — Natori is a luxury women's fashion brand that designs and sells lingerie, sleepwear, ready-to-wear clothing, and accessories. The brand offers an East-meets-West aesthetic with products including bras, underwear, loungewear, fine jewelry, and home goods. In September 2026 natori.com drew an estimated 377K visits, down 4% on the month before. It ranks #380 of 97,158 Clothing brands in United States and holds a 2.0 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Natori is a luxury women's fashion brand that designs and sells lingerie, sleepwear, ready-to-wear clothing, and accessories. The brand offers an East-meets-West aesthetic with products including bras, underwear, loungewear, fine jewelry, and home goods.
01 · Traffic
How much traffic NATORI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NATORI drew an estimated 377K visits in September 2026, down 4% on the month before and up 10% over three months.
- Worldwide#31,198of 4.5M sites · Top 1%
- In United States#10,124of 1.2M sites · Top 1%
- Clothing, worldwide#2,660of 459,295 brands · Top 1%
- Clothing, United States#380of 97,158 brands · Top 1%
377K
estimated visits in September
1 mo ▼ −4.3%4 mo ▲ +10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NATORI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NATORI holds 2.0 out of 5 on Trustpilot over 15 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 87% one star. On Google, NATORI scores 5.0 over 16 reviews.
Lingerie Store Clothing Store Underwear Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NATORI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NATORI sells on Shopify, 26% of its catalogue in stock. The best seller is Bliss Perfection Seamless T-Shirt Bra, at US$72.00, followed by Pure Luxe Shaping Underwire T-Shirt Bra and Bliss Cotton French Cut Brief.
#1Bliss Perfection Seamless T-Shirt BraNATORIUS$72.00In stock
#2Pure Luxe Shaping Underwire T-Shirt BraNATORIUS$76.00In stock
#3Bliss Cotton French Cut BriefNATORIUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NATORI in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 56% of the catalogue
- In stock
- 26%
- Upper price quartile
- US$158.00
- Currency
- USD
04 · Ads
What NATORI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NATORI runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Textured Cotton Jacquard Pleated DressNatori4 Oct 2026image
Feel Your Best in NatoriNatori1 Oct 2026image
NatoriNatori1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Natoriverified
Text ad20 Oct 2026Natoriverified
Text ad20 Oct 2026Natoriverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NATORI.
The creators who tag @natori on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @natori on Instagram, led by NATASHA MORGAN (63.7K followers, 19.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNATASHA MORGAN@absolutnatashamorgan · 🇺🇸 US | Fashion style luxury Creator | 63.7K | 19.0% | 4 | Tagged @natori |
06 · Competitors according to Gravity
Who NATORI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NATORI among Clothing brands in United States. The closest is Soma, then ESOTIQ, Sophie & Olivia, hunkemoller.be, Sajiero, Loungerie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Somasoma.com | |||||||
| ESOTIQesotiq.com | |||||||
| Sophie & Oliviasophieolivia-lingerie.com | |||||||
| hunkemoller.behunkemoller.be | |||||||
| Sajierosajiero.com | |||||||
| Loungerieloungerie.com.br |
07 · Company
The company behind NATORI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NATORI is a company based in New York, United States, founded in 1977 according to LinkedIn, on a domain registered in April 1999. It employs about 113 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1977, per LinkedIn
- Domain registered
- 15 Apr 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 113 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- natori.com · Shopify · USD
- Catalogue
- 597 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NATORI
What people ask Google about NATORI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NATORI legit or a scam?
According to Gravity by Benchr, NATORI is a brand based in New York, United States: its website has existed since April 1999, it sells on a Shopify store, it employs 113 people on LinkedIn, it has 78,683 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about NATORI?
Customers rate NATORI 2.0 out of 5 on Trustpilot over 15 reviews, 2 of them in the last twelve months: 0% give five stars, 87% one star. On Google, NATORI scores 5.0 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NATORI sell?
Natori is a luxury women's fashion brand that designs and sells lingerie, sleepwear, ready-to-wear clothing, and accessories. The brand offers an East-meets-West aesthetic with products including bras, underwear, loungewear, fine jewelry, and home goods. Gravity by Benchr classifies it under Clothing, with Lingerie making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
NATORI prices: how much is it?
NATORI's best seller, Bliss Perfection Seamless T-Shirt Bra, sells US$72.00 on natori.com. 26% of the catalogue is in stock. Gravity does not track prices daily: check natori.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does NATORI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NATORI advertises on Facebook and Instagram and on Google, where its offers often run. Check natori.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NATORI?
NATORI sells on its own website, natori.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NATORI?
Gravity by Benchr records a company based in New York, United States, founded in 1977 according to LinkedIn, on a domain registered in 1999, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NATORI doing well?
Yes. Gravity by Benchr estimates about 377,500 visits to natori.com in September 2026, down 4% in a month and up 10% over three months. NATORI ranks #380 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NATORI use?
Gravity by Benchr identifies natori.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is NATORI's ad budget?
Gravity by Benchr does not publish a spend figure for NATORI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, NATORI ranks #380 of 97,158 by estimated traffic. Its closest competitors on the same market are Soma, ESOTIQ, Sophie & Olivia, hunkemoller.be, Sajiero. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NATORI.