Brand page · Clothing
Soma: 3.7M visits a month, 311 active Meta ads.
Soma — Soma is a women's lingerie and intimates brand that sells bras, panties, sleepwear, swimwear and apparel. In September 2026 soma.com drew an estimated 3.7M visits, down 15% on the month before. It ranks #29 of 97,158 Clothing brands and holds a 1.6 Trustpilot rating over 134 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Soma is a women's lingerie and intimates brand that sells bras, panties, sleepwear, swimwear and apparel.
01 · Traffic
How much traffic Soma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soma drew an estimated 3.7M visits in September 2026, down 15% on the month before and down 15% over three months.
- Worldwide#5,004of 4.5M sites · Top 1%
- In United States#1,688of 1.2M sites · Top 1%
- Clothing, worldwide#319of 459,295 brands · Top 1%
- Clothing, United States#29of 97,158 brands · Top 1%
3.7M
estimated visits in September
1 mo ▼ −15.0%4 mo ▼ −14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soma holds 1.6 out of 5 on Trustpilot over 134 reviews, 56 of them in the last twelve months: 12% of customers give five stars and 80% one star. That volume places Soma in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Swimwear Store Lingerie Store Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Soma's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Soma in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Soma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soma runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since July 2023 (image, text, video).
#SomaPartner As a nurse who works 12 hour shifts, comfort is a priority ✨ With @somaintimates Vanishing lightly lined wireless bra, I feel vSoma Intimates14 Oct 2026video
Boob Therapy 101Soma Intimates14 Oct 2026video
NEW! Vanishing® CollectionSoma Intimates14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026CHICO'Sverified
Text ad19 Oct 2026CHICO'Sverified
Text ad19 Oct 2026CHICO'Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soma.
The creators who tag @somaintimates on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @somaintimates on Instagram, led by Tammy Leopaldi (284K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTammy Leopaldi@houseofleoblog · 🇺🇸 US | Fashion style luxury Creator | 284K | 0.3% | 3 | Tagged @somaintimates |
06 · Competitors according to Gravity
Who Soma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soma among Clothing brands. The closest is Maidenform, then adoreme.com, Bare Necessities, change.com, FloralShe, balibras.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maidenformmaidenform.com | |||||||
| adoreme.comadoreme.com | |||||||
| Bare Necessitiesbarenecessities.com | |||||||
| change.comchange.com | |||||||
| FloralShefloralshe.com | |||||||
| balibras.combalibras.com |
07 · Company
The company behind Soma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soma is an e-commerce brand, on a domain registered in March 1999. It employs about 2,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 3 Mar 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soma.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soma
What people ask Google about Soma.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soma legit?
According to Gravity by Benchr, Soma is a brand: its website has existed since March 1999, it employs 2,000 people on LinkedIn, it has 256,583 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Soma reviews
Customers rate Soma 1.6 out of 5 on Trustpilot over 134 reviews, 56 of them in the last twelve months: 12% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Soma?
Soma is a women's lingerie and intimates brand that sells bras, panties, sleepwear, swimwear and apparel. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Soma promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Soma advertises on Facebook and Instagram and on Google, where its offers often run. Check soma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Soma?
Gravity by Benchr records a company, whose domain was registered in 1999, with 2,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Soma growing?
Not at the moment. Gravity by Benchr estimates about 3,688,300 visits to soma.com in September 2026, down 15% in a month and down 15% over three months. Soma ranks #29 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Soma's ad budget?
Gravity by Benchr does not publish a spend figure for Soma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Soma ranks #29 of 97,158 by estimated traffic. Its closest competitors on the same market are Maidenform, adoreme.com, Bare Necessities, change.com, FloralShe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soma.