Brand page · Clothing · Netherlands
Natur-el (natur-el.nl) traffic, ads & competitors 37.8k visits a month, 1 active Meta ads, Gravity score 716.
Natur-el — Natur-el is a sustainable fashion retailer offering a complete wardrobe with a focus on wool and silk underwear, particularly from Engel Natur. They provide women's clothing including shirts, tops, dresses, skirts, and various wool/silk garments. In September 2026 natur-el.nl drew an estimated 37.8k visits, up 49% on the month before. It ranks #371 of 4,523 Clothing brands in the Netherlands and holds a 4.8 Trustpilot rating over 138 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 327 peers: Clothing brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Natur-el is a sustainable fashion retailer offering a complete wardrobe with a focus on wool and silk underwear, particularly from Engel Natur. They provide women's clothing including shirts, tops, dresses, skirts, and various wool/silk garments.
01 · Traffic
Natur-el website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Natur-el drew an estimated 37.8k visits in September 2026, up 49% on the month before and up 113% over three months.
- Worldwide#216,112of 4.5m sites · Top 5%
- In Netherlands#3,079of 78.6k sites · Top 5%
- Clothing, worldwide#20,654of 459,295 brands · Top 5%
- Clothing, Netherlands#371of 4,523 brands · Top 10%
37.8k
estimated visits in September
1 mo ▲ +49.1%4 mo ▲ +112.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Natur-el reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Natur-el holds 4.8 out of 5 on Trustpilot over 138 reviews, 95 of them in the last twelve months: 93% of customers give five stars and 1% one star. That volume places Natur-el in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Men's Clothing Store Women's Clothing Store Lingerie Store Shoe Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Natur-el best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Natur-el sells on Shopify, 100% of its catalogue in stock. The best seller is LANALICIOUS detergent for WOOL and SILK with lanolin 500 ml, at €14.95, followed by GLEENER Fabric Shaver for depilling wool clothing BLUE and HIRSCH NATUR wool Norwegian THIN socks PINE 156 19.
#1LANALICIOUS detergent for WOOL and SILK with lanolin 500 mlNatur-el€14.95In stock
#2GLEENER Fabric Shaver for depilling wool clothing BLUENatur-el€21.95In stock
#3HIRSCH NATUR wool Norwegian THIN socks PINE 156 19Natur-el€15.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Natur-el in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 28% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$134.35
- Currency
- EUR
04 · Ads
Natur-el ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Natur-el runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2023 (image, text, video).
Natur-el - Eerlijke en duurzame mode RotterdamNatur-el30 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Natur-elverified
Text ad20 Oct 2026Natur-elverified
Text ad19 Oct 2026Natur-elverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Natur-el influencers
The creators who tag @natur_el.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @natur_el.nl on Instagram, led by Jan Smits | Whisky Content Creator (144k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJan Smits | Whisky Content Creator@dalwinnie8 · 🇬🇧 GB | Food cooking nutrition Creator | 144k | 0.4% | 1 | Tagged @natur_el.nl |
06 · Competitors according to Gravity
Natur-el competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Natur-el among Clothing brands in the Netherlands. The closest is Psycho Bunny, then Artclub and Friends, Dockers, Sacoor Brothers, alwaysdowhatyoushoulddo.com, PORTOBELLO'S.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Psycho Bunnypsychobunny.jp | |||||||
| Artclub and Friendsartclubandfriends.com | |||||||
| Dockersdockers.pe | |||||||
| Sacoor Brothersae.sacoorbrothers.com | |||||||
| alwaysdowhatyoushoulddo.comalwaysdowhatyoushoulddo.com | |||||||
| PORTOBELLO'Sportobellos.gr |
07 · Company
Who is behind Natur-el?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Natur-el is a company based in Netherlands, founded in 2006 according to LinkedIn, on a domain registered in June 2005. It employs about 2 people.
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2006, per LinkedIn
- Domain registered
- 24 Jun 2005
- Employees
- 2 on LinkedIn
- Own store
- natur-el.nl · Shopify · EUR
08 · What people ask about Natur-el
What people ask Google about Natur-el.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Natur-el a legit company?
According to Gravity by Benchr, Natur-el is a brand based in the Netherlands: its website has existed since June 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 6,584 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Natur-el?
Customers rate Natur-el 4.8 out of 5 on Trustpilot over 138 reviews, 95 of them in the last twelve months: 93% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Natur-el sell?
Natur-el is a sustainable fashion retailer offering a complete wardrobe with a focus on wool and silk underwear, particularly from Engel Natur. They provide women's clothing including shirts, tops, dresses, skirts, and various wool/silk garments. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Natur-el expensive?
Natur-el's best seller, LANALICIOUS detergent for WOOL and SILK with lanolin 500 ml, sells €14.95 on natur-el.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check natur-el.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Natur-el have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Natur-el advertises on Facebook and Instagram and on Google, where its offers often run. Check natur-el.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Natur-el?
Natur-el sells on its own website, natur-el.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Natur-el?
Gravity by Benchr records a company based in Netherlands, founded in 2006 according to LinkedIn, on a domain registered in 2005, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Natur-el doing well?
Yes. Gravity by Benchr estimates about 37,800 visits to natur-el.nl in September 2026, up 49% in a month and up 113% over three months. Natur-el ranks #371 of 4,523 Clothing brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Natur-el use?
Gravity by Benchr identifies natur-el.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Natur-el's ad budget?
Gravity by Benchr does not publish a spend figure for Natur-el on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the Netherlands?
Among Clothing brands in the Netherlands in the Gravity by Benchr index, Natur-el ranks #371 of 4,523 by estimated traffic. Its closest competitors on the same market are Psycho Bunny, Artclub and Friends, Dockers, Sacoor Brothers and alwaysdowhatyoushoulddo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natur-el.