Brand page · Food Items
Natural Grocers: 490K visits a month, 59 active Meta ads.
Natural Grocers — Natural Grocers by Vitamin Cottage is a neighborhood grocery store chain that sells natural and organic groceries, supplements, body care, and household products, along with providing free health and nutrition education. In September 2026 naturalgrocers.com drew an estimated 490K visits, down 1% on the month before. It ranks #32 of 20,419 Food Items brands and holds a 2.7 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Natural Grocers by Vitamin Cottage is a neighborhood grocery store chain that sells natural and organic groceries, supplements, body care, and household products, along with providing free health and nutrition education.
01 · Traffic
How much traffic Natural Grocers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Natural Grocers drew an estimated 490K visits in September 2026, down 1% on the month before and up 19% over three months.
- Worldwide#25,235of 4.5M sites · Top 1%
- In United States#8,233of 1.2M sites · Top 1%
- Food Items, worldwide#573of 260,714 brands · Top 1%
- Food Items, United States#32of 20,419 brands · Top 1%
490K
estimated visits in September
1 mo ▼ −1.3%4 mo ▲ +19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Natural Grocers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Natural Grocers holds 2.7 out of 5 on Trustpilot over 62 reviews, 19 of them in the last twelve months: 26% of customers give five stars and 47% one star. That volume places Natural Grocers in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Organic Shop Health Food Store Organic Food Store Grocery Store Natural Foods Store
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Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Natural Grocers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Natural Grocers's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Natural Grocers in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Natural Grocers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Natural Grocers runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (text).
Natural Grocers®Natural Grocers6 Oct 2026image
Natural Grocers®Natural Grocers6 Oct 2026video
Natural Grocers®Natural Grocers6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
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05 · Influencers
Who talks about Natural Grocers.
The creators who tag @naturalgrocers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naturalgrocers on Instagram, led by Pip's Heirloom Snacks (38.9K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPip's Heirloom Snacks@pipsnacks · 🇺🇸 US | Food cooking nutrition Creator | 38.9K | 0.8% | 8 | Tagged @naturalgrocers |
06 · Competitors according to Gravity
Who Natural Grocers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Natural Grocers among Food Items brands. The closest is Erewhon, then Mother's Market, Sprouts Farmers Market, Alnatura, biomarkt.de, Whole Foods Market.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Erewhonerewhon.com | |||||||
| Mother's Marketmothersmarket.com | |||||||
| Sprouts Farmers Marketsprouts.com | |||||||
| Alnaturaalnatura.de | |||||||
| biomarkt.debiomarkt.de | |||||||
| Whole Foods Marketwholefoods.com |
07 · Company
The company behind Natural Grocers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Natural Grocers is an e-commerce brand, founded in 1955 according to LinkedIn, on a domain registered in September 2001. It employs about 1,948 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1955, per LinkedIn
- Domain registered
- 25 Sept 2001
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 1,948 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturalgrocers.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Natural Grocers
What people ask Google about Natural Grocers.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Natural Grocers legit?
According to Gravity by Benchr, Natural Grocers is a brand: its website has existed since September 2001, it employs 1,948 people on LinkedIn, it has 101,308 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Natural Grocers reviews: is it worth it?
Customers rate Natural Grocers 2.7 out of 5 on Trustpilot over 62 reviews, 19 of them in the last twelve months: 26% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Natural Grocers?
Natural Grocers by Vitamin Cottage is a neighborhood grocery store chain that sells natural and organic groceries, supplements, body care, and household products, along with providing free health and nutrition education. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Natural Grocers have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Natural Grocers advertises on Facebook and Instagram and on Google, where its offers often run. Check naturalgrocers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Natural Grocers?
Gravity by Benchr records a company, founded in 1955 according to LinkedIn, on a domain registered in 2001, with 1,948 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Natural Grocers growing?
Yes. Gravity by Benchr estimates about 490,300 visits to naturalgrocers.com in September 2026, down 1% in a month and up 19% over three months. Natural Grocers ranks #32 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Natural Grocers spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Natural Grocers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Natural Grocers ranks #32 of 20,419 by estimated traffic. Its closest competitors on the same market are Erewhon, Mother's Market, Sprouts Farmers Market, Alnatura, biomarkt.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natural Grocers.