- Gravity
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- Natural Heroes
Brand page · Personal Care · Netherlands
Natural Heroes: 184k visits a month, 33 active Meta ads, Gravity score 583.
Natural Heroes — Natural Heroes is a social enterprise that sells DIY beauty products for skin and haircare made from natural, vegan, and plastic-free ingredients. In September 2026 naturalheroes.nl drew an estimated 184k visits, up 18% on the month before. It ranks #29 of 2,136 Personal Care brands in Netherlands and holds a 3.7 Trustpilot rating over 49 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Personal Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Natural Heroes is a social enterprise that sells DIY beauty products for skin and haircare made from natural, vegan, and plastic-free ingredients.
01 · Traffic
How much traffic Natural Heroes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Natural Heroes drew an estimated 184k visits in September 2026, up 18% on the month before and up 46% over three months.
- Worldwide#56,229of 4.5m sites · Top 5%
- In Netherlands#743of 78.6k sites · Top 1%
- Personal Care, worldwide#2,595of 215,119 brands · Top 5%
- Personal Care, Netherlands#29of 2,136 brands · Top 5%
184k
estimated visits in September
1 mo ▲ +18.2%4 mo ▲ +45.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Natural Heroes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Natural Heroes holds 3.7 out of 5 on Trustpilot over 49 reviews, 14 of them in the last twelve months: 65% of customers give five stars and 18% one star. That volume places Natural Heroes in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Natural Heroes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Natural Heroes sells on Shopify, 97% of its catalogue in stock. The best seller is Castor Oil (Organic & Cold-pressed), at €6.50–€129.99, followed by Shea Butter (Organic & Unrefined) and Witch Hazel (Alcohol-free).
#1Castor Oil (Organic & Cold-pressed)Natural Heroes€6.50–€129.99In stock
#2Shea Butter (Organic & Unrefined)Natural Heroes€5.99–€199.99In stock
Witch Hazel (Alcohol-free)Natural Heroes€6.29–€15.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Natural Heroes in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 47% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$14.55
- Currency
- EUR
04 · Ads
What Natural Heroes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Natural Heroes runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
All Purpose Balm Zelf maken met MalouNatural Heroes6 Oct 2026video
No BS DeodorantNatural Heroes4 Oct 2026image
🌹 DIY Roosgeurige DagcrèmeNatural Heroes4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Natural Heroes B.V.verified
Video ad20 Oct 2026Natural Heroes B.V.verified
Text ad20 Oct 2026Natural Heroes B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Natural Heroes.
The creators who tag @naturalheroes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naturalheroes on Instagram, led by Dina Nentjes (14.1k followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDina Nentjes@dinanentjes · 🇳🇱 NL | Beauty cosmetics skincare Creator | 14.1k | 3.6% | 1 | Tagged @naturalheroes |
06 · Competitors according to Gravity
Who Natural Heroes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Natural Heroes among Personal Care brands in Netherlands. The closest is MakingCosmetics, then Shay and Company, Natural Bulk Supplies, Soaper's, Shoprythm, aroma-zone.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MakingCosmeticsmakingcosmetics.com | |||||||
| Shay and Companyshayandcompany.com | |||||||
| Natural Bulk Suppliesnaturalbulksupplies.com | |||||||
| Soaper'ssoaperschoice.com | |||||||
| Shoprythmshoprythm.com | |||||||
| aroma-zone.comaroma-zone.com |
07 · Company
The company behind Natural Heroes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Natural Heroes is a company based in Netherlands, founded in 2016 according to LinkedIn, on a domain registered in June 2013. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2016, per LinkedIn
- Domain registered
- 29 Jun 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturalheroes.nl · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Natural Heroes
What people ask Google about Natural Heroes.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Natural Heroes legit?
According to Gravity by Benchr, Natural Heroes is a brand based in Netherlands: its website has existed since June 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 47,711 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Natural Heroes reviews
Customers rate Natural Heroes 3.7 out of 5 on Trustpilot over 49 reviews, 14 of them in the last twelve months: 65% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Natural Heroes sell?
Natural Heroes is a social enterprise that sells DIY beauty products for skin and haircare made from natural, vegan, and plastic-free ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Natural Heroes cost?
Natural Heroes' best seller, Castor Oil (Organic & Cold-pressed), sells from €6.50 to €129.99 on naturalheroes.nl. 97% of the catalogue is in stock. Gravity does not track prices daily: check naturalheroes.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Natural Heroes promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Natural Heroes advertises on Facebook and Instagram and on Google, where its offers often run. Check naturalheroes.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Natural Heroes?
Natural Heroes sells on its own website, naturalheroes.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Natural Heroes?
Gravity by Benchr records a company based in Netherlands, founded in 2016 according to LinkedIn, on a domain registered in 2013, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Natural Heroes growing?
Yes. Gravity by Benchr estimates about 183,700 visits to naturalheroes.nl in September 2026, up 18% in a month and up 46% over three months. Natural Heroes ranks #29 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Natural Heroes use?
Gravity by Benchr identifies naturalheroes.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Natural Heroes' ad budget?
Gravity by Benchr does not publish a spend figure for Natural Heroes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Natural Heroes ranks #29 of 2,136 by estimated traffic. Its closest competitors on the same market are MakingCosmetics, Shay and Company, Natural Bulk Supplies, Soaper's and Shoprythm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natural Heroes.