Brand page · Beds & Accessories · United Kingdom
Naturalmat: 75.1K visits a month, 68 active Meta ads, Gravity score 725.
Naturalmat — Naturalmat is a company that manufactures organic, natural and sustainable mattresses, beds, bedding and bed linen handmade in Devon. In September 2026 naturalmat.co.uk drew an estimated 75.1K visits, up 24% on the month before. It ranks #17 of 592 Beds & Accessories brands in United Kingdom and holds a 3.3 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Beds & Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Naturalmat is a company that manufactures organic, natural and sustainable mattresses, beds, bedding and bed linen handmade in Devon.
01 · Traffic
How much traffic Naturalmat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Naturalmat drew an estimated 75.1K visits in September 2026, up 24% on the month before and up 16% over three months.
- Worldwide#119,902of 4.5M sites · Top 5%
- In United Kingdom#6,250of 192K sites · Top 5%
- Beds & Accessories, worldwide#417of 14,534 brands · Top 5%
- Beds & Accessories, United Kingdom#17of 592 brands · Top 5%
75.1K
estimated visits in September
1 mo ▲ +24.1%4 mo ▲ +16.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Naturalmat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Naturalmat holds 3.3 out of 5 on Trustpilot over 26 reviews, 9 of them in the last twelve months: 58% of customers give five stars and 27% one star. That volume places Naturalmat in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Naturalmat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Naturalmat sells on Shopify, 100% of its catalogue in stock. The best seller is Organic Waterproof Children's Mattress Protector, at £12.95–£82.00, followed by Washable Wool Mattress Protector and The Superb Mattress.
#1Organic Waterproof Children's Mattress ProtectorNaturalmat£12.95–£82.00In stock
#2Washable Wool Mattress ProtectorNaturalmat£90.00–£168.00In stock
#3The Superb MattressNaturalmat£1,510.00–£3,235.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Naturalmat in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 8% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$2,620.68
- Currency
- GBP
04 · Ads
What Naturalmat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Naturalmat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Natural, Handcrafted DuvetsNaturalmat7 Oct 2026image
Organic Handcrafted Bed LinenNaturalmat7 Oct 2026image
Handcrafted in DevonNaturalmat7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Natural Mat Co Limitedverified
Text ad20 Oct 2026The Natural Mat Co Limitedverified
Text ad20 Oct 2026The Natural Mat Co Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Naturalmat.
The creators who tag @naturalmatuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naturalmatuk on Instagram, led by Hanna - Our HEBE Home (75K followers, 15.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHanna - Our HEBE Home@ourhebehome · 🇬🇧 GB | Decoration garden diy Creator | 75K | 15.1% | 3 | Tagged @naturalmatuk |
06 · Competitors according to Gravity
Who Naturalmat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Naturalmat among Beds & Accessories brands in United Kingdom. The closest is The Alter Ego Bed Company, then The Sleep Co, British Beds Direct®, TV Bed Store, Elliots Beds, The Oak Bed Workshop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Alter Ego Bed Companyalteregobeds.com | |||||||
| The Sleep Cothesleepco.com | |||||||
| British Beds Direct®britishbedsdirect.co.uk | |||||||
| TV Bed Storetvbedstore.co.uk | |||||||
| Elliots Bedselliotsbeds.co.uk | |||||||
| The Oak Bed Workshopoakbeds.co.uk |
07 · Company
The company behind Naturalmat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Naturalmat is a company based in Topsham, Exeter, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in November 2002. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Topsham, Exeter
- Founded
- 1999, per LinkedIn
- Domain registered
- 11 Nov 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturalmat.co.uk · Shopify · GBP
- Catalogue
- 244 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Naturalmat
What people ask Google about Naturalmat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Naturalmat legit?
According to Gravity by Benchr, Naturalmat is a brand based in Topsham, Exeter, United Kingdom: its website has existed since November 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 46,380 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Naturalmat reviews
Customers rate Naturalmat 3.3 out of 5 on Trustpilot over 26 reviews, 9 of them in the last twelve months: 58% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Naturalmat sell?
Naturalmat is a company that manufactures organic, natural and sustainable mattresses, beds, bedding and bed linen handmade in Devon. Gravity by Benchr classifies it under Beds & Accessories, with Arts & Crafts making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Naturalmat cost?
Naturalmat's best seller, Organic Waterproof Children's Mattress Protector, sells from £12.95 to £82.00 on naturalmat.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check naturalmat.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Naturalmat discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Naturalmat advertises on Facebook and Instagram and on Google, where its offers often run. Check naturalmat.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Naturalmat?
Naturalmat sells on its own website, naturalmat.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Naturalmat?
Gravity by Benchr records a company based in Topsham, Exeter, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 2002, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Naturalmat growing?
Yes. Gravity by Benchr estimates about 75,100 visits to naturalmat.co.uk in September 2026, up 24% in a month and up 16% over three months. Naturalmat ranks #17 of 592 Beds & Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Naturalmat use?
Gravity by Benchr identifies naturalmat.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Naturalmat's ad budget?
Gravity by Benchr does not publish a spend figure for Naturalmat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in United Kingdom?
Among Beds & Accessories brands in United Kingdom in the Gravity by Benchr index, Naturalmat ranks #17 of 592 by estimated traffic. Its closest competitors on the same market are The Alter Ego Bed Company, The Sleep Co, British Beds Direct®, TV Bed Store, Elliots Beds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Naturalmat.