Brand page · Beds & Accessories · United Kingdom
The Sleep Co: 38.3K visits a month, 205 active Meta ads, Gravity score 622.
The Sleep Co — The Sleep Co is a British company that designs and sells handcrafted beds, mattresses, and furniture including bed frames, headboards, and sofa beds. In September 2026 thesleepco.com drew an estimated 38.3K visits, down 28% on the month before. It ranks #43 of 592 Beds & Accessories brands in United Kingdom and holds a 4.3 Trustpilot rating over 73 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Beds & Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Sleep Co is a British company that designs and sells handcrafted beds, mattresses, and furniture including bed frames, headboards, and sofa beds.
01 · Traffic
How much traffic The Sleep Co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Sleep Co drew an estimated 38.3K visits in September 2026, down 28% on the month before and up 116% over three months.
- Worldwide#213,682of 4.5M sites · Top 5%
- In United Kingdom#11,171of 192K sites · Top 10%
- Beds & Accessories, worldwide#785of 14,534 brands · Top 10%
- Beds & Accessories, United Kingdom#43of 592 brands · Top 10%
38.3K
estimated visits in September
1 mo ▼ −28.0%4 mo ▲ +116.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Sleep Co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Sleep Co holds 4.3 out of 5 on Trustpilot over 73 reviews, 22 of them in the last twelve months: 90% of customers give five stars and 8% one star. That volume places The Sleep Co in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Sleep Co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Sleep Co sells on Shopify, 100% of its catalogue in stock. The best seller is Fabric Samples, at £0.50, followed by Oxy 5'0 King Storage Bed Aston Sage Quick Ship and Cambridgeshire.
#1Fabric SamplesThe Sleep Co£0.50In stock
#3Oxy 5'0 King Storage Bed Aston Sage Quick ShipThe Sleep Co£1,099.00In stock
CambridgeshireThe Sleep Co£1,199.00–£2,749.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Sleep Co in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 45% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,692.85
- Currency
- GBP
04 · Ads
What The Sleep Co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Sleep Co runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2025 (image, text, video).
Fix Your Guest RoomThe Sleep Co Store5 Oct 2026image
DarlingThe Sleep Co Store5 Oct 2026image
Handcrafted in Britain using natural fibresThe Sleep Co Store4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026MIBED LIMITEDverified
Text ad21 Oct 2026MIBED LIMITEDverified
Text ad21 Oct 2026MIBED LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Sleep Co.
The creators who tag @thesleep__co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Sleep Co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Sleep Co among Beds & Accessories brands in United Kingdom. The closest is Naturalmat, then TV Bed Store, TV Bed, The Oak Bed Store, Reinforced Beds, Webb Daniels Living.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naturalmatnaturalmat.co.uk | |||||||
| TV Bed Storetvbedstore.co.uk | |||||||
| TV Bedtvbed.co.uk | |||||||
| The Oak Bed Storetheoakbedstore.co.uk | |||||||
| Reinforced Bedsreinforcedbeds.co.uk | |||||||
| Webb Daniels Livingwebbdaniels.com |
07 · Company
The company behind The Sleep Co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Sleep Co is a company based in Dudley, United Kingdom, on a domain registered in March 2009. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Dudley
- Founded
- Data not available
- Domain registered
- 13 Mar 2009
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thesleepco.com · Shopify · GBP
- Catalogue
- 45 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Sleep Co
What people ask Google about The Sleep Co.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Sleep Co legit?
According to Gravity by Benchr, The Sleep Co is a brand based in Dudley, United Kingdom: its website has existed since March 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 6,088 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Sleep Co reviews: is it worth it?
Customers rate The Sleep Co 4.3 out of 5 on Trustpilot over 73 reviews, 22 of them in the last twelve months: 90% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Sleep Co sell?
The Sleep Co is a British company that designs and sells handcrafted beds, mattresses, and furniture including bed frames, headboards, and sofa beds. Gravity by Benchr classifies it under Beds & Accessories, with Beds & Bed Frames making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Sleep Co cost?
The Sleep Co's best seller, Fabric Samples, sells £0.50 on thesleepco.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thesleepco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Sleep Co promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Sleep Co advertises on Facebook and Instagram and on Google, where its offers often run. Check thesleepco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Sleep Co?
The Sleep Co sells on its own website, thesleepco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Sleep Co?
Gravity by Benchr records a company based in Dudley, United Kingdom, whose domain was registered in 2009, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Sleep Co doing well?
Yes. Gravity by Benchr estimates about 38,300 visits to thesleepco.com in September 2026, down 28% in a month and up 116% over three months. The Sleep Co ranks #43 of 592 Beds & Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Sleep Co use?
Gravity by Benchr identifies thesleepco.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Sleep Co's ad budget?
Gravity by Benchr does not publish a spend figure for The Sleep Co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in United Kingdom?
Among Beds & Accessories brands in United Kingdom in the Gravity by Benchr index, The Sleep Co ranks #43 of 592 by estimated traffic. Its closest competitors on the same market are Naturalmat, TV Bed Store, TV Bed, The Oak Bed Store, Reinforced Beds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Sleep Co.