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  5. Nature's Bounty

Brand page · Health Care

Nature's Bounty Top 5% worldwide Top 5% in Health Care
naturesbounty.com· Shopify·Since 1999

Nature's Bounty traffic, ads & competitors 93.8k visits a month, 87 active Meta ads.

Nature's Bounty — Nature's Bounty is a brand that sells vitamins, supplements, minerals, herbs, and specialty products to support overall health and wellness needs. In September 2026 naturesbounty.com drew an estimated 93.8k visits, up 11% on the month before. It ranks #478 of 12,108 Health Care brands and holds a 2.1 Trustpilot rating over 10 reviews.

naturesbounty.com@naturesbounty 101kFacebookTrustpilot 2.1Meta Ad Library 87

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
93.8k
+11% vs. August 2026
Instagram followers
101k
322 posts · @naturesbounty
Trustpilot
2.1
10 reviews · 3 in 12 months
Meta ads
87
active
Products
93%
in stock
Rank in the United States
#478
of 12,108 in Health Care
LinkedIn
—
Data not available
Earned media value
€1.9k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Nature's Bounty is a brand that sells vitamins, supplements, minerals, herbs, and specialty products to support overall health and wellness needs.

01 · Traffic

Nature's Bounty website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nature's Bounty drew an estimated 93.8k visits in September 2026, up 11% on the month before and down 1% over three months.

  • Worldwide#98,970of 4.5m sites · Top 5%
  • In United States#32,349of 1.2m sites · Top 5%
  • Health Care, worldwide#2,479of 105,715 brands · Top 5%
  • Health Care, United States#478of 12,108 brands · Top 5%
Monthly visitssource Sept 2026

93.8k

estimated visits in September

1 mo ▲ +10.9%4 mo ▼ −1.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Nature's Bounty reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nature's Bounty holds 2.1 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 20% of customers give five stars and 70% one star.

Trustpilotread 20 Oct 2026
2.1TrustScore · 10 reviews · 3 in 12 months
5 ★20%
4 ★10%
3 ★0%
2 ★0%
1 ★70%

Fitness and Nutrition Service Vitamin and Supplements Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Nature's Bounty best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Nature's Bounty's catalogue yet.

ProductsCatalogue read Oct 2026

Data not available

Catalogue mixOct 2026
Fitness & Nutrition19%
Laundry Appliances1%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care99%
Household Appliances1%

The dominant category places Nature's Bounty in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
93%
Upper price quartile
Data not available
Currency
USD

05 · Influencers

Nature's Bounty influencers

The creators who tag @naturesbounty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @naturesbounty on Instagram, led by Team Coco Podcasts (298k followers, 0.9% engagement).

Influencersaccounts tagging @naturesbounty · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTeam Coco Podcasts@teamcocopodcasts · 🇺🇸 USCinema series pop culture Creator298k0.9%2Tagged @naturesbounty
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Nature's Bounty competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nature's Bounty among Health Care brands. The closest is Force Factor, then Eu Natural, Nuture, Nutriage, WellJoy®, Liva CZ.

CompetitorsHealth Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Force Factorforcefactor.com
Eu Naturaleunatural.com
Nuturenuture.com.br
Nutriagenutriage.com.br
WellJoy®welljoy.com
Liva CZdrinkliva.cz
Competitors Gravity finds for Nature's Bounty. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nature's Bounty with Force Factor

07 · Company

Who is behind Nature's Bounty?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nature's Bounty is an e-commerce brand, on a domain registered in March 1999.

Legal entityGravity index, Sept 2026
Domain registered
1 Mar 1999
DistributionGravity index, Sept 2026
Own store
naturesbounty.com · Shopify · USD
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nature's Bounty

What people ask Google about Nature's Bounty.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nature's Bounty a legit company?

According to Gravity by Benchr, Nature's Bounty is a brand: its website has existed since March 1999, it sells on a Shopify store, it has 101,007 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Nature's Bounty reviews

Customers rate Nature's Bounty 2.1 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 20% give five stars, 70% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Nature's Bounty sell?

Nature's Bounty is a brand that sells vitamins, supplements, minerals, herbs, and specialty products to support overall health and wellness needs. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Does Nature's Bounty have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nature's Bounty advertises on Facebook and Instagram, where its offers often run. Check naturesbounty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Nature's Bounty?

Nature's Bounty sells on its own website, naturesbounty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Nature's Bounty?

Gravity by Benchr records a company, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Nature's Bounty doing well?

Not at the moment. Gravity by Benchr estimates about 93,800 visits to naturesbounty.com in September 2026, up 11% in a month and down 1% over three months. Nature's Bounty ranks #478 of 12,108 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nature's Bounty use?

Gravity by Benchr identifies naturesbounty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.

How much does Nature's Bounty spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nature's Bounty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands?

Among Health Care brands in the Gravity by Benchr index, Nature's Bounty ranks #478 of 12,108 by estimated traffic. Its closest competitors on the same market are Force Factor, Eu Natural, Nuture, Nutriage and WellJoy®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nature's Bounty.