Brand page · Food Items · United States
Nature traffic, ads & competitors 102k visits a month, 11 active Meta ads, Gravity score 450.
Nature — Nature's Path is a Canadian organic food producer that sells organic cereals, granolas, oatmeal, waffles, and breakfast foods. The company is family-owned and operates as North America's largest independent organic breakfast company. In September 2026 naturespath.com drew an estimated 102k visits, down 9% on the month before. It ranks #243 of 20,419 Food Items brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Food Items brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nature's Path is a Canadian organic food producer that sells organic cereals, granolas, oatmeal, waffles, and breakfast foods. The company is family-owned and operates as North America's largest independent organic breakfast company.
01 · Traffic
Nature website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nature drew an estimated 102k visits in September 2026, down 9% on the month before and down 16% over three months.
- Worldwide#92,350of 4.5m sites · Top 5%
- In United States#30,257of 1.2m sites · Top 5%
- Food Items, worldwide#2,359of 260,714 brands · Top 1%
- Food Items, United States#243of 20,419 brands · Top 5%
102k
estimated visits in September
1 mo ▼ −8.9%4 mo ▼ −16.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nature reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nature holds 2.5 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Food Manufacturer Organic Farm Organic Food Store Natural Foods Store Food Producer Health Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nature best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nature sells on Shopify, 88% of its catalogue in stock. The best seller is Nature's Path Organic Heritage Flakes® Cereal, at US$5.50–US$59.99, followed by Nature's Path Organic Smart Bran Cereal and Nature's Path Organic Mesa Sunrise Gluten Free Cereal.
#1Nature's Path Organic Heritage Flakes® CerealNatureUS$5.50–US$59.99In stock
#2Nature's Path Organic Smart Bran CerealNatureUS$5.50–US$59.99In stock
#3Nature's Path Organic Mesa Sunrise Gluten Free CerealNatureUS$4.58–US$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nature in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 92% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$9.16
- Currency
- USD
04 · Ads
Nature ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nature runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
Delicious Organic CerealNature's Path Organic16 Sept 2026video
Always Organic, Gluten FreeNature's Path Organic14 Sept 2026video
What’s better than that delicious crunch of peanut butter? 🐼 A cereal that does a world of good by helping protect panda habitats.Nature's Path Organic12 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad1 Oct 2026Nature's Path Foods, Inc.verified
Text ad30 Sept 2026Nature's Path Foods, Inc.verified
Text ad30 Sept 2026Nature's Path Foods, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nature influencers
The creators who tag @naturespathorganic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naturespathorganic on Instagram, led by Love Child Organics | Organic food & snacks (27k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLove Child Organics | Organic food & snacks@lovechildorganics · 🇨🇦 CA | Food cooking nutrition Creator | 27k | 0.1% | 1 | Tagged @naturespathorganic |
06 · Competitors according to Gravity
Nature competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nature among Food Items brands in the United States. The closest is purelyelizabeth, then Seven Sundays, Lotus Foods, Michele's Granola, Lovebird Cereal, HomestatFarm.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| purelyelizabethpurelyelizabeth.com | |||||||
| Seven Sundayssevensundays.com | |||||||
| Lotus Foodslotusfoods.com | |||||||
| Michele's Granolamichelesgranola.com | |||||||
| Lovebird Cereallovebirdfoods.com | |||||||
| HomestatFarmhomestatfarm.com |
07 · Company
Who is behind Nature?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nature is a company based in Westwood Hills, United States, founded in 1985 according to LinkedIn, on a domain registered in January 1999. It employs about 494 people.
- Entity country
- 🇺🇸 United States · Westwood Hills
- Founded
- 1985, per LinkedIn
- Domain registered
- 20 Jan 1999
- Status
- Operating
- Employees
- 494 on LinkedIn
- Own store
- naturespath.com · Shopify · USD
- Catalogue
- 72 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nature
What people ask Google about Nature.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nature a legit company?
According to Gravity by Benchr, Nature is a brand based in Westwood Hills, United States: its website has existed since January 1999, it sells on a Shopify store, it employs 494 people on LinkedIn, it has 70,648 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Nature sell?
Nature's Path is a Canadian organic food producer that sells organic cereals, granolas, oatmeal, waffles, and breakfast foods. The company is family-owned and operates as North America's largest independent organic breakfast company. Gravity by Benchr classifies it under Food Items, with Grains, Rice & Cereal making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nature cost?
Nature's best seller, Nature's Path Organic Heritage Flakes® Cereal, sells from US$5.50 to US$59.99 on naturespath.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check naturespath.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Nature promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nature advertises on Facebook and Instagram and on Google, where its offers often run. Check naturespath.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nature?
Nature sells on its own website, naturespath.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nature?
Gravity by Benchr records a company based in Westwood Hills, United States, founded in 1985 according to LinkedIn, on a domain registered in 1999, with 494 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nature growing?
Not at the moment. Gravity by Benchr estimates about 101,800 visits to naturespath.com in September 2026, down 9% in a month and down 16% over three months. Nature ranks #243 of 20,419 Food Items brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nature use?
Gravity by Benchr identifies naturespath.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nature spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nature on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United States?
Among Food Items brands in the United States in the Gravity by Benchr index, Nature ranks #243 of 20,419 by estimated traffic. Its closest competitors on the same market are purelyelizabeth, Seven Sundays, Lotus Foods, Michele's Granola and Lovebird Cereal. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nature.