Brand page · Clothing Accessories · Italy
NAU!: 59.1k visits a month, 6 active Meta ads, Gravity score 632.
NAU! — NAU! is an Italian eyewear brand that sells glasses, sunglasses, and contact lenses for women, men, and juniors, with a focus on design, quality, comfort, and environmental sustainability. In September 2026 nau.it drew an estimated 59.1k visits, down 38% on the month before. It ranks #36 of 1,465 Clothing Accessories brands in Italy and holds a 4.1 Trustpilot rating over 5,378 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 40 peers: Clothing Accessories brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NAU! is an Italian eyewear brand that sells glasses, sunglasses, and contact lenses for women, men, and juniors, with a focus on design, quality, comfort, and environmental sustainability.
01 · Traffic
How much traffic NAU! gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NAU! drew an estimated 59.1k visits in September 2026, down 38% on the month before and down 14% over three months.
- Worldwide#147,225of 4.5m sites · Top 5%
- In Italy#3,486of 138k sites · Top 5%
- Clothing Accessories, worldwide#1,959of 85,207 brands · Top 5%
- Clothing Accessories, Italy#36of 1,465 brands · Top 5%
59.1k
estimated visits in September
1 mo ▼ −38.2%4 mo ▼ −14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NAU!.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NAU! holds 4.1 out of 5 on Trustpilot over 5,378 reviews, 841 of them in the last twelve months: 68% of customers give five stars and 16% one star. That volume places NAU! in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, NAU! scores 4.8 over 11 reviews.
Glasses Store Fashion Accessories Store Contact Lenses Supplier Optical Wholesaler Optometrist Optician
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NAU! sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NAU!'s catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places NAU! in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What NAU! is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NAU! runs Meta ads on Facebook, Instagram.
NAUNAU2 Oct 2026image
NAU! - Occhiali ricchi di colore e designNAU2 Oct 2026image
NAUNAU28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about NAU!.
The creators who tag @naueyewear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naueyewear on Instagram, led by Rebecca Guarguaglini (10.8k followers, 28.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRebecca Guarguaglini@rebecca_guarguaglini · 🇮🇹 IT | Automotive mobility Creator | 10.8k | 28.9% | 2 | Tagged @naueyewear |
06 · Competitors according to Gravity
Who NAU! competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NAU! among Clothing Accessories brands in Italy. The closest is hmkeyewear.com, then fournines.co.jp, Visão de Todos, lindberg.com, 偏光レンズ・偏光サングラスのTALEX(タレックス), Odette Lunettes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hmkeyewear.comhmkeyewear.com | |||||||
| fournines.co.jpfournines.co.jp | |||||||
| Visão de Todosvisaodetodos.com.br | |||||||
| lindberg.comlindberg.com | |||||||
| 偏光レンズ・偏光サングラスのTALEX(タレックス)talex.co.jp | |||||||
| Odette Lunettesodettelunettes.com |
07 · Company
The company behind NAU!.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NAU! is a company based in Italy, founded in 2005 according to LinkedIn. It employs about 450 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 450 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nau.it · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NAU!
What people ask Google about NAU!.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NAU! a legit company?
According to Gravity by Benchr, NAU! is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 450 people on LinkedIn, it has 36,356 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NAU! reviews
Customers rate NAU! 4.1 out of 5 on Trustpilot over 5,378 reviews, 841 of them in the last twelve months: 68% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, NAU! scores 4.8 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NAU! known for?
NAU! is an Italian eyewear brand that sells glasses, sunglasses, and contact lenses for women, men, and juniors, with a focus on design, quality, comfort, and environmental sustainability. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
NAU! promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NAU! advertises on Facebook and Instagram, where its offers often run. Check nau.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NAU!?
NAU! sells on its own website, nau.it, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NAU!?
Gravity by Benchr records a company based in Italy, founded in 2005 according to LinkedIn, with 450 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NAU! growing?
Not at the moment. Gravity by Benchr estimates about 59,100 visits to nau.it in September 2026, down 38% in a month and down 14% over three months. NAU! ranks #36 of 1,465 Clothing Accessories brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NAU! use?
Gravity by Benchr identifies nau.it as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is NAU!'s ad budget?
Gravity by Benchr does not publish a spend figure for NAU! on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Italy?
Among Clothing Accessories brands in Italy in the Gravity by Benchr index, NAU! ranks #36 of 1,465 by estimated traffic. Its closest competitors on the same market are hmkeyewear.com, fournines.co.jp, Visão de Todos, lindberg.com and 偏光レンズ・偏光サングラスのTALEX(タレックス). Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NAU!.