Brand page · Outdoor Recreation · United Kingdom
Naylors traffic, ads & competitors 76.7k visits a month, 9 active Meta ads, Gravity score 550.
Naylors — Naylors is a UK-based equestrian retailer that sells tack, saddlery, riding wear, country attire, and pet products. In September 2026 naylors.com drew an estimated 76.7k visits, down 23% on the month before. It ranks #120 of 3,414 Outdoor Recreation brands in the United Kingdom and holds a 4.6 Trustpilot rating over 3,106 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Naylors is a UK-based equestrian retailer that sells tack, saddlery, riding wear, country attire, and pet products.
01 · Traffic
Naylors website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Naylors drew an estimated 76.7k visits in September 2026, down 23% on the month before and down 25% over three months.
- Worldwide#117,815of 4.5m sites · Top 5%
- In United Kingdom#6,141of 192k sites · Top 5%
- Outdoor Recreation, worldwide#2,275of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#120of 3,414 brands · Top 5%
76.7k
estimated visits in September
1 mo ▼ −22.8%4 mo ▼ −25.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Naylors reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Naylors holds 4.6 out of 5 on Trustpilot over 3,106 reviews, 1,021 of them in the last twelve months: 93% of customers give five stars and 4% one star. That volume places Naylors in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Equestrian Store Pet Store Outdoor Clothing and Equipment Shop Clothing Store Horseback Riding Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Naylors best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Naylors sells on Shopify, 33% of its catalogue in stock. The best seller is Neve Waterproof Riding Aquarobe Black, at £69.00, followed by Tech Wash and TX.Direct 1 Litre Twin Pack and Neve Waterproof Riding Aquarobe Olive.
#1Neve Waterproof Riding Aquarobe BlackNaylors£69.00In stock
#2Tech Wash and TX.Direct 1 Litre Twin PackNaylors£26.00In stock
#3Neve Waterproof Riding Aquarobe OliveNaylors£69.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Naylors in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 16% of the catalogue
- In stock
- 33%
- Upper price quartile
- US$46.29
- Currency
- GBP
04 · Ads
Naylors ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Naylors runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Champion Adults CPX 3000 Riding Hat BlackNaylors14 Sept 2026image
Champion Adult Ti22 Body Protector BlackNaylors9 Sept 2026image
Whitaker Womens Pateley Jodhpurs BlackNaylors8 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Go Outdoors Retail LTDverified
Text ad20 Oct 2026Go Outdoors Retail LTDverified
Image ad20 Oct 2026Go Outdoors Retail LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Naylors influencers
The creators who tag @naylorsonline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naylorsonline on Instagram, led by Izzy | Honest Equestrian Creator 🐎 (86.5k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIzzy | Honest Equestrian Creator 🐎@canterring · 🇬🇧 GB | Pets nature Creator | 86.5k | 0.4% | 8 | Tagged @naylorsonline |
06 · Competitors according to Gravity
Naylors competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Naylors among Outdoor Recreation brands in the United Kingdom. The closest is R&R Country, then GS Equestrian, Online For Equine, Just Horse Riders, Eland Lodge, First Choice Horse Supplies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| R&R Countryrandrcountry.com | |||||||
| GS Equestriangsequestrian.co.uk | |||||||
| Online For Equineonlineforequine.co.uk | |||||||
| Just Horse Ridersjusthorseriders.co.uk | |||||||
| Eland Lodgeelandlodge.com | |||||||
| First Choice Horse Suppliesfirstchoicehorsesupplies.co.uk |
07 · Company
Who is behind Naylors?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Naylors is a company based in Bury Gtr. Manchester, United Kingdom, founded in 1965 according to LinkedIn, on a domain registered in December 2001. It employs about 67 people.
- Entity country
- 🇬🇧 United Kingdom · Bury Gtr. Manchester
- Founded
- 1965, per LinkedIn
- Domain registered
- 11 Dec 2001
- Status
- Operating
- Employees
- 67 on LinkedIn
- Own store
- naylors.com · Shopify · GBP
- Catalogue
- 2,746 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Naylors
What people ask Google about Naylors.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Naylors a legit company?
According to Gravity by Benchr, Naylors is a brand based in Bury Gtr. Manchester, United Kingdom: its website has existed since December 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 67 people on LinkedIn, it has 44,458 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Naylors?
Customers rate Naylors 4.6 out of 5 on Trustpilot over 3,106 reviews, 1,021 of them in the last twelve months: 93% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Naylors known for?
Naylors is a UK-based equestrian retailer that sells tack, saddlery, riding wear, country attire, and pet products. Gravity by Benchr classifies it under Outdoor Recreation, with Equestrian making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Naylors prices: how much is it?
Naylors' best seller, Neve Waterproof Riding Aquarobe Black, sells £69.00 on naylors.com. 33% of the catalogue is in stock. Gravity does not track prices daily: check naylors.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Naylors have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Naylors advertises on Facebook and Instagram and on Google, where its offers often run. Check naylors.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Naylors?
Naylors sells on its own website, naylors.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Naylors?
Gravity by Benchr records a company based in Bury Gtr. Manchester, United Kingdom, founded in 1965 according to LinkedIn, on a domain registered in 2001, with 67 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Naylors doing well?
Not at the moment. Gravity by Benchr estimates about 76,700 visits to naylors.com in September 2026, down 23% in a month and down 25% over three months. Naylors ranks #120 of 3,414 Outdoor Recreation brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Naylors use?
Gravity by Benchr identifies naylors.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Naylors' ad budget?
Gravity by Benchr does not publish a spend figure for Naylors on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the United Kingdom?
Among Outdoor Recreation brands in the United Kingdom in the Gravity by Benchr index, Naylors ranks #120 of 3,414 by estimated traffic. Its closest competitors on the same market are R&R Country, GS Equestrian, Online For Equine, Just Horse Riders and Eland Lodge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Naylors.