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- Nayo Smart
Brand page · Backpacks · Singapore
Nayo Smart traffic, ads & competitors 49k visits a month, 53 active Meta ads, Gravity score 514.
Nayo Smart — Nayo Smart is an innovative design company that creates comfortable backpacks with a minimalist aesthetic for everyday use and travel. In September 2026 nayosmart.com drew an estimated 49k visits, up 4% on the month before. It ranks #81 of 1,167 Backpacks brands in Singapore.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Backpacks brands in Singapore with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nayo Smart is an innovative design company that creates comfortable backpacks with a minimalist aesthetic for everyday use and travel.
01 · Traffic
Nayo Smart website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nayo Smart drew an estimated 49k visits in September 2026, up 4% on the month before and up 14% over three months.
- Worldwide#173,141of 4.5m sites · Top 5%
- In United States#55,405of 1.2m sites · Top 5%
- Backpacks, worldwide#338of 5,429 brands · Top 10%
- Backpacks, United States#81of 1,167 brands · Top 10%
49k
estimated visits in September
1 mo ▲ +4.2%4 mo ▲ +13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nayo Smart reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nayo Smart holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Bag Shop Bags and Luggage Store Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nayo Smart best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nayo Smart sells on Shopify, 100% of its catalogue in stock. The best seller is Herman HL1 Sling Bag, at SGD 124.00, followed by Herman Pro Half-Roll Top Backpack-Midnight Black and Urban UL1 Sling Bag.
#1Herman HL1 Sling BagNayo SmartSGD 124.00In stock
#2Herman Pro Half-Roll Top Backpack-Midnight BlackNayo SmartSGD 195.00–SGD 218.00In stock
#3Urban UL1 Sling BagNayo SmartSGD 92.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nayo Smart in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 68% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$152.32
- Currency
- SGD
04 · Ads
Nayo Smart ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nayo Smart runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (text).
Urban UL1 Sling Bag-WhiteNAYO SMART3 Oct 2026image
The Sling Bag That Completes Your FitNAYO SMART2 Oct 2026image
NAYO SMARTNAYO SMART30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CÔNG TY CỔ PHẦN SMARTFURNIverified
Text ad20 Oct 2026HU SUverified
Text ad8 Oct 2026Absolute Link Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nayo Smart influencers
The creators who tag @nayosmartofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nayosmartofficial on Instagram, led by Leon Götz - 𝐌𝐨𝐝𝐞𝐥 | 𝐓𝐫𝐚𝐯𝐞𝐥 | 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲 (35.7k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeon Götz - 𝐌𝐨𝐝𝐞𝐥 | 𝐓𝐫𝐚𝐯𝐞𝐥 | 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲@leongoetz_ · 🇱🇧 LB | Fashion style luxury Creator | 35.7k | 1.4% | 2 | Tagged @nayosmartofficial |
06 · Competitors according to Gravity
Nayo Smart competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nayo Smart among Backpacks brands in Singapore. The closest is xd-design.com.tr, then Mark Ryden, MARK RYDEN USA, Simetrica, Bange Egypt, Samsonite.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| xd-design.com.trxd-design.com.tr | |||||||
| Mark Rydenlojamarkrydenbrasil.com.br | |||||||
| MARK RYDEN USAmarkrydenusa.com | |||||||
| Simetricasimetricabags.com | |||||||
| Bange Egyptbange-eg.com | |||||||
| Samsonitecheckout.samsonite.com.ar |
07 · Company
Who is behind Nayo Smart?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nayo Smart is a company based in Singapore, Singapore, on a domain registered in February 2019.
- Entity country
- 🇸🇬 Singapore · Singapore
- Domain registered
- 14 Feb 2019
- Own store
- nayosmart.com · Shopify · USD
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nayo Smart
What people ask Google about Nayo Smart.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nayo Smart a legit company?
According to Gravity by Benchr, Nayo Smart is a brand based in Singapore, Singapore: its website has existed since February 2019, it sells on a Shopify store, it has 16,804 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Nayo Smart known for?
Nayo Smart is an innovative design company that creates comfortable backpacks with a minimalist aesthetic for everyday use and travel. Gravity by Benchr classifies it under Backpacks, with Laptop Backpacks making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nayo Smart prices: how much is it?
Nayo Smart's best seller, Herman HL1 Sling Bag, sells SGD 124.00 on nayosmart.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check nayosmart.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nayo Smart discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nayo Smart advertises on Facebook and Instagram and on Google, where its offers often run. Check nayosmart.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nayo Smart?
Nayo Smart sells on its own website, nayosmart.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nayo Smart?
Gravity by Benchr records a company based in Singapore, Singapore, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nayo Smart growing?
Yes. Gravity by Benchr estimates about 49,000 visits to nayosmart.com in September 2026, up 4% in a month and up 14% over three months. Nayo Smart ranks #81 of 1,167 Backpacks brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nayo Smart use?
Gravity by Benchr identifies nayosmart.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nayo Smart spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nayo Smart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in Singapore?
Among Backpacks brands in Singapore in the Gravity by Benchr index, Nayo Smart ranks #81 of 1,167 by estimated traffic. Its closest competitors on the same market are xd-design.com.tr, Mark Ryden, MARK RYDEN USA, Simetrica and Bange Egypt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nayo Smart.