Brand page · Household Supplies · United Kingdom
neat: 88.3K visits a month, 32 active Meta ads, Gravity score 620.
neat — NeatClean is a UK-based brand that creates refillable, plant-based cleaning and hand wash solutions with sleek bottles and concentrated refills. In September 2026 neatclean.com drew an estimated 88.3K visits, up 23% on the month before. It ranks #26 of 1,208 Household Supplies brands in United Kingdom and holds a 4.6 Trustpilot rating over 4,113 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Household Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NeatClean is a UK-based brand that creates refillable, plant-based cleaning and hand wash solutions with sleek bottles and concentrated refills.
01 · Traffic
How much traffic neat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
neat drew an estimated 88.3K visits in September 2026, up 23% on the month before and up 72% over three months.
- Worldwide#104,264of 4.5M sites · Top 5%
- In United Kingdom#5,423of 192K sites · Top 5%
- Household Supplies, worldwide#372of 30,320 brands · Top 5%
- Household Supplies, United Kingdom#26of 1,208 brands · Top 5%
88.3K
estimated visits in September
1 mo ▲ +22.6%4 mo ▲ +72.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about neat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
neat holds 4.6 out of 5 on Trustpilot over 4,113 reviews, 40 of them in the last twelve months: 87% of customers give five stars and 2% one star. That volume places neat in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Beauty Product Supplier Cleaning Products Supplier Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What neat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
neat sells on Shopify, 98% of its catalogue in stock. The best seller is Foaming Hand Wash Refill - Green Tea & Bergamot, at £4.25, followed by Foaming Hand Wash Refill - Mango & Fig and Anti-Bac Multi-Surface Refill - Mango & Fig.
#1Foaming Hand Wash Refill - Green Tea & Bergamotneat£4.25In stock
#2Foaming Hand Wash Refill - Mango & Figneat£4.25In stock
#3Anti-Bac Multi-Surface Refill - Mango & Figneat£3.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places neat in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 66% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$39.71
- Currency
- GBP
04 · Ads
What neat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
neat runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Save £31 on the hand wash starter kitNeat.7 Oct 2026video
Refillable Hand Wash | NeatNeat.7 Oct 2026video
Save £31 on the hand wash starter kitNeat.6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Neat Home Limitedverified
Text ad20 Oct 2026Neat Home Limitedverified
Image ad7 Oct 2026Neat Home Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about neat.
The creators who tag @weareneat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @weareneat on Instagram, led by Lydia (14.4K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLydia@just_simple_clean · INTL | Decoration garden diy Creator | 14.4K | 1.5% | 2 | Tagged @weareneat |
06 · Competitors according to Gravity
Who neat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for neat among Household Supplies brands in United Kingdom. The closest is Bower Collective, then CANORI, wearedipuk, Miniml, Delphis Eco, MadeKind.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bower Collectivebowercollective.com | |||||||
| CANORIcanori.com | |||||||
| wearedipukwearedip.co.uk | |||||||
| Minimlminimlrefills.co.uk | |||||||
| Delphis Ecodelphiseco.com | |||||||
| MadeKindmadekind.co.uk |
07 · Company
The company behind neat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
neat is a company based in Stratford-upon-Avon, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in April 2004. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Stratford-upon-Avon
- Founded
- 2019, per LinkedIn
- Domain registered
- 27 Apr 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- neatclean.com · Shopify · GBP
- Catalogue
- 114 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about neat
What people ask Google about neat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is neat a legit company?
According to Gravity by Benchr, neat is a brand based in Stratford-upon-Avon, United Kingdom: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 42,638 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
neat reviews: is it worth it?
Customers rate neat 4.6 out of 5 on Trustpilot over 4,113 reviews, 40 of them in the last twelve months: 87% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does neat sell?
NeatClean is a UK-based brand that creates refillable, plant-based cleaning and hand wash solutions with sleek bottles and concentrated refills. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
neat prices: how much is it?
neat's best seller, Foaming Hand Wash Refill - Green Tea & Bergamot, sells £4.25 on neatclean.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check neatclean.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
neat promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: neat advertises on Facebook and Instagram and on Google, where its offers often run. Check neatclean.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy neat?
neat sells on its own website, neatclean.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns neat?
Gravity by Benchr records a company based in Stratford-upon-Avon, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2004, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is neat growing?
Yes. Gravity by Benchr estimates about 88,300 visits to neatclean.com in September 2026, up 23% in a month and up 72% over three months. neat ranks #26 of 1,208 Household Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does neat use?
Gravity by Benchr identifies neatclean.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is neat's ad budget?
Gravity by Benchr does not publish a spend figure for neat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United Kingdom?
Among Household Supplies brands in United Kingdom in the Gravity by Benchr index, neat ranks #26 of 1,208 by estimated traffic. Its closest competitors on the same market are Bower Collective, CANORI, wearedipuk, Miniml, Delphis Eco. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with neat.