Brand page · Household Supplies · United Kingdom
Miniml: 230K visits a month, 53 active Meta ads, Gravity score 736.
Miniml — Miniml is a brand that manufactures non-toxic, biodegradable, and refillable household and personal care products including cleaning supplies, laundry products, and hair and body care items. In September 2026 minimlrefills.co.uk drew an estimated 230K visits, up 123% on the month before. It ranks #7 of 1,208 Household Supplies brands in United Kingdom and holds a 4.4 Trustpilot rating over 5,265 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Household Supplies brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Miniml is a brand that manufactures non-toxic, biodegradable, and refillable household and personal care products including cleaning supplies, laundry products, and hair and body care items.
01 · Traffic
How much traffic Miniml gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Miniml drew an estimated 230K visits in September 2026, up 123% on the month before and up 79% over three months.
- Worldwide#46,623of 4.5M sites · Top 5%
- In United Kingdom#2,379of 192K sites · Top 5%
- Household Supplies, worldwide#104of 30,320 brands · Top 1%
- Household Supplies, United Kingdom#7of 1,208 brands · Top 1%
230K
estimated visits in September
1 mo ▲ +123.3%4 mo ▲ +79.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Miniml.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Miniml holds 4.4 out of 5 on Trustpilot over 5,265 reviews, 1,847 of them in the last twelve months: 76% of customers give five stars and 9% one star. That volume places Miniml in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cleaning Products Supplier Toiletries Store Laundry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Miniml sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Miniml sells on Shopify, 99% of its catalogue in stock. The best seller is Laundry Liquid - Refreshing Linen - Bulk Refill (165 Washes), at £24.99, followed by Washing Up Liquid - Uplifting Rhubarb + Lemon - Bulk Refill and 5L Pump (30ML Per Pump).
#1Laundry Liquid - Refreshing Linen - Bulk Refill (165 Washes)Miniml£24.99In stock
#2Washing Up Liquid - Uplifting Rhubarb + Lemon - Bulk RefillMiniml£15.99In stock
#35L Pump (30ML Per Pump)Miniml£5.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Miniml in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 94% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$32.40
- Currency
- GBP
04 · Ads
What Miniml is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Miniml runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Miniml x CoppafeelMiniml Refills6 Oct 2026image
Laundry Starter Pack - Calming Jasmine + VanillaMiniml Refills6 Oct 2026image
Kitchen Starter PackMiniml Refills6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE FRIENDLY CHEMICAL CO LIMITEDverified
Image ad8 Oct 2026THE FRIENDLY CHEMICAL CO LIMITEDverified
Image ad27 Jun 2026THE FRIENDLY CHEMICAL CO LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Miniml.
The creators who tag @weareminiml on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @weareminiml on Instagram, led by Bex 💕 (13.5K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBex 💕@mamabeesfamily · 🇬🇧 GB | Decoration garden diy Creator | 13.5K | 3.4% | 2 | Tagged @weareminiml |
06 · Competitors according to Gravity
Who Miniml competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Miniml among Household Supplies brands in United Kingdom. The closest is Skipper, then Blueland, smol.com, Branch Basics, Truly Free, everdrop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skipperskipper.org | |||||||
| Bluelandblueland.com | |||||||
| smol.comsmol.com | |||||||
| Branch Basicsbranchbasics.com | |||||||
| Truly Freetrulyfreehome.com | |||||||
| everdropeverdrop.de |
07 · Company
The company behind Miniml.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Miniml is a company based in Keighley, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in January 2020. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Keighley
- Founded
- 2020, per LinkedIn
- Domain registered
- 15 Jan 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minimlrefills.co.uk · Shopify · GBP
- Catalogue
- 88 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Miniml
What people ask Google about Miniml.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Miniml legit or a scam?
According to Gravity by Benchr, Miniml is a brand based in Keighley, United Kingdom: its website has existed since January 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 38,430 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Miniml reviews: is it worth it?
Customers rate Miniml 4.4 out of 5 on Trustpilot over 5,265 reviews, 1,847 of them in the last twelve months: 76% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Miniml?
Miniml is a brand that manufactures non-toxic, biodegradable, and refillable household and personal care products including cleaning supplies, laundry products, and hair and body care items. Gravity by Benchr classifies it under Household Supplies, with Laundry Supplies making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Miniml cost?
Miniml's best seller, Laundry Liquid - Refreshing Linen - Bulk Refill (165 Washes), sells £24.99 on minimlrefills.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check minimlrefills.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Miniml promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Miniml advertises on Facebook and Instagram and on Google, where its offers often run. Check minimlrefills.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Miniml?
Miniml sells on its own website, minimlrefills.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Miniml?
Gravity by Benchr records a company based in Keighley, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Miniml growing?
Yes. Gravity by Benchr estimates about 230,000 visits to minimlrefills.co.uk in September 2026, up 123% in a month and up 79% over three months. Miniml ranks #7 of 1,208 Household Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Miniml use?
Gravity by Benchr identifies minimlrefills.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Miniml's ad budget?
Gravity by Benchr does not publish a spend figure for Miniml on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United Kingdom?
Among Household Supplies brands in United Kingdom in the Gravity by Benchr index, Miniml ranks #7 of 1,208 by estimated traffic. Its closest competitors on the same market are Skipper, Blueland, smol.com, Branch Basics, Truly Free. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Miniml.