Brand page · Personal Care · United States
Nécessaire: 262K visits a month, 172 active Meta ads, Gravity score 620.
Nécessaire — Nécessaire is a personal care brand that designs products for health and wellness, including body care, hair care, and hand treatments. In September 2026 necessaire.com drew an estimated 262K visits, down 1% on the month before. It ranks #312 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nécessaire is a personal care brand that designs products for health and wellness, including body care, hair care, and hand treatments.
01 · Traffic
How much traffic Nécessaire gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nécessaire drew an estimated 262K visits in September 2026, down 1% on the month before and up 17% over three months.
- Worldwide#41,841of 4.5M sites · Top 1%
- In United States#13,636of 1.2M sites · Top 5%
- Personal Care, worldwide#1,828of 215,119 brands · Top 1%
- Personal Care, United States#312of 33,626 brands · Top 1%
262K
estimated visits in September
1 mo ▼ −0.7%4 mo ▲ +17.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nécessaire.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nécessaire holds 3.0 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Toiletries Store Beauty Product Supplier Clothing Store Activewear Store Health and Beauty Shop Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nécessaire sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nécessaire sells on Shopify, 96% of its catalogue in stock. The best seller is The Body Lotion 200 ml | Multi-Peptide, at US$30.00, followed by The Case and The Body Exfoliator | Physical + Chemical.
#1The Body Lotion 200 ml | Multi-PeptideNécessaireUS$30.00In stock
#2The CaseNécessaireUS$45.00In stock
#3The Body Exfoliator | Physical + ChemicalNécessaireUS$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nécessaire in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 97% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
What Nécessaire is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nécessaire runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
0.1% Pure Retinol. For The Body.Nécessaire7 Oct 2026image
The Body Serum + The Body RetinolNécessaire7 Oct 2026video
0.1% Pure Retinol. For The Body.Nécessaire7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Necessaire Inc.verified
Text ad20 Oct 2026Necessaire Inc.verified
Text ad20 Oct 2026Necessaire Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nécessaire.
The creators who tag @necessaire on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @necessaire on Instagram, led by Credo Beauty (246K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCredo Beauty@credobeauty · 🇺🇸 US | Beauty cosmetics skincare Creator | 246K | 0.1% | 6 | Tagged @necessaire |
06 · Competitors according to Gravity
Who Nécessaire competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nécessaire among Personal Care brands in United States. The closest is Native, then eos, dove, The Body Shop, NIVEA, nivea.com.ng.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nativenativecos.com | |||||||
| eosevolutionofsmooth.com | |||||||
| dovedove.com | |||||||
| The Body Shopus.thebodyshop.com | |||||||
| NIVEAniveausa.com | |||||||
| nivea.com.ngnivea.com.ng |
07 · Company
The company behind Nécessaire.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nécessaire is a company based in Manhattan Beach, United States, founded in 2018 according to LinkedIn, on a domain registered in December 1998. It employs about 49 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Manhattan Beach
- Founded
- 2018, per LinkedIn
- Domain registered
- 12 Dec 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- necessaire.com · Shopify · USD
- Catalogue
- 129 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nécessaire
What people ask Google about Nécessaire.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nécessaire legit or a scam?
According to Gravity by Benchr, Nécessaire is a brand based in Manhattan Beach, United States: its website has existed since December 1998, it sells on a Shopify store, it employs 49 people on LinkedIn, it has 248,595 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Nécessaire sell?
Nécessaire is a personal care brand that designs products for health and wellness, including body care, hair care, and hand treatments. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nécessaire cost?
Nécessaire's best seller, The Body Lotion 200 ml | Multi-Peptide, sells US$30.00 on necessaire.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check necessaire.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Nécessaire have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nécessaire advertises on Facebook and Instagram and on Google, where its offers often run. Check necessaire.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nécessaire?
Nécessaire sells on its own website, necessaire.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nécessaire?
Gravity by Benchr records a company based in Manhattan Beach, United States, founded in 2018 according to LinkedIn, on a domain registered in 1998, with 49 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nécessaire doing well?
Yes. Gravity by Benchr estimates about 261,800 visits to necessaire.com in September 2026, down 1% in a month and up 17% over three months. Nécessaire ranks #312 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nécessaire use?
Gravity by Benchr identifies necessaire.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nécessaire's ad budget?
Gravity by Benchr does not publish a spend figure for Nécessaire on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Nécessaire ranks #312 of 33,626 by estimated traffic. Its closest competitors on the same market are Native, eos, dove, The Body Shop, NIVEA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nécessaire.