Brand page · Personal Care · United States

Native Top 1% worldwide Top 1% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
nativecos.com·🇺🇸 San Francisco, United States· Shopify·Since 2015

Native: 652K visits a month, 502 active Meta ads, Gravity score 680.

Native — Native is a brand that sells clean personal care products including deodorant, hair care, and body care. Their products are aluminum-free, paraben-free, vegan, and cruelty-free. In September 2026 nativecos.com drew an estimated 652K visits, down 0% on the month before. It ranks #103 of 33,626 Personal Care brands in United States and holds a 1.8 Trustpilot rating over 206 reviews.

nativecos.com@native 330KFacebookLinkedIn 14.5KTrustpilot 1.8Meta Ad Library 502

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
652K
−0% vs. August 2026
Instagram followers
330K
2,047 posts · @native
Trustpilot
1.8
206 reviews · 40 in 12 months
Meta ads
502
active · on Google since 2021
Products
97%
in stock · 24 collections
Rank in United States
#103
of 33,626 in Personal Care
LinkedIn
14.5K
followers · 83 employees
Earned media value
€38.9k
per month, Instagram

Gravity score

680/ 1000 · 10 of 10 indicators rated
Brand Power712
Momentum514
Performance815

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Native is a brand that sells clean personal care products including deodorant, hair care, and body care. Their products are aluminum-free, paraben-free, vegan, and cruelty-free.

01 · Traffic

How much traffic Native gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Native drew an estimated 652K visits in September 2026, down 0% on the month before and down 8% over three months.

  • Worldwide#20,128of 4.5M sites · Top 1%
  • In United States#6,619of 1.2M sites · Top 1%
  • Personal Care, worldwide#727of 215,119 brands · Top 1%
  • Personal Care, United States#103of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

652K

estimated visits in September

1 mo ▼ −0.2%4 mo ▼ −8.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Native.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Native holds 1.8 out of 5 on Trustpilot over 206 reviews, 40 of them in the last twelve months: 20% of customers give five stars and 51% one star. That volume places Native in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.8TrustScore · 206 reviews · 40 in 12 months
Top 20% review volume
5 ★20%
4 ★7%
3 ★7%
2 ★15%
1 ★51%

Construction & Manufacturing

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Native sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Native sells on Shopify, 97% of its catalogue in stock. The best seller is Deodorant Stick, at US$14.00–US$15.00, followed by Body Wash and Body Wash - Last Chance.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care26%
Cosmetics16%
Deodorants & Anti-Perspirant12%
Shaving & Grooming3%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care100%

The dominant category places Native in its comparison group.

Prices and ratingsstore data
Average rating
4.89 / 5
Rated products
93% of the catalogue
In stock
97%
Upper price quartile
US$15.00
Currency
USD

05 · Influencers

Who talks about Native.

The creators who tag @native on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @native · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Native competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Native among Personal Care brands in United States. The closest is Mando, then Old Spice, Every Man Jack, Cremo Company, SALT & STONE, The Black Stuff.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Mandoshopmando.com
Old Spiceoldspice.com
Every Man Jackeverymanjack.com
Cremo Companycremocompany.com
SALT & STONEsaltandstone.com
The Black Stufftheblackstuff.com
Competitors Gravity finds for Native. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Native with Mando

07 · Company

The company behind Native.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Native is a company based in San Francisco, United States, founded in 2015 according to LinkedIn, on a domain registered in July 2015. It employs about 83 people, is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · San Francisco
Founded
2015, per LinkedIn
Domain registered
17 Jul 2015
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
83 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a · last deal: seed
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nativecos.com · Shopify · USD
Catalogue
24 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Native

What people ask Google about Native.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Native legit or a scam?

According to Gravity by Benchr, Native is a brand based in San Francisco, United States: its website has existed since July 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 83 people on LinkedIn, it has 330,277 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Native reviews: is it worth it?

Customers rate Native 1.8 out of 5 on Trustpilot over 206 reviews, 40 of them in the last twelve months: 20% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Native sell?

Native is a brand that sells clean personal care products including deodorant, hair care, and body care. Their products are aluminum-free, paraben-free, vegan, and cruelty-free. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Native prices: how much is it?

Native's best seller, Deodorant Stick, sells from US$14.00 to US$15.00 on nativecos.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check nativecos.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Native have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Native advertises on Facebook and Instagram and on Google, where its offers often run. Check nativecos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Native?

Native sells on its own website, nativecos.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Native?

Gravity by Benchr records a company based in San Francisco, United States, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 83 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Native growing?

Not at the moment. Gravity by Benchr estimates about 652,400 visits to nativecos.com in September 2026, down 0% in a month and down 8% over three months. Native ranks #103 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Native use?

Gravity by Benchr identifies nativecos.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Native spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Native on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Native ranks #103 of 33,626 by estimated traffic. Its closest competitors on the same market are Mando, Old Spice, Every Man Jack, Cremo Company, SALT & STONE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Native.