Brand page · Clothing · United Kingdom
Needle & Thread: 163k visits a month, 371 active Meta ads, Gravity score 573.
Needle & Thread — Needle & Thread is a British contemporary womenswear brand that offers ultra-feminine contemporary clothing including dresses, skirts, tops, jackets and knitwear, inspired by classic English gardens, vintage textiles, delicate florals and antique prints. In September 2026 needleandthread.com drew an estimated 163k visits, down 33% on the month before. It ranks #936 of 97,158 Clothing brands in United Kingdom and holds a 4.5 Trustpilot rating over 466 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Needle & Thread is a British contemporary womenswear brand that offers ultra-feminine contemporary clothing including dresses, skirts, tops, jackets and knitwear, inspired by classic English gardens, vintage textiles, delicate florals and antique prints.
01 · Traffic
How much traffic Needle & Thread gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Needle & Thread drew an estimated 163k visits in September 2026, down 33% on the month before and down 38% over three months.
- Worldwide#62,216of 4.5m sites · Top 5%
- In United States#20,475of 1.2m sites · Top 5%
- Clothing, worldwide#5,738of 459,295 brands · Top 5%
- Clothing, United States#936of 97,158 brands · Top 1%
163k
estimated visits in September
1 mo ▼ −32.7%4 mo ▼ −38.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Needle & Thread.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Needle & Thread holds 4.5 out of 5 on Trustpilot over 466 reviews, 168 of them in the last twelve months: 77% of customers give five stars and 14% one star. That volume places Needle & Thread in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Needle & Thread scores 4.8 over 39 reviews.
Shopping & Fashion
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Needle & Thread sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Needle & Thread sells on Shopify, 99% of its catalogue in stock. The best seller is Genevieve Ruffle Gown, at £515.00, followed by Aurora Ballerina Dress and Genevieve Ruffle Gown.
#1Genevieve Ruffle GownNeedle & Thread£515.00In stock
#2Aurora Ballerina DressNeedle & Thread£520.00In stock
#3Genevieve Ruffle GownNeedle & Thread£515.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Needle & Thread in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 9% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$800.76
- Currency
- GBP
04 · Ads
What Needle & Thread is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Needle & Thread runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
Made for ForeverNeedle & Thread8 Oct 2026image
Timeless Day DressingNeedle & Thread8 Oct 2026video
Effortless EleganceNeedle & Thread8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Needle & Thread Design Holdings Limitedverified
Text ad20 Oct 2026Needle & Thread Design Holdings Limitedverified
Text ad20 Oct 2026Needle & Thread Design Holdings Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Needle & Thread.
The creators who tag @needleandthreadlondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @needleandthreadlondon on Instagram, led by Alize Wilkinson (14k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlize Wilkinson@alizewilkinson · 🇬🇧 GB | Parenting family Creator | 14k | 0.4% | 3 | Tagged @needleandthreadlondon |
06 · Competitors according to Gravity
Who Needle & Thread competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Needle & Thread among Clothing brands in United Kingdom. The closest is American Threads, then Udel NY, darrengumbs, Ever New, neverfullydressed.co.uk, SNDYS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| American Threadsshopamericanthreads.com | |||||||
| Udel NYudelny.com | |||||||
| darrengumbsdarrengumbs.com | |||||||
| Ever Newevernew.ca | |||||||
| neverfullydressed.co.ukneverfullydressed.co.uk | |||||||
| SNDYSsndys.com.au |
07 · Company
The company behind Needle & Thread.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Needle & Thread is a company based in London, United Kingdom, on a domain registered in February 1997. It employs about 166 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 24 Feb 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 166 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- needleandthread.com · Shopify · GBP
- Catalogue
- 1,004 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Needle & Thread
What people ask Google about Needle & Thread.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Needle & Thread a legit company?
According to Gravity by Benchr, Needle & Thread is a brand based in London, United Kingdom: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 166 people on LinkedIn, it has 898,485 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Needle & Thread reviews: is it worth it?
Customers rate Needle & Thread 4.5 out of 5 on Trustpilot over 466 reviews, 168 of them in the last twelve months: 77% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Needle & Thread scores 4.8 over 39 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Needle & Thread?
Needle & Thread is a British contemporary womenswear brand that offers ultra-feminine contemporary clothing including dresses, skirts, tops, jackets and knitwear, inspired by classic English gardens, vintage textiles, delicate florals and antique prints. Gravity by Benchr classifies it under Clothing, with Clothing making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Needle & Thread cost?
Needle & Thread's best seller, Genevieve Ruffle Gown, sells £515.00 on needleandthread.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check needleandthread.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Needle & Thread promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Needle & Thread advertises on Facebook and Instagram and on Google, where its offers often run. Check needleandthread.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Needle & Thread?
Needle & Thread sells on its own website, needleandthread.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Needle & Thread?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 1997, with 166 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Needle & Thread growing?
Not at the moment. Gravity by Benchr estimates about 162,800 visits to needleandthread.com in September 2026, down 33% in a month and down 38% over three months. Needle & Thread ranks #936 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Needle & Thread use?
Gravity by Benchr identifies needleandthread.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Needle & Thread spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Needle & Thread on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Needle & Thread ranks #936 of 97,158 by estimated traffic. Its closest competitors on the same market are American Threads, Udel NY, darrengumbs, Ever New and neverfullydressed.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Needle & Thread.