Brand page · Camera & Optic Accessories · United States
NEEWER: 786K visits a month, 358 active Meta ads, Gravity score 560.
NEEWER — NEEWER is a brand that sells photographic equipment including ring lights, lenses, speedlites, and other camera accessories for photography and video projects. In September 2026 neewer.com drew an estimated 786K visits, down 3% on the month before. It ranks #4 of 847 Camera & Optic Accessories brands in United States and holds a 4.4 Trustpilot rating over 911 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Camera & Optic Accessories brands in China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NEEWER is a brand that sells photographic equipment including ring lights, lenses, speedlites, and other camera accessories for photography and video projects.
01 · Traffic
How much traffic NEEWER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NEEWER drew an estimated 786K visits in September 2026, down 3% on the month before and up 34% over three months.
- Worldwide#17,472of 4.5M sites · Top 1%
- In United States#5,775of 1.2M sites · Top 1%
- Camera & Optic Accessories, worldwide#18of 6,901 brands · Top 1%
- Camera & Optic Accessories, United States#4of 847 brands · Top 1%
786K
estimated visits in September
1 mo ▼ −2.9%4 mo ▲ +33.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NEEWER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NEEWER holds 4.4 out of 5 on Trustpilot over 911 reviews, 803 of them in the last twelve months: 75% of customers give five stars and 12% one star. That volume places NEEWER in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Camera Store Cell Phone Accessory Store Photography Studio Lighting Manufacturer Photo Shop Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NEEWER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NEEWER sells on Shopify, 85% of its catalogue in stock. The best seller is NEEWER RL-18 18 Inch 55W LED Ring Light Kit, at US$119.99, followed by NEEWER CM28 Wireless Lavalier Microphone System and NEEWER 2 Pack NL660 Bi-Color 660 LED Video Light and Stand Kit.
#1NEEWER RL-18 18 Inch 55W LED Ring Light KitNEEWERUS$119.99In stock
#2NEEWER CM28 Wireless Lavalier Microphone SystemNEEWERUS$99.99In stock
#3NEEWER 2 Pack NL660 Bi-Color 660 LED Video Light and Stand KitNEEWERUS$269.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NEEWER in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 37% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$69.99
- Currency
- USD
04 · Ads
What NEEWER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NEEWER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
100% Carbon Fiber Compact Travel TripodNeewer13 Oct 2026image
Z3R 100Ws Flash – 25% OFFNeewer13 Oct 2026image
P200 2-Pack LED Lights — 50% OFFNeewer13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pleasant Stone Incverified
Text ad20 Oct 2026Pleasant Stone Incverified
Text ad20 Oct 2026Pleasant Stone Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NEEWER.
The creators who tag @neewer on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @neewer on Instagram, led by Michael Currie (29.3K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichael Currie@wingitmichael · 🇺🇸 US | Photography visual arts Creator | 29.3K | 0.7% | 26 | Tagged @neewer |
06 · Competitors according to Gravity
Who NEEWER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NEEWER among Camera & Optic Accessories brands in United States. The closest is amaran, then zhiyun-tech.com, GVM, Digitek, ULANZI, SmallRig.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| amaranamarancreators.com | |||||||
| zhiyun-tech.comzhiyun-tech.com | |||||||
| GVMgvmled.com | |||||||
| Digitekdigitek.net.in | |||||||
| ULANZIulanzi.com | |||||||
| SmallRigsmallrig.com |
07 · Company
The company behind NEEWER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NEEWER is a company based in Manhasset, United States, founded in 2011 according to LinkedIn, on a domain registered in November 2009. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Manhasset
- Founded
- 2011, per LinkedIn
- Domain registered
- 3 Nov 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- neewer.com · Shopify · USD
- Catalogue
- 201 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NEEWER
What people ask Google about NEEWER.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NEEWER legit or a scam?
According to Gravity by Benchr, NEEWER is a brand based in Manhasset, United States: its website has existed since November 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 663,589 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NEEWER reviews
Customers rate NEEWER 4.4 out of 5 on Trustpilot over 911 reviews, 803 of them in the last twelve months: 75% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NEEWER known for?
NEEWER is a brand that sells photographic equipment including ring lights, lenses, speedlites, and other camera accessories for photography and video projects. Gravity by Benchr classifies it under Camera & Optic Accessories, with Lighting & Studio making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NEEWER expensive?
NEEWER's best seller, NEEWER RL-18 18 Inch 55W LED Ring Light Kit, sells US$119.99 on neewer.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check neewer.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a NEEWER discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NEEWER advertises on Facebook and Instagram and on Google, where its offers often run. Check neewer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NEEWER?
NEEWER sells on its own website, neewer.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NEEWER?
Gravity by Benchr records a company based in Manhasset, United States, founded in 2011 according to LinkedIn, on a domain registered in 2009, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NEEWER growing?
Yes. Gravity by Benchr estimates about 785,900 visits to neewer.com in September 2026, down 3% in a month and up 34% over three months. NEEWER ranks #4 of 847 Camera & Optic Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NEEWER use?
Gravity by Benchr identifies neewer.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is NEEWER's ad budget?
Gravity by Benchr does not publish a spend figure for NEEWER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands in United States?
Among Camera & Optic Accessories brands in United States in the Gravity by Benchr index, NEEWER ranks #4 of 847 by estimated traffic. Its closest competitors on the same market are amaran, zhiyun-tech.com, GVM, Digitek, ULANZI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NEEWER.