Brand page · Camera & Optic Accessories · Hong Kong SAR China

ULANZI Top 1% worldwide Top 1% in Hong Kong SAR China Top 1% in Camera & Optic Accessories Top 1% in Camera & Optic Accessories in Hong Kong SAR China
ulanzi.com·🇭🇰 San Po Kong, Hong Kong SAR China· Shopify·Since 2016

ULANZI: 556K visits a month, 189 active Meta ads, Gravity score 580.

ULANZI — ULANZI is a camera accessories brand that sells camera tripods, camera cages, camera stabilizers, and other photography equipment. In September 2026 ulanzi.com drew an estimated 556K visits, up 2% on the month before. It ranks #6 of 847 Camera & Optic Accessories brands in Hong Kong SAR China and holds a 3.8 Trustpilot rating over 703 reviews.

ulanzi.com@ulanzi.global 437KYouTube 122KFacebookLinkedIn 1.9KTrustpilot 3.8Meta Ad Library 189

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
556K
+2% vs. August 2026
Instagram followers
437K
1,998 posts · @ulanzi.global
Trustpilot
3.8
703 reviews · 127 in 12 months
Meta ads
189
active · on Google since 2025
Products
95%
in stock · 250 collections
Rank in United States
#6
of 847 in Camera & Optic Accessories
LinkedIn
1.9K
followers · 27 employees
Earned media value
€97.8k
per month, Instagram

Gravity score

580/ 1000 · 10 of 10 indicators rated
Brand Power678
Momentum463
Performance600

Percentiles within 6 peers: Camera & Optic Accessories brands in China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

ULANZI is a camera accessories brand that sells camera tripods, camera cages, camera stabilizers, and other photography equipment.

01 · Traffic

How much traffic ULANZI gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

ULANZI drew an estimated 556K visits in September 2026, up 2% on the month before and up 28% over three months.

  • Worldwide#22,850of 4.5M sites · Top 1%
  • In United States#7,514of 1.2M sites · Top 1%
  • Camera & Optic Accessories, worldwide#32of 6,901 brands · Top 1%
  • Camera & Optic Accessories, United States#6of 847 brands · Top 1%
Monthly visitssource Sept 2026

556K

estimated visits in September

1 mo ▲ +2.5%4 mo ▲ +27.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about ULANZI.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

ULANZI holds 3.8 out of 5 on Trustpilot over 703 reviews, 127 of them in the last twelve months: 61% of customers give five stars and 24% one star. That volume places ULANZI in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, ULANZI scores 3.6 over 11 reviews.

Trustpilotclaimed page · read 21 Oct 2026
3.8TrustScore · 703 reviews · 127 in 12 months
Top 10% review volumeTop 50% rating quality
5 ★61%
4 ★8%
3 ★4%
2 ★3%
1 ★24%

Photography Service

Google reviewsread 20 Oct 2026
3.611 reviews on the Google business profile
5 ★45%
4 ★27%
3 ★0%
2 ★27%
1 ★0%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What ULANZI sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

ULANZI sells on Shopify, 95% of its catalogue in stock. The best seller is Shipping Protection, at HK$8.00–HK$2,818.00, followed by Ulanzi Zero F38 Quick Release Travel Tripod 3131 and Ulanzi Zero Y Lightweight Travel Tripod with Arca-Swiss Ball Head 3028.

ProductsCatalogue read Oct 2026
  • #1Shipping ProtectionULANZIHK$8.00–HK$2,818.00In stock
  • #2Ulanzi Zero F38 Quick Release Travel Tripod 3131ULANZIHK$1,953.00–HK$2,417.00In stock
  • #3Ulanzi Zero Y Lightweight Travel Tripod with Arca-Swiss Ball Head 3028ULANZIHK$2,197.00–HK$2,824.00In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Camera Parts & Accessories30%
Lighting & Studio25%
Telephony17%
Tripods & Monopods15%

Share of the catalogue by product family.

Activity mixdominant: Camera & Optic Accessories
Camera & Optic Accessories47%
Photography26%
Communications18%
Electronics Accessories3%
Hobbies & Creative Arts2%

The dominant category places ULANZI in its comparison group.

Prices and ratingsstore data
Average rating
4.73 / 5
Rated products
87% of the catalogue
In stock
95%
Upper price quartile
US$50.08
Currency
HKD

05 · Influencers

Who talks about ULANZI.

The creators who tag @ulanzi.global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ulanzi.global on Instagram, led by Harold - #Godzilla 🇨🇦🇨🇴🇹🇼 (26.2K followers, 15.4% engagement).

Influencersaccounts tagging @ulanzi.global · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHarold - #Godzilla 🇨🇦🇨🇴🇹🇼@figuremaniashow · INTLCinema series pop culture Creator26.2K15.4%17Tagged @ulanzi.global
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who ULANZI competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for ULANZI among Camera & Optic Accessories brands in Hong Kong SAR China. The closest is SmallRig, then Manfrotto, Rollei, FILM-TECHNIKA, joby.com, TELESIN.

CompetitorsCamera & Optic Accessories · Hong Kong SAR China · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SmallRigsmallrig.com
Manfrottomanfrotto.com
Rolleirollei.de
FILM-TECHNIKAfilm-technika.com
joby.comjoby.com
TELESINtelesinstore.com
Competitors Gravity finds for ULANZI. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare ULANZI with SmallRig

07 · Company

The company behind ULANZI.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

ULANZI is a company based in San Po Kong, Hong Kong SAR China, founded in 2015 according to LinkedIn, on a domain registered in February 2016. It employs about 27 people, is listed at early_stage_venture stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇭🇰 Hong Kong SAR China · San Po Kong
Founded
2015, per LinkedIn
Domain registered
22 Feb 2016
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
27 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Early stage venture · last deal: series a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
ulanzi.com · Shopify · USD
Catalogue
250 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about ULANZI

What people ask Google about ULANZI.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is ULANZI legit?

According to Gravity by Benchr, ULANZI is a brand based in San Po Kong, Hong Kong SAR China: its website has existed since February 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 437,271 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

ULANZI reviews

Customers rate ULANZI 3.8 out of 5 on Trustpilot over 703 reviews, 127 of them in the last twelve months: 61% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, ULANZI scores 3.6 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is ULANZI known for?

ULANZI is a camera accessories brand that sells camera tripods, camera cages, camera stabilizers, and other photography equipment. Gravity by Benchr classifies it under Camera & Optic Accessories, with Camera Parts & Accessories making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

ULANZI prices: how much is it?

ULANZI's best seller, Shipping Protection, sells from HK$8.00 to HK$2,818.00 on ulanzi.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check ulanzi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does ULANZI have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: ULANZI advertises on Facebook and Instagram and on Google, where its offers often run. Check ulanzi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy ULANZI?

ULANZI sells on its own website, ulanzi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns ULANZI?

Gravity by Benchr records a company based in San Po Kong, Hong Kong SAR China, founded in 2015 according to LinkedIn, on a domain registered in 2016, with 27 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is ULANZI doing well?

Yes. Gravity by Benchr estimates about 555,900 visits to ulanzi.com in September 2026, up 2% in a month and up 28% over three months. ULANZI ranks #6 of 847 Camera & Optic Accessories brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does ULANZI use?

Gravity by Benchr identifies ulanzi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does ULANZI spend on Meta ads?

Gravity by Benchr does not publish a spend figure for ULANZI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Camera & Optic Accessories brands in Hong Kong SAR China?

Among Camera & Optic Accessories brands in Hong Kong SAR China in the Gravity by Benchr index, ULANZI ranks #6 of 847 by estimated traffic. Its closest competitors on the same market are SmallRig, Manfrotto, Rollei, FILM-TECHNIKA, joby.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ULANZI.