Brand page · Tools · United Kingdom
Neilsen Tools: 45.9k visits a month, 27 active Meta ads, Gravity score 400.
Neilsen Tools — Neilsen Tools is a professional tool supplier that provides hand tools, power tools, and equipment for various industries and trades. In September 2026 neilsentools.com drew an estimated 45.9k visits, down 40% on the month before. It ranks #40 of 988 Tools brands in United Kingdom and holds a 2.7 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Tools brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Neilsen Tools is a professional tool supplier that provides hand tools, power tools, and equipment for various industries and trades.
01 · Traffic
How much traffic Neilsen Tools gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Neilsen Tools drew an estimated 45.9k visits in September 2026, down 40% on the month before and down 33% over three months.
- Worldwide#182,893of 4.5m sites · Top 5%
- In United Kingdom#9,622of 192k sites · Top 10%
- Tools, worldwide#1,397of 49,532 brands · Top 5%
- Tools, United Kingdom#40of 988 brands · Top 5%
45.9k
estimated visits in September
1 mo ▼ −39.5%4 mo ▼ −33.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Neilsen Tools.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Neilsen Tools holds 2.7 out of 5 on Trustpilot over 35 reviews, 6 of them in the last twelve months: 31% of customers give five stars and 51% one star. That volume places Neilsen Tools in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Construction Equipment Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Neilsen Tools sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Neilsen Tools sells on Shopify, 96% of its catalogue in stock. The best seller is CT1519 - F-Clamp 300 x 50mm New Stock, at £1.95, followed by CT5763 - Scythe New Model and CT3323 - Jobsite Roller Tool Cabinet With 7 Drawers and 270-Piece Set.
#1CT1519 - F-Clamp 300 x 50mm New StockNeilsen Tools£1.95In stock
#2CT5763 - Scythe New ModelNeilsen Tools£19.95In stock
#3CT3323 - Jobsite Roller Tool Cabinet With 7 Drawers and 270-Piece SetNeilsen Tools£395.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Neilsen Tools in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 10% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$33.02
- Currency
- GBP
04 · Ads
What Neilsen Tools is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Neilsen Tools runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
Neilsen ToolsNeilsen Tools2 Oct 2026image
A Complete Workshop In One SystemNeilsen Tools16 Sept 2026video
Meet the CT7169 Heavy-Duty Wheelbarrow, built to handle the tough jobs.Neilsen Tools13 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MR GURCHARAN TONY S SANGHERAverified
Video ad20 Oct 2026MR GURCHARAN TONY S SANGHERAverified
Text ad20 Oct 2026MR GURCHARAN TONY S SANGHERAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Neilsen Tools.
The creators who tag @neilsen.tools on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Neilsen Tools competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Neilsen Tools among Tools brands in United Kingdom. The closest is White Rose Tools, then FIXRA, AB Tools Online, Autosave Components, Grease Monkey Direct, Hanford Trailers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| White Rose Toolswhiterosetools.com | |||||||
| FIXRAfixra.com | |||||||
| AB Tools Onlineabtoolsonline.com | |||||||
| Autosave Componentsautosave-scotland.co.uk | |||||||
| Grease Monkey Directgreasemonkeydirect.co.uk | |||||||
| Hanford Trailershanfordtrailers.co.uk |
07 · Company
The company behind Neilsen Tools.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Neilsen Tools is a company based in Birmingham, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in May 2012. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Birmingham
- Founded
- 2004, per LinkedIn
- Domain registered
- 15 May 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- neilsentools.com · Shopify · GBP
- Catalogue
- 654 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Neilsen Tools
What people ask Google about Neilsen Tools.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Neilsen Tools legit or a scam?
According to Gravity by Benchr, Neilsen Tools is a brand based in Birmingham, United Kingdom: its website has existed since May 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 3,576 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Neilsen Tools reviews
Customers rate Neilsen Tools 2.7 out of 5 on Trustpilot over 35 reviews, 6 of them in the last twelve months: 31% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Neilsen Tools known for?
Neilsen Tools is a professional tool supplier that provides hand tools, power tools, and equipment for various industries and trades. Gravity by Benchr classifies it under Tools, with Vehicle Maintenance, Care & Decor making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Neilsen Tools prices: how much is it?
Neilsen Tools' best seller, CT1519 - F-Clamp 300 x 50mm New Stock, sells £1.95 on neilsentools.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check neilsentools.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Neilsen Tools discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Neilsen Tools advertises on Facebook and Instagram and on Google, where its offers often run. Check neilsentools.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Neilsen Tools?
Neilsen Tools sells on its own website, neilsentools.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Neilsen Tools?
Gravity by Benchr records a company based in Birmingham, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2012, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Neilsen Tools growing?
Not at the moment. Gravity by Benchr estimates about 45,900 visits to neilsentools.com in September 2026, down 40% in a month and down 33% over three months. Neilsen Tools ranks #40 of 988 Tools brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Neilsen Tools use?
Gravity by Benchr identifies neilsentools.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Neilsen Tools spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Neilsen Tools on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United Kingdom?
Among Tools brands in United Kingdom in the Gravity by Benchr index, Neilsen Tools ranks #40 of 988 by estimated traffic. Its closest competitors on the same market are White Rose Tools, FIXRA, AB Tools Online, Autosave Components and Grease Monkey Direct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Neilsen Tools.