Brand page · Decor · United Kingdom
NEOM: 191K visits a month, 85 active Meta ads, Gravity score 587.
NEOM — NEOM Wellbeing UK is a luxury brand that sells 100% natural fragrances including essential oils, diffusers and candles to boost wellbeing, helping customers achieve better sleep, less stress, more energy or improved mood. In September 2026 neomwellbeing.com drew an estimated 191K visits, up 26% on the month before. It ranks #63 of 13,189 Decor brands in United Kingdom and holds a 4.4 Trustpilot rating over 8,027 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NEOM Wellbeing UK is a luxury brand that sells 100% natural fragrances including essential oils, diffusers and candles to boost wellbeing, helping customers achieve better sleep, less stress, more energy or improved mood.
01 · Traffic
How much traffic NEOM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NEOM drew an estimated 191K visits in September 2026, up 26% on the month before and up 5% over three months.
- Worldwide#54,442of 4.5M sites · Top 5%
- In United Kingdom#2,770of 192K sites · Top 5%
- Decor, worldwide#864of 185,686 brands · Top 1%
- Decor, United Kingdom#63of 13,189 brands · Top 1%
191K
estimated visits in September
1 mo ▲ +26.5%4 mo ▲ +5.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NEOM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NEOM holds 4.4 out of 5 on Trustpilot over 8,027 reviews, 472 of them in the last twelve months: 86% of customers give five stars and 7% one star. That volume places NEOM in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Wellness Program
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NEOM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NEOM sells on Shopify, 98% of its catalogue in stock. The best seller is Gift Bag, at £4.00, followed by Gift Box and Real Luxury Essential Oil Blend 10ml.
#1Gift BagNEOM£4.00In stock
#2Gift BoxNEOM£6.00In stock
#3Real Luxury Essential Oil Blend 10mlNEOM£25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NEOM in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 94% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$76.77
- Currency
- GBP
04 · Ads
What NEOM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NEOM runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
New: Body WashesNEOM Wellbeing8 Oct 2026video
Your Mini Wellbeing EssentialNEOM Wellbeing7 Oct 2026image
NEOM WellbeingNEOM Wellbeing7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Neom Ltdverified
Image ad20 Oct 2026Neom Ltdverified
Text ad20 Oct 2026Neom Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NEOM.
The creators who tag @neomwellbeing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who NEOM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NEOM among Decor brands in United Kingdom. The closest is Saje Natural Wellness, then nealsyard.co.jp, Nikura, bewit.love, Young Living Essential Oils, Pranarōm.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Saje Natural Wellnesssaje.ca | |||||||
| nealsyard.co.jpnealsyard.co.jp | |||||||
| Nikuranikura.com | |||||||
| bewit.lovebewit.love | |||||||
| Young Living Essential Oilsyoungliving.com | |||||||
| Pranarōmpranarom.fr |
07 · Company
The company behind NEOM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NEOM is a company based in Harrogate, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in February 2015. It employs about 153 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Harrogate
- Founded
- 2005, per LinkedIn
- Domain registered
- 19 Feb 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 153 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- neomwellbeing.com · Shopify · GBP
- Catalogue
- 267 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NEOM
What people ask Google about NEOM.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NEOM legit?
According to Gravity by Benchr, NEOM is a brand based in Harrogate, United Kingdom: its website has existed since February 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 153 people on LinkedIn, it has 382,510 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about NEOM?
Customers rate NEOM 4.4 out of 5 on Trustpilot over 8,027 reviews, 472 of them in the last twelve months: 86% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NEOM?
NEOM Wellbeing UK is a luxury brand that sells 100% natural fragrances including essential oils, diffusers and candles to boost wellbeing, helping customers achieve better sleep, less stress, more energy or improved mood. Gravity by Benchr classifies it under Decor, with Cosmetics making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does NEOM cost?
NEOM's best seller, Gift Bag, sells £4.00 on neomwellbeing.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check neomwellbeing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
NEOM promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NEOM advertises on Facebook and Instagram and on Google, where its offers often run. Check neomwellbeing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NEOM?
NEOM sells on its own website, neomwellbeing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NEOM?
Gravity by Benchr records a company based in Harrogate, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in 2015, with 153 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NEOM doing well?
Yes. Gravity by Benchr estimates about 191,100 visits to neomwellbeing.com in September 2026, up 26% in a month and up 5% over three months. NEOM ranks #63 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NEOM use?
Gravity by Benchr identifies neomwellbeing.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NEOM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NEOM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, NEOM ranks #63 of 13,189 by estimated traffic. Its closest competitors on the same market are Saje Natural Wellness, nealsyard.co.jp, Nikura, bewit.love, Young Living Essential Oils. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NEOM.