Brand page · Clothing · United States

Nested Bean Top 5% worldwide Top 10% in United States Top 5% in Clothing Top 5% in Clothing in United States
nestedbean.com·🇺🇸 Hudson, United States· Shopify·Since 2012

Nested Bean: 39.9k visits a month, 104 active Meta ads, Gravity score 590.

Nested Bean — Nested Bean is a baby sleepwear brand that sells zen swaddles, sleep sacks, and pajamas designed to help newborns sleep better by mimicking a parent's embrace. In September 2026 nestedbean.com drew an estimated 39.9k visits, up 3% on the month before. It ranks #3,327 of 97,158 Clothing brands in United States.

nestedbean.com@nestedbean 89.8kFacebookLinkedIn 3.6kTrustpilot 2.8Meta Ad Library 104

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
39.9k
+3% vs. August 2026
Instagram followers
89.8k
2,472 posts · @nestedbean
Trustpilot
2.8
3 reviews · 2 in 12 months
Meta ads
104
active · on Google since 2022
Products
88%
in stock · 9 collections
Rank in United States
#3,327
of 97,158 in Clothing
LinkedIn
3.6k
followers · 5 employees
Earned media value
€18.1
per month, Instagram

Gravity score

590/ 1000 · 10 of 10 indicators rated
Brand Power587
Momentum398
Performance784

Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nested Bean is a baby sleepwear brand that sells zen swaddles, sleep sacks, and pajamas designed to help newborns sleep better by mimicking a parent's embrace.

01 · Traffic

How much traffic Nested Bean gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nested Bean drew an estimated 39.9k visits in September 2026, up 3% on the month before and down 9% over three months.

  • Worldwide#206,329of 4.5m sites · Top 5%
  • In United States#65,359of 1.2m sites · Top 10%
  • Clothing, worldwide#19,798of 459,295 brands · Top 5%
  • Clothing, United States#3,327of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

39.9k

estimated visits in September

1 mo ▲ +2.6%4 mo ▼ −8.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Nested Bean.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nested Bean holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
2.8TrustScore · 3 reviews · 2 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Nested Bean sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nested Bean sells on Shopify, 88% of its catalogue in stock. The best seller is Zen Sack™ Classic, at US$49.99–US$52.99, followed by Zen One™ Classic and Zen Swaddle® Classic.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Cards6%
Bedding6%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing64%
Swaddling & Receiving Blankets14%
Linens & Bedding7%
Clothing Accessories7%
Gift Cards7%

The dominant category places Nested Bean in its comparison group.

Prices and ratingsstore data
Average rating
4.65 / 5
Rated products
94% of the catalogue
In stock
88%
Upper price quartile
US$55.99
Currency
USD

05 · Influencers

Who talks about Nested Bean.

The creators who tag @nestedbean on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nestedbean on Instagram, led by erica | nj family.food.fun (10.3k followers).

Influencersaccounts tagging @nestedbean · Instagram
AccountProfileFollowersEngagementTagsRelationship
eerica | nj family.food.fun@fitzandfamily · 🇺🇸 USFood cooking nutrition Creator10.3k—1Tagged @nestedbean
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Nested Bean competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nested Bean among Clothing brands in United States. The closest is ergoPouch, then gunamuna, Sweet Bamboo, CastleWare, In My Jammers, Makemake Organics.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ergoPouchergopouch.com
gunamunagunamuna.com
Sweet Bamboosweetbamboo.co
CastleWarecastleware.com
In My Jammersinmyjammers.com
Makemake Organicsmakemakeorganics.com
Competitors Gravity finds for Nested Bean. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nested Bean with ergoPouch

07 · Company

The company behind Nested Bean.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nested Bean is a company based in Hudson, United States, founded in 2011 according to LinkedIn, on a domain registered in January 2012. It employs about 5 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Hudson
Founded
2011, per LinkedIn
Domain registered
18 Jan 2012
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nestedbean.com · Shopify · USD
Catalogue
9 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nested Bean

What people ask Google about Nested Bean.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nested Bean legit?

According to Gravity by Benchr, Nested Bean is a brand based in Hudson, United States: its website has existed since January 2012, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 89,827 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Nested Bean known for?

Nested Bean is a baby sleepwear brand that sells zen swaddles, sleep sacks, and pajamas designed to help newborns sleep better by mimicking a parent's embrace. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Nested Bean expensive?

Nested Bean's best seller, Zen Sack™ Classic, sells from US$49.99 to US$52.99 on nestedbean.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check nestedbean.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Nested Bean have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nested Bean advertises on Facebook and Instagram and on Google, where its offers often run. Check nestedbean.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Nested Bean?

Nested Bean sells on its own website, nestedbean.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Nested Bean?

Gravity by Benchr records a company based in Hudson, United States, founded in 2011 according to LinkedIn, on a domain registered in 2012, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nested Bean doing well?

Not at the moment. Gravity by Benchr estimates about 39,900 visits to nestedbean.com in September 2026, up 3% in a month and down 9% over three months. Nested Bean ranks #3,327 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nested Bean use?

Gravity by Benchr identifies nestedbean.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Nested Bean spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nested Bean on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Nested Bean ranks #3,327 of 97,158 by estimated traffic. Its closest competitors on the same market are ergoPouch, gunamuna, Sweet Bamboo, CastleWare and In My Jammers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nested Bean.