Brand page · Personal Care · United States
Neutrogena: 489K visits a month, 6 active Meta ads.
Neutrogena — Neutrogena is a dermatologist-recommended skin care brand that offers products for healthier skin, including skin care, hair care, makeup, and sun protection. In September 2026 neutrogena.com drew an estimated 489K visits, down 18% on the month before. It ranks #140 of 33,626 Personal Care brands in United States and holds a 1.6 Trustpilot rating over 139 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Neutrogena is a dermatologist-recommended skin care brand that offers products for healthier skin, including skin care, hair care, makeup, and sun protection.
01 · Traffic
How much traffic Neutrogena gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Neutrogena drew an estimated 489K visits in September 2026, down 18% on the month before and down 21% over three months.
- Worldwide#25,277of 4.5M sites · Top 1%
- In United States#8,249of 1.2M sites · Top 1%
- Personal Care, worldwide#970of 215,119 brands · Top 1%
- Personal Care, United States#140of 33,626 brands · Top 1%
489K
estimated visits in September
1 mo ▼ −18.1%4 mo ▼ −21.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Neutrogena.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Neutrogena holds 1.6 out of 5 on Trustpilot over 139 reviews, 33 of them in the last twelve months: 23% of customers give five stars and 64% one star. That volume places Neutrogena in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Product Supplier Skin Care Clinic Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Neutrogena sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Neutrogena's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Neutrogena in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Neutrogena is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Neutrogena runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2023 (text).
Free Neutrogena(R) Collagen Bank(TM)Neutrogena13 Oct 2026image
Free Neutrogena(R) Makeup Remover WipesNeutrogena13 Oct 2026image
Free Neutrogena(R) Makeup Remover WipesNeutrogena13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KENVUE BRANDS LLCverified
Text ad20 Oct 2026KENVUE BRANDS LLCverified
Text ad20 Oct 2026KENVUE BRANDS LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Neutrogena.
The creators who tag @neutrogena on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @neutrogena on Instagram, led by Lindsay J Hoekstra (23.8K followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLindsay J Hoekstra@lindsayjhoekstra · 🇺🇸 US | Fashion style luxury Creator | 23.8K | 4.2% | 8 | Tagged @neutrogena |
06 · Competitors according to Gravity
Who Neutrogena competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Neutrogena among Personal Care brands in United States. The closest is SkincareEssentials, then Dermalogica, typology.com, skinhealthandyou, Shiseido, POND'S SKIN INSTITUTE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SkincareEssentialsskincareessentials.com | |||||||
| Dermalogicadermalogica.com | |||||||
| typology.comtypology.com | |||||||
| skinhealthandyouskinhealthandyou.com | |||||||
| Shiseidoshiseido.com | |||||||
| POND'S SKIN INSTITUTEponds.in |
07 · Company
The company behind Neutrogena.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Neutrogena is a company based in United States, on a domain registered in June 1996. It employs about 1,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 5 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- neutrogena.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Neutrogena
What people ask Google about Neutrogena.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Neutrogena a legit company?
According to Gravity by Benchr, Neutrogena is a brand based in United States: its website has existed since June 1996, it employs 1,000 people on LinkedIn, it has 1,018,250 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Neutrogena reviews
Customers rate Neutrogena 1.6 out of 5 on Trustpilot over 139 reviews, 33 of them in the last twelve months: 23% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Neutrogena?
Neutrogena is a dermatologist-recommended skin care brand that offers products for healthier skin, including skin care, hair care, makeup, and sun protection. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Neutrogena discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Neutrogena advertises on Facebook and Instagram and on Google, where its offers often run. Check neutrogena.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Neutrogena?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996, with 1,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Neutrogena doing well?
Not at the moment. Gravity by Benchr estimates about 489,400 visits to neutrogena.com in September 2026, down 18% in a month and down 21% over three months. Neutrogena ranks #140 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Neutrogena's ad budget?
Gravity by Benchr does not publish a spend figure for Neutrogena on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Neutrogena ranks #140 of 33,626 by estimated traffic. Its closest competitors on the same market are SkincareEssentials, Dermalogica, typology.com, skinhealthandyou, Shiseido. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Neutrogena.