Brand page · Personal Care
Shiseido: 873k visits a month, 55 active Meta ads.
Shiseido — Shiseido is a top cosmetics company with a portfolio of international brands in 120 countries and regions, offering cosmetics, skincare and fragrance products. In September 2026 shiseido.com drew an estimated 873k visits, down 6% on the month before. It ranks #74 of 33,626 Personal Care brands and holds a 1.8 Trustpilot rating over 58 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Shiseido is a top cosmetics company with a portfolio of international brands in 120 countries and regions, offering cosmetics, skincare and fragrance products.
01 · Traffic
How much traffic Shiseido gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shiseido drew an estimated 873k visits in September 2026, down 6% on the month before and down 5% over three months.
- Worldwide#16,098of 4.5m sites · Top 1%
- In United States#5,314of 1.2m sites · Top 1%
- Personal Care, worldwide#558of 215,119 brands · Top 1%
- Personal Care, United States#74of 33,626 brands · Top 1%
873k
estimated visits in September
1 mo ▼ −5.8%4 mo ▼ −5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shiseido.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shiseido holds 1.8 out of 5 on Trustpilot over 58 reviews, 8 of them in the last twelve months: 16% of customers give five stars and 64% one star. That volume places Shiseido in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics Industry Beauty Products Wholesaler Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shiseido sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Shiseido's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Shiseido in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Shiseido is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shiseido runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
#ShiseidoPartner NEW EPISODE LIVE | Potential Has No Age We have been taught for generations that youth is the ultimate signifier of beautySHISEIDO13 Oct 2026video
#ShiseidoPartner Want that glowy makeup result? ✨ Meet my @shiseido routine for the perfect blend of skincare and makeup that gives me a freSHISEIDO13 Oct 2026video
【送料無料】定期お届けサービスSHISEIDO12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SHISEIDO COSMETICS LIMITEDverified
Text ad21 Oct 2026SHISEIDO COSMETICS LIMITEDverified
Text ad21 Oct 2026SHISEIDO COSMETICS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shiseido.
The creators who tag @shiseido on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shiseido on Instagram, led by Emily | Adelaide Makeup Artist | Soft Glam Specialist (13.2k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmily | Adelaide Makeup Artist | Soft Glam Specialist@northaesthetics.co · 🇦🇺 AU | Beauty cosmetics skincare Creator | 13.2k | — | 11 | Tagged @shiseido |
06 · Competitors according to Gravity
Who Shiseido competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shiseido among Personal Care brands. The closest is Beauty of Joseon, then Shiseido, innisfree, Clé de Peau Beauté, typology.com, no7beauty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beauty of Joseonbeautyofjoseon.com | |||||||
| Shiseidoshiseido.com.tw | |||||||
| innisfreeus.innisfree.com | |||||||
| Clé de Peau Beautécledepeaubeaute.com | |||||||
| typology.comtypology.com | |||||||
| no7beauty.comno7beauty.com |
07 · Company
The company behind Shiseido.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shiseido is an e-commerce brand, on a domain registered in August 1995. It employs about 8,726 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 6 Aug 1995
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 8,726 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shiseido.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shiseido
What people ask Google about Shiseido.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shiseido a legit company?
According to Gravity by Benchr, Shiseido is a brand: its website has existed since August 1995, it sells on a Salesforce_commerce store, it employs 8,726 people on LinkedIn, it has 1,588,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Shiseido?
Customers rate Shiseido 1.8 out of 5 on Trustpilot over 58 reviews, 8 of them in the last twelve months: 16% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Shiseido?
Shiseido is a top cosmetics company with a portfolio of international brands in 120 countries and regions, offering cosmetics, skincare and fragrance products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Shiseido have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shiseido advertises on Facebook and Instagram and on Google, where its offers often run. Check shiseido.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Shiseido?
Shiseido sells on its own website, shiseido.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Shiseido?
Gravity by Benchr records a company, whose domain was registered in 1995, with 8,726 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Shiseido doing well?
Not at the moment. Gravity by Benchr estimates about 873,100 visits to shiseido.com in September 2026, down 6% in a month and down 5% over three months. Shiseido ranks #74 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shiseido use?
Gravity by Benchr identifies shiseido.com as a Salesforce_commerce store. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
What is Shiseido's ad budget?
Gravity by Benchr does not publish a spend figure for Shiseido on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Shiseido ranks #74 of 33,626 by estimated traffic. Its closest competitors on the same market are Beauty of Joseon, Shiseido, innisfree, Clé de Peau Beauté and typology.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shiseido.