Brand page · Books · Denmark
New Mags traffic, ads & competitors 40.5k visits a month, 46 active Meta ads, Gravity score 655.
New Mags — New Mags is a European dealer specializing in lifestyle books, magazines and accessories, offering a curated selection including works from Assouline Publishing. In September 2026 new-mags.com drew an estimated 40.5k visits, down 2% on the month before. It ranks #267 of 9,015 Books brands in Denmark and holds a 3.7 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Books brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
New Mags is a European dealer specializing in lifestyle books, magazines and accessories, offering a curated selection including works from Assouline Publishing.
01 · Traffic
New Mags website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
New Mags drew an estimated 40.5k visits in September 2026, down 2% on the month before and down 7% over three months.
- Worldwide#203,317of 4.5m sites · Top 5%
- In United States#64,473of 1.2m sites · Top 10%
- Books, worldwide#2,389of 53,824 brands · Top 5%
- Books, United States#267of 9,015 brands · Top 5%
40.5k
estimated visits in September
1 mo ▼ −2.3%4 mo ▼ −6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
New Mags reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
New Mags holds 3.7 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 40% of customers give five stars and 60% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
New Mags best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
New Mags sells on Shopify, 97% of its catalogue in stock. The best seller is Flower Philosophy, at DKK 259.00, followed by A Week Abroad Paris and Icons by Oscar.
#1Flower PhilosophyNew MagsDKK 259.00In stock
#2A Week Abroad ParisNew MagsDKK 199.00In stock
#3Icons by OscarNew MagsDKK 309.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places New Mags in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 1% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$62.78
- Currency
- DKK
04 · Ads
New Mags ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
New Mags runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (text).
New Mags - The coolest and most stylish literature on the planetNew Mags18 Sept 2026image
Living room checklist of our dreams: A record playing A coffee table full of books A piece of art you never get tired of Something foNew Mags18 Sept 2026image
Search: 371 results found for "paris"New Mags18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PAGE17 APSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
New Mags influencers
The creators who tag @new_mags on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @new_mags on Instagram, led by Interior & Product Photography | Styling (14.3k followers, 5.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IInterior & Product Photography | Styling@by.arkt · INTL | Decoration garden diy Creator | 14.3k | 5.5% | 8 | Tagged @new_mags |
06 · Competitors according to Gravity
New Mags competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for New Mags among Books brands in Denmark. The closest is Djøf Forlag, then Mammut, Vejen til Ansvar, Hatje Cantz Verlag, CarTech, Van In Webshop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Djøf Forlagdjoefforlag.dk | |||||||
| Mammutforlagetmammut.dk | |||||||
| Vejen til Ansvarvejentilansvar.com | |||||||
| Hatje Cantz Verlaghatjecantz.com | |||||||
| CarTechcartechbooks.com | |||||||
| Van In Webshopwebshop.vanin.be |
07 · Company
Who is behind New Mags?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
New Mags is a company based in Horsens, Denmark, on a domain registered in March 2016. It employs about 20 people.
- Entity country
- 🇩🇰 Denmark · Horsens
- Domain registered
- 20 Mar 2016
- Employees
- 20 on LinkedIn
- Own store
- new-mags.com · Shopify · DKK
- Catalogue
- 90 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about New Mags
What people ask Google about New Mags.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is New Mags legit or a scam?
According to Gravity by Benchr, New Mags is a brand based in Horsens, Denmark: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 65,266 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about New Mags?
Customers rate New Mags 3.7 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 40% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is New Mags?
New Mags is a European dealer specializing in lifestyle books, magazines and accessories, offering a curated selection including works from Assouline Publishing. Gravity by Benchr classifies it under Books, with Magazines making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does New Mags cost?
New Mags' best seller, Flower Philosophy, sells DKK 259.00 on new-mags.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check new-mags.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
New Mags promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: New Mags advertises on Facebook and Instagram and on Google, where its offers often run. Check new-mags.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy New Mags?
New Mags sells on its own website, new-mags.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns New Mags?
Gravity by Benchr records a company based in Horsens, Denmark, whose domain was registered in 2016, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is New Mags growing?
Not at the moment. Gravity by Benchr estimates about 40,500 visits to new-mags.com in September 2026, down 2% in a month and down 7% over three months. New Mags ranks #267 of 9,015 Books brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does New Mags use?
Gravity by Benchr identifies new-mags.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is New Mags' ad budget?
Gravity by Benchr does not publish a spend figure for New Mags on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Denmark?
Among Books brands in Denmark in the Gravity by Benchr index, New Mags ranks #267 of 9,015 by estimated traffic. Its closest competitors on the same market are Djøf Forlag, Mammut, Vejen til Ansvar, Hatje Cantz Verlag and CarTech. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with New Mags.