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  5. New and Lingwood

Brand page · Clothing · United Kingdom

New and Lingwood Top 5% worldwide Top 5% in the United Kingdom Top 5% in Clothing Top 5% in Clothing in the United Kingdom
newandlingwood.com·🇬🇧 United Kingdom· Shopify·Since 1999

New and Lingwood traffic, ads & competitors 66.4k visits a month, 19 active Meta ads, Gravity score 551.

New and Lingwood — New & Lingwood is a British heritage brand that sells classic and contemporary clothing, luxury loungewear, shoes and accessories. In September 2026 newandlingwood.com drew an estimated 66.4k visits, up 22% on the month before. It ranks #771 of 19,668 Clothing brands in the United Kingdom.

newandlingwood.com@newandlingwood 42.3kFacebookTrustpilot 3.6Meta Ad Library 19

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
66.4k
+22% vs. August 2026
Instagram followers
42.3k
380 posts · @newandlingwood
Trustpilot
3.6
2 reviews · 2 in 12 months
Meta ads
19
active · on Google since 2023
Products
75%
in stock · 199 collections
Rank in the United Kingdom
#771
of 19,668 in Clothing
LinkedIn
—
Data not available
Earned media value
€10.7k
per month, Instagram

Gravity score

551/ 1000 · 10 of 10 indicators rated
Brand Power551
Momentum577
Performance524

Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

New & Lingwood is a British heritage brand that sells classic and contemporary clothing, luxury loungewear, shoes and accessories.

01 · Traffic

New and Lingwood website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

New and Lingwood drew an estimated 66.4k visits in September 2026, up 22% on the month before and up 22% over three months.

  • Worldwide#133,387of 4.5m sites · Top 5%
  • In United Kingdom#6,963of 192k sites · Top 5%
  • Clothing, worldwide#12,900of 459,295 brands · Top 5%
  • Clothing, United Kingdom#771of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

66.4k

estimated visits in September

1 mo ▲ +21.6%4 mo ▲ +21.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

New and Lingwood reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

New and Lingwood holds 3.6 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 0% one star.

Trustpilotclaimed page · read 20 Oct 2026
3.6TrustScore · 2 reviews · 2 in 12 months
5 ★50%
4 ★0%
3 ★50%
2 ★0%
1 ★0%

Men's Clothing Store Clothing Store Clothing Supplier Shoe Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

New and Lingwood best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

New and Lingwood sells on Shopify, 75% of its catalogue in stock. The best seller is Arundel Stiff Collar, at £25.00, followed by White St James' Collar Tailored Fit Double Cuff Poplin Shirt and Silk Satin Classic Sized Self-Tie Bow Tie.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Outerwear1%
Apparel & Accessories0%
Clothing Tops0%
Arts & Crafts0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing72%
Clothing Accessories19%
Shoes5%
Decor1%
Linens & Bedding1%

The dominant category places New and Lingwood in its comparison group.

Prices and ratingsstore data
Average rating
4.97 / 5
Rated products
5% of the catalogue
In stock
75%
Upper price quartile
US$463.25
Currency
GBP

05 · Influencers

New and Lingwood influencers

The creators who tag @newandlingwood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @newandlingwood on Instagram, led by Yusuke Mase (13.2k followers, 2.5% engagement).

Influencersaccounts tagging @newandlingwood · Instagram
AccountProfileFollowersEngagementTagsRelationship
YYusuke Mase@yusuke_mase_ · 🇯🇵 JPFashion style luxury Creator13.2k2.5%5Tagged @newandlingwood
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

New and Lingwood competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for New and Lingwood among Clothing brands in the United Kingdom. The closest is Oliver Brown, then JOHN SIMONS, Speciale, DAKS, Norton & Sons, Gieves & Hawkes.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Oliver Brownoliverbrownlondon.com
JOHN SIMONSjohnsimons.co.uk
Specialespeciale324.com
DAKSdaks.com
Norton & Sonsnortonandsons.co.uk
Gieves & Hawkesgievesandhawkes.com
Competitors Gravity finds for New and Lingwood. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare New and Lingwood with Oliver Brown

07 · Company

Who is behind New and Lingwood?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

New and Lingwood is a company based in United Kingdom, on a domain registered in November 1999. It is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom
Domain registered
18 Nov 1999
Status
was_acquired
FundingGravity index, Nov 2026
Funding stage
M and a
DistributionGravity index, Nov 2026
Own store
newandlingwood.com · Shopify · GBP
Catalogue
199 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about New and Lingwood

What people ask Google about New and Lingwood.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is New and Lingwood legit or a scam?

According to Gravity by Benchr, New and Lingwood is a brand based in the United Kingdom: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 42,253 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does New and Lingwood sell?

New & Lingwood is a British heritage brand that sells classic and contemporary clothing, luxury loungewear, shoes and accessories. Gravity by Benchr classifies it under Clothing, with Outerwear making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does New and Lingwood cost?

New and Lingwood's best seller, Arundel Stiff Collar, sells £25.00 on newandlingwood.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check newandlingwood.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

New and Lingwood promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: New and Lingwood advertises on Facebook and Instagram and on Google, where its offers often run. Check newandlingwood.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy New and Lingwood?

New and Lingwood sells on its own website, newandlingwood.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind New and Lingwood?

Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1999, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is New and Lingwood growing?

Yes. Gravity by Benchr estimates about 66,400 visits to newandlingwood.com in September 2026, up 22% in a month and up 22% over three months. New and Lingwood ranks #771 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does New and Lingwood use?

Gravity by Benchr identifies newandlingwood.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is New and Lingwood's ad budget?

Gravity by Benchr does not publish a spend figure for New and Lingwood on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United Kingdom?

Among Clothing brands in the United Kingdom in the Gravity by Benchr index, New and Lingwood ranks #771 of 19,668 by estimated traffic. Its closest competitors on the same market are Oliver Brown, JOHN SIMONS, Speciale, DAKS and Norton & Sons. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with New and Lingwood.