Brand page
New Balance traffic, ads & competitors 1.6m visits a month, 2,284 active Meta ads.
New Balance — New Balance is a footwear and apparel company that supports athlete performance with a focus on quality and craftsmanship. In September 2026 newbalance.com.au drew an estimated 1.6m visits, down 1% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026
About the store
New Balance is a footwear and apparel company that supports athlete performance with a focus on quality and craftsmanship.
01 · Traffic
New Balance website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
New Balance drew an estimated 1.6m visits in September 2026, down 1% on the month before and down 14% over three months.
- Worldwide#9,850of 4.5m sites · Top 1%
- In Australia#180of 105k sites · Top 1%
- Category, worldwide—Data not available
- Category, Australia—Data not available
1.6m
estimated visits in September
1 mo ▼ −1.3%4 mo ▼ −14.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
New Balance reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
New Balance holds 2.2 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 13% of customers give five stars and 75% one star.
Activewear Store Sportswear Store Clothing Store Shoe Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
New Balance best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read New Balance's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places New Balance in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
New Balance ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
New Balance runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Futuristisch en elegant design.New Balance14 Oct 2026video
The 204L. Reaching cruising altitude.New Balance14 Oct 2026video
New Balance EllipseNew Balance14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
New Balance influencers
The creators who tag @newbalance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @newbalance on Instagram, led by Secluded.Garden (16.2k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSecluded.Garden@secluded_garden_ · INTL | Fashion style luxury Creator | 16.2k | 0.5% | 44 | Tagged @newbalance |
06 · Competitors according to Gravity
New Balance competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for New Balance. The closest is adidas.com.au, then Champion Australia, anodyneshoes.com, newbalance.com.tw, New Era Cap, Hush Puppies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| adidas.com.auadidas.com.au | |||||||
| Champion Australiachampion.com.au | |||||||
| anodyneshoes.comanodyneshoes.com | |||||||
| newbalance.com.twnewbalance.com.tw | |||||||
| New Era Capneweracap.com.au | |||||||
| Hush Puppieshushpuppies.co.uk |
07 · Company
Who is behind New Balance?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
New Balance is an e-commerce brand, founded in 1906 according to LinkedIn. It employs about 11,965 people.
- Founded
- 1906, per LinkedIn
- Employees
- 11,965 on LinkedIn
- Own store
- newbalance.com.au
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about New Balance
What people ask Google about New Balance.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is New Balance a legit company?
According to Gravity by Benchr, New Balance is a brand: it employs 11,965 people on LinkedIn, it has 9,362,338 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is New Balance?
New Balance is a footwear and apparel company that supports athlete performance with a focus on quality and craftsmanship. Source: Gravity by Benchr product classification.
Does New Balance have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: New Balance advertises on Facebook and Instagram, where its offers often run. Check newbalance.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns New Balance?
Gravity by Benchr records a company, founded in 1906 according to LinkedIn, with 11,965 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is New Balance growing?
Not at the moment. Gravity by Benchr estimates about 1,602,600 visits to newbalance.com.au in September 2026, down 1% in a month and down 14% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does New Balance spend on Meta ads?
Gravity by Benchr does not publish a spend figure for New Balance on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with New Balance.