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- New Balance
Brand page · Shoes
New Balance: 1.2m visits a month, 2,284 active Meta ads.
New Balance — New Balance is a footwear and apparel brand that creates products for athletes and everyday consumers, with a philosophy focused on listening, leaning and refining technology. In September 2026 newbalance.eu drew an estimated 1.2m visits, down 4% on the month before. It ranks #4 of 873 Shoes brands and holds a 2.3 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
New Balance is a footwear and apparel brand that creates products for athletes and everyday consumers, with a philosophy focused on listening, leaning and refining technology.
01 · Traffic
How much traffic New Balance gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
New Balance drew an estimated 1.2m visits in September 2026, down 4% on the month before and up 10% over three months.
- Worldwide#12,271of 4.5m sites · Top 1%
- In Netherlands#132of 78.6k sites · Top 1%
- Shoes, worldwide#189of 46,962 brands · Top 1%
- Shoes, Netherlands#4of 873 brands · Top 1%
1.2m
estimated visits in September
1 mo ▼ −4.2%4 mo ▲ +10.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about New Balance.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
New Balance holds 2.3 out of 5 on Trustpilot over 16 reviews, 3 of them in the last twelve months: 19% of customers give five stars and 69% one star.
Shoe Factory Clothing Store Women's Clothing Store Shoe Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What New Balance sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read New Balance's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places New Balance in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What New Balance is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
New Balance runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Futuristisch en elegant design.New Balance14 Oct 2026video
The 204L. Reaching cruising altitude.New Balance14 Oct 2026video
New Balance EllipseNew Balance14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026New Balance Athletic Shoes UK Ltdverified
Text ad20 Oct 2026New Balance Athletic Shoes UK Ltdverified
Image ad20 Oct 2026New Balance Athletic Shoes UK Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about New Balance.
The creators who tag @newbalance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @newbalance on Instagram, led by Secluded.Garden (16.2k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSecluded.Garden@secluded_garden_ · INTL | Fashion style luxury Creator | 16.2k | 0.5% | 44 | Tagged @newbalance |
06 · Competitors according to Gravity
Who New Balance competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for New Balance among Shoes brands. The closest is New Balance, then New Balance, newbalancemexico.com, New Balance, outlet.asics.com, On Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| New Balancenewbalance.com.uy | |||||||
| New Balancenewbalance.co.ae | |||||||
| newbalancemexico.comnewbalancemexico.com | |||||||
| New Balancejoesnewbalanceoutlet.com | |||||||
| outlet.asics.comoutlet.asics.com | |||||||
| On Shopon-running.com |
07 · Company
The company behind New Balance.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
New Balance is an e-commerce brand, founded in 2018 according to LinkedIn. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2018, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- newbalance.eu · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about New Balance
What people ask Google about New Balance.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is New Balance legit or a scam?
According to Gravity by Benchr, New Balance is a brand: it sells on a Salesforce_commerce store, it employs 10 people on LinkedIn, it has 9,362,338 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
New Balance reviews: is it worth it?
Customers rate New Balance 2.3 out of 5 on Trustpilot over 16 reviews, 3 of them in the last twelve months: 19% give five stars, 69% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does New Balance sell?
New Balance is a footwear and apparel brand that creates products for athletes and everyday consumers, with a philosophy focused on listening, leaning and refining technology. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a New Balance discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: New Balance advertises on Facebook and Instagram and on Google, where its offers often run. Check newbalance.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy New Balance?
New Balance sells on its own website, newbalance.eu, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind New Balance?
Gravity by Benchr records a company, founded in 2018 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is New Balance doing well?
Yes. Gravity by Benchr estimates about 1,235,500 visits to newbalance.eu in September 2026, down 4% in a month and up 10% over three months. New Balance ranks #4 of 873 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does New Balance use?
Gravity by Benchr identifies newbalance.eu as a Salesforce_commerce store. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.
What is New Balance's ad budget?
Gravity by Benchr does not publish a spend figure for New Balance on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, New Balance ranks #4 of 873 by estimated traffic. Its closest competitors on the same market are New Balance, New Balance, newbalancemexico.com, New Balance and outlet.asics.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with New Balance.