Brand page · Clothing Accessories · United States
New Era traffic, ads & competitors 6.4m visits a month, 784 active Meta ads, Gravity score 495.
New Era — New Era Cap is an international lifestyle brand with authentic sports heritage that sells hats, apparel, and accessories for men, women and youth, best known as the official on-field cap for Major League Baseball and the National Football League. In September 2026 neweracap.com drew an estimated 6.4m visits, up 9% on the month before. It ranks #1 of 34,142 Clothing Accessories brands in the United States and holds a 1.2 Trustpilot rating over 372 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 17 peers: Clothing Accessories brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
New Era Cap is an international lifestyle brand with authentic sports heritage that sells hats, apparel, and accessories for men, women and youth, best known as the official on-field cap for Major League Baseball and the National Football League.
01 · Traffic
New Era website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
New Era drew an estimated 6.4m visits in September 2026, up 9% on the month before and down 14% over three months.
- Worldwide#3,204of 4.5m sites · Top 1%
- In United States#1,122of 1.2m sites · Top 1%
- Clothing Accessories, worldwide#1of 85,207 brands · Top 1%
- Clothing Accessories, United States#1of 34,142 brands · Top 1%
6.4m
estimated visits in September
1 mo ▲ +8.7%4 mo ▼ −14.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
New Era reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
New Era holds 1.2 out of 5 on Trustpilot over 372 reviews, 82 of them in the last twelve months: 6% of customers give five stars and 88% one star. That volume places New Era in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Streetwear Store Sportswear Store Men's Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
New Era best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
New Era sells on Shopify, 91% of its catalogue in stock. The best seller is New Era Cap 59FIFTY Fitted Hat Cap Pin, at US$12.99, followed by New Era Cap Brush and New Era Cap 59FIFTY Fitted Hat Sticker Keychain.
#1New Era Cap 59FIFTY Fitted Hat Cap PinNew EraUS$12.99In stock
#2New Era Cap BrushNew EraUS$6.99In stock
#3New Era Cap 59FIFTY Fitted Hat Sticker KeychainNew EraUS$9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places New Era in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 44% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$49.99
- Currency
- USD
04 · Ads
New Era ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
New Era runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Global Design ProjectNew Era Cap6 Oct 2026video
New England Patriots Helmet Balaclava HatNew Era Cap6 Oct 2026image
OutpostNew Era Cap6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026New Era Cap, LLCverified
Text ad21 Oct 2026New Era Cap, LLCverified
Text ad21 Oct 2026New Era Cap, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
New Era influencers
The creators who tag @neweracap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @neweracap on Instagram, led by Deezy Baby 971 (25.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDeezy Baby 971@deezybaby971 · 🇺🇸 US | Music concerts dance Creator | 25.1k | 0.1% | 16 | Tagged @neweracap |
06 · Competitors according to Gravity
New Era competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for New Era among Clothing Accessories brands in the United States. The closest is New Era Cap México, then Hat Heaven, '47, Exclusive Fitted, Lids HD, Hat Club.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| New Era Cap Méxiconewera.mx | |||||||
| Hat Heavenhatheaven.com | |||||||
| '4747brand.com | |||||||
| Exclusive Fittedexclusivefitted.com | |||||||
| Lids HDlidshd.com | |||||||
| Hat Clubhatclub.com |
07 · Company
Who is behind New Era?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
New Era is a company based in Buffalo, United States, founded in 1920 according to LinkedIn, on a domain registered in November 1996. It employs about 3,780 people.
- Entity country
- 🇺🇸 United States · Buffalo
- Founded
- 1920, per LinkedIn
- Domain registered
- 13 Nov 1996
- Status
- Operating
- Employees
- 3,780 on LinkedIn
- Own store
- neweracap.com · Shopify · USD
- Catalogue
- 4,665 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about New Era
What people ask Google about New Era.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is New Era a legit company?
According to Gravity by Benchr, New Era is a brand based in Buffalo, United States: its website has existed since November 1996, it sells on a Shopify store, it employs 3,780 people on LinkedIn, it has 2,180,642 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
New Era reviews
Customers rate New Era 1.2 out of 5 on Trustpilot over 372 reviews, 82 of them in the last twelve months: 6% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does New Era sell?
New Era Cap is an international lifestyle brand with authentic sports heritage that sells hats, apparel, and accessories for men, women and youth, best known as the official on-field cap for Major League Baseball and the National Football League. Gravity by Benchr classifies it under Clothing Accessories, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does New Era cost?
New Era's best seller, New Era Cap 59FIFTY Fitted Hat Cap Pin, sells US$12.99 on neweracap.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check neweracap.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a New Era discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: New Era advertises on Facebook and Instagram and on Google, where its offers often run. Check neweracap.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy New Era?
New Era sells on its own website, neweracap.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind New Era?
Gravity by Benchr records a company based in Buffalo, United States, founded in 1920 according to LinkedIn, on a domain registered in 1996, with 3,780 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is New Era growing?
Not at the moment. Gravity by Benchr estimates about 6,382,100 visits to neweracap.com in September 2026, up 9% in a month and down 14% over three months. New Era ranks #1 of 34,142 Clothing Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does New Era use?
Gravity by Benchr identifies neweracap.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does New Era spend on Meta ads?
Gravity by Benchr does not publish a spend figure for New Era on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United States?
Among Clothing Accessories brands in the United States in the Gravity by Benchr index, New Era ranks #1 of 34,142 by estimated traffic. Its closest competitors on the same market are New Era Cap México, Hat Heaven, '47, Exclusive Fitted and Lids HD. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with New Era.