Brand page · Baby & Toddler Furniture · United States
Newton Baby: 620K visits a month, 156 active Meta ads, Gravity score 500.
Newton Baby — Newton Baby is a brand that sells baby crib mattresses and related nursery furniture products. Their products are designed to be breathable and safer for infants, reducing the risk of suffocation. In September 2026 newtonbaby.com drew an estimated 620K visits, up 4% on the month before. It ranks #2 of 227 Baby & Toddler Furniture brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Baby & Toddler Furniture brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Newton Baby is a brand that sells baby crib mattresses and related nursery furniture products. Their products are designed to be breathable and safer for infants, reducing the risk of suffocation.
01 · Traffic
How much traffic Newton Baby gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Newton Baby drew an estimated 620K visits in September 2026, up 4% on the month before and down 3% over three months.
- Worldwide#20,920of 4.5M sites · Top 1%
- In United States#6,853of 1.2M sites · Top 1%
- Baby & Toddler Furniture, worldwide#5of 2,088 brands · Top 1%
- Baby & Toddler Furniture, United States#2of 227 brands · Top 1%
620K
estimated visits in September
1 mo ▲ +4.1%4 mo ▼ −3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Newton Baby.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Newton Baby holds 3.6 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Bedroom Furniture Store Baby Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Newton Baby sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Newton Baby sells on Shopify, 95% of its catalogue in stock. The best seller is Crib Mattress, at US$299.99, followed by Waterproof Crib Mattress and Breathable, Organic Cotton Sheets (2-pack).
#1Crib MattressNewton BabyUS$299.99In stock
#2Waterproof Crib MattressNewton BabyUS$332.50In stock
#3Breathable, Organic Cotton Sheets (2-pack)Newton BabyUS$39.99–US$42.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Newton Baby in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 71% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$499.99
- Currency
- USD
04 · Ads
What Newton Baby is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Newton Baby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Shop to See the DifferenceNewton Living6 Oct 2026video
So You Can Rest AssuredNewton Living6 Oct 2026image
3-In-1 Convertible Crib + FREE Essential MattressNewton Living6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NEWTON BABY, INC.verified
Text ad21 Oct 2026NEWTON BABY, INC.verified
Text ad21 Oct 2026NEWTON BABY, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Newton Baby.
The creators who tag @newtonliving on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @newtonliving on Instagram, led by Michelle Madonna Burk (223K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichelle Madonna Burk@michelle.madonna · 🇺🇸 US | Parenting family Creator | 223K | 3.4% | 2 | Tagged @newtonliving |
06 · Competitors according to Gravity
Who Newton Baby competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Newton Baby among Baby & Toddler Furniture brands in United States. The closest is Tutti Bambini, then cradlewise.com, Halo x aden + anais, My Green Mattress, avocadogreenmattress.com, Delta Children.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tutti Bambinituttibambini.com | |||||||
| cradlewise.comcradlewise.com | |||||||
| Halo x aden + anaishalosleep.com | |||||||
| My Green Mattressmygreenmattress.com | |||||||
| avocadogreenmattress.comavocadogreenmattress.com | |||||||
| Delta Childrendeltachildren.com |
07 · Company
The company behind Newton Baby.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Newton Baby is a company based in Miami, United States, founded in 2014 according to LinkedIn, on a domain registered in March 2015. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Miami
- Founded
- 2014, per LinkedIn
- Domain registered
- 20 Mar 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- newtonbaby.com · Shopify · USD
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Newton Baby
What people ask Google about Newton Baby.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Newton Baby a legit company?
According to Gravity by Benchr, Newton Baby is a brand based in Miami, United States: its website has existed since March 2015, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 307,244 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Newton Baby known for?
Newton Baby is a brand that sells baby crib mattresses and related nursery furniture products. Their products are designed to be breathable and safer for infants, reducing the risk of suffocation. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Baby & Toddler making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Newton Baby prices: how much is it?
Newton Baby's best seller, Crib Mattress, sells US$299.99 on newtonbaby.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check newtonbaby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Newton Baby have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Newton Baby advertises on Facebook and Instagram and on Google, where its offers often run. Check newtonbaby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Newton Baby?
Newton Baby sells on its own website, newtonbaby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Newton Baby?
Gravity by Benchr records a company based in Miami, United States, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Newton Baby growing?
Not at the moment. Gravity by Benchr estimates about 620,400 visits to newtonbaby.com in September 2026, up 4% in a month and down 3% over three months. Newton Baby ranks #2 of 227 Baby & Toddler Furniture brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Newton Baby use?
Gravity by Benchr identifies newtonbaby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Newton Baby spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Newton Baby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler Furniture brands in United States?
Among Baby & Toddler Furniture brands in United States in the Gravity by Benchr index, Newton Baby ranks #2 of 227 by estimated traffic. Its closest competitors on the same market are Tutti Bambini, cradlewise.com, Halo x aden + anais, My Green Mattress, avocadogreenmattress.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Newton Baby.