Brand page · Backpacks
NEYE traffic, ads & competitors 233k visits a month, 34 active Meta ads.
NEYE — NEYE is a Danish bag chain that sells over 13,000 bags, backpacks, suitcases and accessories from various brands. In September 2026 neye.dk drew an estimated 233k visits, down 37% on the month before.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
NEYE is a Danish bag chain that sells over 13,000 bags, backpacks, suitcases and accessories from various brands.
01 · Traffic
NEYE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NEYE drew an estimated 233k visits in September 2026, down 37% on the month before and down 13% over three months.
- Worldwide#46,191of 4.5m sites · Top 5%
- In Denmark#197of 21.4k sites · Top 1%
- Backpacks, worldwide#67of 5,429 brands · Top 5%
- Backpacks, Denmark—Data not available
233k
estimated visits in September
1 mo ▼ −36.7%4 mo ▼ −13.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
NEYE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NEYE holds 4.7 out of 5 on Trustpilot over 30,091 reviews, 1,325 of them in the last twelve months: 85% of customers give five stars and 3% one star. That volume places NEYE in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Bags and Luggage Store Bag Shop Handbags Shop Leather Goods Store Luggage Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
NEYE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NEYE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places NEYE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
NEYE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NEYE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
MID SEASON SALE ER I GANG ⚡NEYE6 Oct 2026video
MID SEASON SALE I NEYE 💗NEYE5 Oct 2026video
MID SEASON SALE ER I GANG ⚡NEYE5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NEYE A/Sverified
Text ad21 Oct 2026NEYE A/Sverified
Text ad21 Oct 2026NEYE A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
NEYE influencers
The creators who tag @neyedk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
NEYE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NEYE among Backpacks brands. The closest is bagaglio.it, then Bags To Go, Duifhuizen Tassen en Koffers, koffer.com, Markenkoffer, lieblingstasche.at.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bagaglio.itbagaglio.it | |||||||
| Bags To Gobagstogo.com.au | |||||||
| Duifhuizen Tassen en Koffersduifhuizen.nl | |||||||
| koffer.comkoffer.com | |||||||
| Markenkoffermarkenkoffer.de | |||||||
| lieblingstasche.atlieblingstasche.at |
07 · Company
Who is behind NEYE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NEYE is an e-commerce brand, founded in 1881 according to LinkedIn, on a domain registered in October 1996. It employs about 220 people.
- Founded
- 1881, per LinkedIn
- Domain registered
- 21 Oct 1996
- Employees
- 220 on LinkedIn
- Own store
- neye.dk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NEYE
What people ask Google about NEYE.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NEYE a legit company?
According to Gravity by Benchr, NEYE is a brand: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 220 people on LinkedIn, it has 27,546 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about NEYE?
Customers rate NEYE 4.7 out of 5 on Trustpilot over 30,091 reviews, 1,325 of them in the last twelve months: 85% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NEYE?
NEYE is a Danish bag chain that sells over 13,000 bags, backpacks, suitcases and accessories from various brands. Gravity by Benchr classifies it under Backpacks. Source: Gravity by Benchr product classification.
NEYE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NEYE advertises on Facebook and Instagram and on Google, where its offers often run. Check neye.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns NEYE?
Gravity by Benchr records a company, founded in 1881 according to LinkedIn, on a domain registered in 1996, with 220 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NEYE doing well?
Not at the moment. Gravity by Benchr estimates about 232,600 visits to neye.dk in September 2026, down 37% in a month and down 13% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is NEYE's ad budget?
Gravity by Benchr does not publish a spend figure for NEYE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NEYE.