Brand page · Jewelry · United States
Nialaya: 66.5k visits a month, 41 active Meta ads, Gravity score 578.
Nialaya — Nialaya is a luxury designer jewelry brand that creates handcrafted pieces using natural gemstones, gold, silver, and high grade stainless steel for men and women, rooted in spirituality and craftsmanship. In September 2026 nialaya.com drew an estimated 66.5k visits, down 28% on the month before. It ranks #552 of 33,382 Jewelry brands in United States and holds a 4.7 Trustpilot rating over 163 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nialaya is a luxury designer jewelry brand that creates handcrafted pieces using natural gemstones, gold, silver, and high grade stainless steel for men and women, rooted in spirituality and craftsmanship.
01 · Traffic
How much traffic Nialaya gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nialaya drew an estimated 66.5k visits in September 2026, down 28% on the month before and down 36% over three months.
- Worldwide#133,128of 4.5m sites · Top 5%
- In United States#43,206of 1.2m sites · Top 5%
- Jewelry, worldwide#2,984of 132,285 brands · Top 5%
- Jewelry, United States#552of 33,382 brands · Top 5%
66.5k
estimated visits in September
1 mo ▼ −28.4%4 mo ▼ −36.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nialaya.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nialaya holds 4.7 out of 5 on Trustpilot over 163 reviews, 74 of them in the last twelve months: 89% of customers give five stars and 8% one star. That volume places Nialaya in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nialaya sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nialaya sells on Shopify, 99% of its catalogue in stock. The best seller is Men's Smiley Face Pearl Necklace with Assorted Beads, at US$169.00, followed by Men's Wristband with Matte Onyx and Black CZ Stone and Men's Gold Signet Ring with African Turquoise.
#1Men's Smiley Face Pearl Necklace with Assorted BeadsNialayaUS$169.00In stock
#2Men's Wristband with Matte Onyx and Black CZ StoneNialayaUS$89.00In stock
#3Men's Gold Signet Ring with African TurquoiseNialayaUS$119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nialaya in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 43% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$169.00
- Currency
- USD
04 · Ads
What Nialaya is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nialaya runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Men's Best SellersNIALAYA JEWELRY5 Oct 2026image
Men's Best SellersNIALAYA JEWELRY2 Oct 2026image
Women's Panther Ring in GoldNIALAYA JEWELRY2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nialaya Jewelry Incverified
Text ad20 Oct 2026Nialaya Jewelry Incverified
Text ad20 Oct 2026Nialaya Jewelry Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nialaya.
The creators who tag @nialayajewelry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nialayajewelry on Instagram, led by Jordan Mills (10.5k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJordan Mills@jmilly67 · 🇺🇸 US | Fashion style luxury Creator | 10.5k | 2.0% | 7 | Tagged @nialayajewelry |
06 · Competitors according to Gravity
Who Nialaya competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nialaya among Jewelry brands in United States. The closest is MANSSION, then Betterjewelry, VOLTLIN, MARIHOVA, Giles & Brother, Clay & Chloe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MANSSIONmanssion.com | |||||||
| Betterjewelrybetterjewelry.com | |||||||
| VOLTLINvoltlin.com | |||||||
| MARIHOVAmarihova.com | |||||||
| Giles & Brothergilesandbrother.com | |||||||
| Clay & Chloeclayandchloe.com |
07 · Company
The company behind Nialaya.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nialaya is a company based in Los Angeles, United States, founded in 2009 according to LinkedIn, on a domain registered in July 2009. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2009, per LinkedIn
- Domain registered
- 21 Jul 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nialaya.com · Shopify · USD
- Catalogue
- 80 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nialaya
What people ask Google about Nialaya.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nialaya a legit company?
According to Gravity by Benchr, Nialaya is a brand based in Los Angeles, United States: its website has existed since July 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 171,617 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nialaya reviews: is it worth it?
Customers rate Nialaya 4.7 out of 5 on Trustpilot over 163 reviews, 74 of them in the last twelve months: 89% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nialaya?
Nialaya is a luxury designer jewelry brand that creates handcrafted pieces using natural gemstones, gold, silver, and high grade stainless steel for men and women, rooted in spirituality and craftsmanship. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nialaya cost?
Nialaya's best seller, Men's Smiley Face Pearl Necklace with Assorted Beads, sells US$169.00 on nialaya.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check nialaya.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nialaya discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nialaya advertises on Facebook and Instagram and on Google, where its offers often run. Check nialaya.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nialaya?
Nialaya sells on its own website, nialaya.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nialaya?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nialaya growing?
Not at the moment. Gravity by Benchr estimates about 66,500 visits to nialaya.com in September 2026, down 28% in a month and down 36% over three months. Nialaya ranks #552 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nialaya use?
Gravity by Benchr identifies nialaya.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nialaya spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nialaya on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Nialaya ranks #552 of 33,382 by estimated traffic. Its closest competitors on the same market are MANSSION, Betterjewelry, VOLTLIN, MARIHOVA and Giles & Brother. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nialaya.